FY028 Inquiry Project: Analysis of Tesco and Retail Trends

This report presents an inquiry-based project focused on Tesco, a multinational retail company. The report begins by exploring current trends within the retail industry, highlighting key aspects such as growth in retail sales, the impact of online sales, and the importance of technology and young generation involvement. It then provides an in-depth analysis of Tesco, including its organizational structure, market position, and a SWOT analysis. The analysis further delves into the company's strengths, weaknesses, opportunities, and threats. Based on this analysis, the report offers several recommendations for Tesco, including the adoption of advanced technologies, increased online presence, a focus on environmental sustainability, and customer retention strategies. Finally, the report outlines an action plan for Tesco to enhance its financial position and expand its business, concluding with a discussion on the importance of inquiry-based learning for organizational success. The report is supported by academic references and aims to provide a comprehensive understanding of Tesco's performance and strategic direction.

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Trends in retail industry...............................................................................................................2
Analysis of the organization........................................................................................................3
Analysis.......................................................................................................................................4
Recommendations........................................................................................................................5
Action Plan..................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journal........................................................................................................................7

INTRODUCTION
Inquiry based learning is that part of learning which is based on the various questions
scenarios and problems. Tesco is a retail multinational organizations which operates in 11
countries all over the world (Aydın, 2020). This report contains inquiry-based learning in Tesco
Company which helps to understand the current trends in the retail market. On the other hand
this report also contains an overview of the Tesco Company and several recommendations which
can be made to the organization regarding adaptation of inquiry-based learning in the
organization.
MAIN BODY
Trends in retail industry
The organization which are working in the Retail Industry are serving several customers all over
the world and is at boom situation. This industry help to generate 5% of the GDP to the country.
According to the data which has been gathered buy retail economics it has been recorded that
there is a growth of 3.4 % in retail sales all over United Kingdom and around 394 million pounds
in the Retail Industry. Retail Industry is also essential for any country as it provides employment
opportunities to so many people. According to a survey Retail Industry has employed 2.9 million
employees in the sector. Opportunities which are available in this sector will help more and more
people to involve in this business and it has been recorded in a survey that UK has 306655 retail
outlets. Even online sales has also rise 324 percent in 10 years. All these figures shows a great
contribution of the industry to the GDP of a country which helps the retail sector to get full
support of the government from which they can formulate several strategies for their successful
business in order to enhance there sales of this industry. With the successful growth of Retail
Industry giving young population is contributing a lot to this industry. Their efforts and strategies
help the industry to grow in successful manner and reach at this boom stage. The young
generation with technology advancement provide innovation to the retail sector which help them
to use updated Technology for betterment of the customer's. The opportunities which have been
seen in this sector helps various organizations to involve in retail industry business as both
offline as well as online stores. Not only these opportunities but this sector also provide various
challenges to the organization to retain in this sector (Bansal and Ramnarain, 2021).

Analysis of the organization
Tesco is a multinational organization which thieves and groceries as well as general merchandise
having headquarter in Welwyn garden city England. Tesco is the company which is at the
position of third largest retailer all over the world if it is measured in gross revenues and it is the
ninth largest retailer company all over the world if it is measured by net values (Akaygun and
Adadan, 2021). As Tesco operates in 5 countries all over the Europe which we came reason that
Tesco became market leader of groceries in the UK country where they have a market share of
around 28.4 percent. The company was established by Jack Cohan in the year 1919 in London.
After some years the company has diversify its operations in several areas like retailing of books
electronics toys software clothing petrol telecoms internet services financial services and many
more.
Aim of the report
“To analyze the financial position of Tesco.”
Primary investigation
Primary investigation is conducted by a researcher by collecting data from primary sources. The
data which has been collected through these sources are first rank and reliable to make an
outcome for a research. In order to complete a research it is essential to understand the point of
view of internal stakeholders and employees of the organization. It will help the researcher to
understand the position of the company and help them to take care of the strategies which are
formulated by them for future.
SWOT Analysis of Tesco
Strengths Weaknesses
 With the help of expansion of their
branches in so many countries all over
the world Tesco has created a brand
image in their customers which helps
them to grab several opportunities
The company has high competition in the
market which reduces the profit margin of the
company. Not only physical stores but also
there are various online stores available to the
customers which create a great and tough

from the market and became
successful.
 Tesco believes in user friendly
approach and provide products and
services to their customers which are
demanded by their customers.
Customer focused services of Tesco is
the great strength of the company
(Nhlengethwa, Govender and Sibanda,
2020).
competition for the company.
In spite of many programs to attract
customers towards the company the company
have low switching cost in terms of customers
and Tesco sometimes became unable to retain
their customers with them.
Opportunities Threats
 As the company covers large market
and have good background image in
their customers there is an opportunity
with the company to more expand
their business in various countries and
which they found Retail Industry to be
on Boom.
 The company e also have an option to
start selling more diversify products in
the market as the brand image of the
company will help them in promotion
of those products and services.
 The biggest tread for Tesco is a high
competition and emerging competitors
in the Retail Industry such as Aldi,
Asda Sainsbury and Lidl.
 As the company is operating and
global market the present pandemic
covid-19 is a biggest threat for the
company (Wang and Guo, 2021).
Analysis
Tesco is a global company and always focus on market trends to grab several opportunities
which are available in the market. Those opportunities will help the company to get several
benefits but they came up with various challenges also (Rahmadhani, Sutrisno and Widarti,
2021). The company needs to effectively manage this challenge in order to retain their customers
with them and accomplish The Vision and Mission of the company. The company involves
various stakeholders such as their employees, managers and any other persons who are benefited

from the affairs of the organization and to became a successful company Tesco need to analyze
needs and wants to serve them in effective manner. To understand these needs and wants of the
stakeholders the company e conduct regular research which also helps them to make themselves
ready for the future uncertainty. The productivity of any organization is completely depends
upon the productivity of their employees. In order to satisfy and achieve organizational objective
it is essential for Tesco to keep their employees motivated and give their efforts towards the
important areas in order to achieve success in the organization. Along with this a company
should also understand the value of finance in an organization as it plays an important role in the
success of people as well as the organization (Wahab and Terasne, 2020).
Recommendations
Tesco is a successful company in retail sector and their effective operations help them to gain
more and more profit in this sector. But still there are several recommendations which can be
made to the company in order to increase their efficiency in the market. With the increased use
of Technology all over the world the company should also adopt some advanced Technologies in
their company to attract more and more customers towards them. They should inquire about the
problems which are facing by the organization to achieve more and more profits from the market
and on the basis of this inquiry the company can done to formulate several different strategies for
their growth. In this era of advanced technology and pandemic which has been faced by all the
world, the company should increase their online presence as it will help them to attract more and
more customers globally. And also the online presence will help the country to control the spread
of the Deadly virus. Covid-19 is also impacted the performance of the retail stores all over the
world and it is the time that the retail sector can enhance their sales by making strong their online
presence. In order to make their presence in the physical market the company should focus on
the environment which will help their customers to be attracted towards an environment friendly
organization. As the resources which are used by an organization are came from environment
and it is duty of an organization to use all those resources responsibly and optimally so that the
resources can be used with full episodes see. If Tesco supports environment of the society they
will also get the support of the government of that area in which the company's operating. To run
a business and in uninterrupted manner it is essential for any organization to have Government
support with them. To grow more in the market it is essential for the company to be involved in
regular research about the market trends and latest goods and services which has been launched

in the market. It will not only help the organization to be updated but also help them to gain
competitive advantage from the market. The biggest problem which was faced by the company is
to retain their customers with them. This problem can be solved in various ways of the company
as the company can provide good and quality products at reasonable rates to their customers
which will help them to attract more and more of them full stop the company can also use loyalty
points type of a scheme in order to attract and retain their customers with them. Loyalty points in
the wallet of the customer will help them to shop again and again in order to save the wallet
wallet amount which they have collected from their previous purchases. Loyalty points will help
a company to make the purchase of their customers a habit as they will not like to change their
habit and switch other to another retailer. In order to run the business in successful manner it is
essential that each and every organization should consider all these recommendations and Tesco
need to follow it for their successful business (Wargo, 2021).
Action Plan
Action plan is a plan which is formulated by any organization to provide directions to attain their
objectives and goals. This action plan provides a set of work which needs to be completed by an
organization to achieve their goals. Has also formulate its action plan to enhance their financial
position so that they can expand their business in many countries and provide diversify products
to their customers. Definition position can be enhanced of the company by increasing their sales
from the stores which are already opened in many parts of the world. In order to enhance their
sales the company needs to focus on their marketing techniques and can use various methods to
improve their marketing strategy. The promotion with the help of marketing strategies will help
the company to attract more and more customers to word there stores and result in moral values
to the company as the quality of the product and services offered by them will attract customers
and retain those customers with the company (Zhang and Cobern, 2021).
CONCLUSION
The above discussion helps to conclude that it is essential for organizations to adopt enquiry
based learning as it will help them to solve many problems of the organization and draw
reasonable conclusion from the scenario. The current trends which are followed in the retail
industries helps test go to expand their business in the market but on the same the company also

faces several challenges in the market. The report helps to analyze Tesco and help us to know
about the strengths weaknesses opportunities and threats of the company

REFERENCES
Books and Journal
Akaygun, S. and Adadan, E., 2021. Fostering senior primary school students’ understanding of
climate change in an inquiry-based learning environment. Education 3-13, 49(3), pp.330-
343.
Aydın, G., 2020. The Effects of Guided Inquiry-Based Learning Implementations on 4th Grades
on Matter; A Case Study. Elementary Education Online, 19(3), pp.1155-1184.
Bansal, G. and Ramnarain, U., 2021. Inquiry-Based Science Education in Primary Schools.
Nhlengethwa, K.B., Govender, N. and Sibanda, D., 2020. Final-Year Pre-Service Primary
School Teachers' Understanding of Inquiry-Based-Science Teaching. Journal of Baltic
Science Education, 19(3), pp.454-466.
Rahmadhani, P., Sutrisno and Widarti, H.R., 2021, March. Increasing students’ critical thinking
skills in fundamental of analytical chemistry using inquiry-based learning with OE3R
strategy. In AIP Conference Proceedings (Vol. 2330, No. 1, p. 020013). AIP Publishing
LLC.
Wahab, A. and Terasne, T., 2020. The Effect of Inquiry-Based Learning on Students’ Critical
Thinking in Reading. Jo-ELT (Journal of English Language Teaching) Fakultas
Pendidikan Bahasa & Seni Prodi Pendidikan Bahasa Inggris IKIP, 7(1), pp.26-30.
Wang, X. and Guo, L., 2021. How to Promote University Students to Innovative Use Renewable
Energy? An Inquiry-Based Learning Course Model. Sustainability, 13(3), p.1418.
Wargo, J.M., 2021. Seeing” difference differently: Inquiry-based learning as a site/sight of
intersectional justice in english language arts. Language Arts, 98(3), pp.135-148.
Zhang, L. and Cobern, W.W., 2021. Confusions on “Guidance” in Inquiry-Based Science
Teaching: A Response to Aditomo and Klieme (2020). Canadian Journal of Science,
Mathematics and Technology Education, 21(1), pp.207-212.