Report on Instagram in Digital Business & New Technologies BM565

This report discusses the importance of Instagram as a digital business tool, tracing its development and describing the technologies it utilizes, such as React Native, Python, HTML5JavaScript, cloud computing, and databases like Cassandra and PostgreSQL. It identifies various types of businesses that leverage Instagram, including e-commerce sellers, marketing businesses, and photographers, and examines how Instagram facilitates business activities. The report also explores the relationship between digital technologies and both old (decision-making, quantitative, system, contingency theories) and new emerging e-commerce models (B2C, B2B, C2B, C2C) in business and management structures, concluding that Instagram has fostered the emergence of various e-commerce business models and serves as a significant platform for earning and business promotion. Desklib provides a platform for students to access this and many other solved assignments.

Digital Business &
New
Technologies
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Table of Contents
Introduction.....................................................................................................................................3
Task 1..............................................................................................................................................3
Discussing importance of the chosen topic.................................................................................3
Development of Instagram..........................................................................................................3
Describing the technology and its usage ....................................................................................3
Technologies applied in Instagram............................................................................................4
Types of businesses using this technology.................................................................................4
How Instagram is used an effective business tool......................................................................5
Task 2..............................................................................................................................................5
Discussing nature of the relationship between digital technologies and both old and new
emerging theories on business and management structures and practices.................................5
Conclusion ......................................................................................................................................7
References ......................................................................................................................................8
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Introduction
The emergence of modern advancements and techniques has redefined the ways in which
businesses operates and has supported their functioning in numerous ways. In this report, one
such digital innovation will be discussed which has supported a range of functions and provided
numerous advantages to its users. The technological topic chosen for this report is Instagram
which is a social media application mainly created for sharing creative content through pictures
and videos. In this report, the uses and importance of Instagram is being discussed and how it
has became a significant invention facilitating a range of functions. Moreover, it also reflects
upon old and new emerging theories of management and business models.
Task 1
Discussing importance of the chosen topic
The chosen topic, Instagram has became one of the major and significant since its
invention and has been used widely from individuals to serve various purposes. This topic has
seemed important as Instagram is being discovered as a crucial platform of digital marketing as
it allows businesses to interact on a huge basis making it one of the most economical and
relevant technical platform. Instagram has became a important aspect and is a brilliant technical
innovation which facilitated a range of functions for businesses as well as for individuals (Wong,
Liu, and Sebaratnam, 2019).
Development of Instagram
Instagram is an American based photo and video sharing social media application which
was initially released in the year 2010 and has greatly developed since its was created. The
application instantly gained popularity shortly due to its innovative and attractive features which
allowed individuals to interact through texting and sharing pictures and videos. Since its first
release, Instagram has drastically improved as multiple new exciting and amazing features are
being added to the application such as option of reels or IGTV (Butkowski and et. al., 2020).
Describing the technology and its usage
This technical application which is another great social media invention of digitalisation
is used for serving a variety of purposes. The application is being used widely by individuals,
groups, celebrities and businesses. This brilliant social media platform is used by individuals to
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enhance interaction through posting creative content and also for serving various individual and
personal purposes. The use of Instagram has became highly significant by businesses in
marketing their brand and conduct online promotions. Instagram is greatly used as an earning
platform through a range of influencers, celebrities and businesses. This application promotes
earning for maximising engagement of users and brands are promoting their businesses highly
on Instagram making it a relevant and prominent digital platform. Content creators on Instagram
are earning through sponsorships, fan membership, through licensing the content they create and
through other activities (Guarda and et. al., 2020).
Technologies applied in Instagram
React native: This technology is widely used in designing applications on several
platforms including iOS, Android making use of the same codes for base.
Python & HTML5JavaScript: The programming language is used worldwide and is very
well suited for development of mobile apps. This technology is used in constructive creation of
the brilliant application which can be used on a number of platforms like iOS, android as well as
windows.
Cloud computing: The services of cloud computing are being effectively used in
development and functioning of Instagram such as data storage, backup and disaster recovery.
This pictyure based app has running completely on AWS cloud computing since its creation
which assisted in building and running its own software.
Database: Instagram is mainly indulged in use of two major backend database systems
which are Cassandra and PostgreSQL. Both of these techniques have efficient models and
frameworks facilitating effective data storage function.
Types of businesses using this technology
Instagram has became a wide platform and has emerged a range of business ideas due to
which it is gaining extreme fame and is becoming a source of earning for individuals. Instagram
is being used by various types of businesses including sole proprietors, companies and other
independent businesses (Herrmann, Rhein and Dorsch, 2022). Some major businesses using this
techniques are listed below:
E-commerce seller: This is one of the major business which is being promoted and
fostered with the use of Instagram. Many independent businesses have made Instagram as their
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personalised online marketplace where they display items and take orders online from wide
range of customers online and deliver them with products.
Marketing businesses: The app is a great platform for marketing of products and thus, it
is being used by popular brands in showcasing their products. Moreover individuals are availing
benefits of Instagram as it has created a wide network in this area. Influencers often post or share
stories of certain products and them share links on Instagram bio. When users purchase products
through clicking on the link, a certain amount is earned by those individuals.
Photographers and Photo-shoot stylist: The trend of emerging photographers is
skyrocketing on Instagram and it has become a source of earning for photography business ideas.
Photographers are able to connect with a range of individuals through Instagram and earn great
profits as it provides them with a range of models (Holiday, Densley and Norman, 2021).
How Instagram is used an effective business tool
Instagram has became a prominent and highly effective business tool as it provides
businesses with a platform where they can interact with wide audience and market their products
effectively. Instagram is being used by a variety of business organisations to promote their
products and services (Li, 2021). People are seeking Instagram as their online marketplace and
purchase highly form Instagram e-commerce sellers due to huge convenience. It is emerging as a
platform which is also greatly used by individuals in supporting their business ideas and also
providing with a platform to showcase their talent and earn money.
Task 2
Discussing nature of the relationship between digital technologies and both old and new
emerging theories on business and management structures and practices
Examples of old emerging theories on business and management
Decision making theory: This theory of management reflects on behaviour of rational
individuals under the circumstances of risk and uncertainty. This theory make effective use of
assumptions and attempt at determining the nature and complications arising due to uncertain
events (Waldman and et.al., 2019).
Quantitative theory: This theory of management is adopted when investigator wants to
critically assess the nature of a problem with the help of statistical methods. Here, theories are
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being developed on logical basis on the criteria of what is already known and thus considers the
application of measuring variables of the theory (Michaud, 2018).
System theory: This theory is a complicated study of systems which study cohesive
groups. It states that every system is influenced by the factors of space and time and is defined
by the structure of environment. This approach is applied in management as businesses like
human body consists of various elements which works as a sub part of system in order to serve
to the whole system that is the organisation.
Contingency theory: This theory of management is based on the concept that a best way
does not exist within an organisation and decisions are to be made in such a way which are best
suited according to circumstances (Romero-Silva, Santos and Hurtado, 2018). This theory of
management follows a pragmatic approach where managers make decisions according to given
situations.
All the above explained theories of business and management are difficult to apply and
practice in real life. These conventional theories are developed in order to provide managers with
a approach through which they can effectively perform the management operations of a business.
These theories are time consuming in application and can only be implemented by experts to
ensure success.
Examples of new emerging e-commerce models of businesses and management
B2C: Business-to-customer e-commerce model is associated with the function of
providing services form businesses to consumers. This type of e-commerce business model is
focused upon directly selling of products and services to end customers through e-commerce
platforms. This type of business model is highly prevailing and fostering growth even more due
to application of online digital platforms (Lim and Childs, 2020). Businesses are earning huge
profitability margins through online branding and marketing of products. Instagram is one such
platform which is fostering the growth of such business models and providing businesses with an
opportunity where they can showcase their products online and develop an online marketplace of
their own.
B2B: Business-to-business, this business model deals in providing services or products to
businesses. It is an emerging e-commerce model where wholesalers or large retailers directly
provides commodities to other retailers. Instagram as a digital platform provides a place where
businesses promote their operations and induce their customer base through interacting with a
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range of small scale business to induce their selling operations (Marta, Fernando and
Simanjuntak, 2019).
C2B: Consumer-to-business is an emerging e-commerce model where consumers create
value for a business organisation. These type of models have emerged due to increasing scope of
digitalisation which was previously restricted with the use of conventional models of business
management. For instance, if a customer is writing review of a product and sharing his
experience of receiving a product or service, then it is creating value for the business which sold
its commodities to that consumer (Oliveira, Barbosa and Sousa, 2020). Through reading positive
reviews, more consumers would be inclined towards that organisation and thus the brand would
be benefited from action and influence of a consumer. This business
C2C: Consumer-to-consumer is a emerging e-commerce businesses model which has
gained popularity after invention and innovation of techniques and social media platforms. It
enables individuals to trade with each other on a frequent basis within an online environment. A
brilliant example of this model is OLX application which was designed to conduct the process of
selling involving individuals. Moreover, Instagram has increased the scope of C2C business
model as it enables individuals to interact and creates value for each other (Tabellion and Esch,
2019). For instance, through interacting with influencers and passionate individuals interested in
photo-shoots, photographers on Instagram creates value for individuals through providing them
services and thus charging for it.
Conclusion
From the above report, it has been concluded that Instagram is a popular digital platform
which significantly used by various individuals and businesses to facilitate their purposes. It has
been determined that Instagram has fostered the emergence of various e-commerce business
models and it is greatly used as a platform of earning.
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References
Butkowski and et. al., 2020. Quantifying the feminine self (ie): Gender display and social media
feedback in young women’s Instagram selfies. New Media & Society, 22(5), pp.817-837.
Guarda and et. al., 2020. User behavior: The case of instagram. In Marketing and Smart
Technologies (pp. 38-48). Springer, Singapore.
Herrmann, C., Rhein, S. and Dorsch, I., 2022. # fridaysforfuture–What does Instagram tell us
about a social movement?. Journal of Information Science, p.01655515211063620.
Holiday, S., Densley, R.L. and Norman, M.S., 2021. Influencer marketing between mothers: The
impact of disclosure and visual Brand promotion. Journal of Current Issues & Research
in Advertising, 42(3), pp.236-257.
Li, M., 2021. Influence for social good: Exploring the roles of influencer identity and comment
section in Instagram-based LGBTQ-centric corporate social responsibility
advertising. International Journal of Advertising, pp.1-38.
Lim, H. and Childs, M., 2020. Visual storytelling on Instagram: branded photo narrative and the
role of telepresence. Journal of Research in Interactive Marketing.
Marta, R.F., Fernando, J. and Simanjuntak, R.F., 2019. Eksplikasi Kualitas Konten Peran
Keluarga Pada Instagram@ KEMENPPPA. Ettisal: Journal of Communication, 4(2),
pp.137-150.
Michaud, A.M., 2018. A quantitative theory of information, worker flows, and wage
dispersion. American Economic Journal: Macroeconomics, 10(2), pp.154-83.
Oliveira, M., Barbosa, R. and Sousa, A., 2020. The use of influencers in social media marketing.
In Marketing and Smart Technologies (pp. 112-124). Springer, Singapore.
Romero-Silva, R., Santos, J. and Hurtado, M., 2018. A note on defining organisational systems
for contingency theory in OM. Production Planning & Control, 29(16), pp.1343-1348.
Tabellion, J. and Esch, F.R., 2019. Influencer marketing and its impact on the advertised brand.
In Advances in Advertising Research X (pp. 29-41). Springer Gabler, Wiesbaden.
Waldman, D.A. and et.al., 2019. The role of paradox theory in decision making and management
research. Organizational Behavior and Human Decision Processes, 155, pp.1-6.
Wong, X.L., Liu, R.C. and Sebaratnam, D.F., 2019. Evolving role of Instagram in#
medicine. Internal medicine journal, 49(10), pp.1329-1332.
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