BS5202 Report: Entrepreneurial Activities in Instagram's Growth

This report examines the entrepreneurial approach of Instagram, analyzing its business model, growth strategies, and the impact of its activities. The introduction provides context, highlighting Instagram's founding and evolution. The analysis section explores how Instagram uses its platform for business, including marketing and online selling models. It also discusses barriers to growth, such as limited features and competition, and how Instagram has benefited from entrepreneurial traits. The report also explores how Instagram has incorporated social media marketing and the cooperation with Facebook for security. The conclusion summarizes the key takeaways, emphasizing the importance of technological advancement and awareness of online risks. References are provided to support the claims and assumptions made in the report, using the Harvard business referencing style.

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Introduction
The Instagram social cooperate company has developed all over world the within a short
period of time. It was founded by the Stanford University graduates in the year 2010 called
Kelvin System and Mike Krieger. At first, the guys developed an HTML5 type of the project
called Burbn which they later redeveloped it so that it can be able to share the photos online
(Muñoz and Towner, 2017 p.290). On October 6, 2012, Instagram was made free for download
and it was added in the play store through which people could now download and sign up. Later
it was added to the android phones which enhanced a very fast download. It was purchased by
the facebook late 2012 for $1million dollars. Based on the context of Instagram, it is currently
estimated to have about 150 million active users every month. It has an approximate of 75
million users every day. It is approximated that about 25 % of the global internet subscribers use
Instagram. Instagram takes the social entrepreneurial approach (Salleh, Hashima and Murphy,
2015 p.4). It was basically established for the social set up. The main concern of the company
was to enhance daily life communication. It was designed in such a way that individuals could
upload photos and short video and therefore becoming a societal form of the business. In the
basis of understanding the behavior of the Instagram,it has categorized on the basis of the
business account which offers the opportunity for the company to appear in the newsfeed for the
ideal audience. Instagram offers a basic analytical data type for the social profile.
Analysis of entrepreneurship approach
The entrepreneurship approach of the Instagram determines how it can be used for the
business basis. Instagram is used for the purpose of sharing the photos; it can also be used for the
purpose of promoting the business. This can be done by uploading the profile photos of the
business its products as well as short description of the products in the comment section. This

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offers people chance to have a view of the quality and type of the product the business offering
(Lavoie, 2015 p.89). The reason as to why the Instagram is resuming the entrepreneurship
approach is due to the fact that it has ventured in the business-oriented program in which
different ideal between the entrepreneurs and the customers are shared through the Instagram
photos and videos.
Online selling models practiced in the Instagram platform enables the company to gains
so many customers who use it for the business marketing as well as advertising the products. The
online selling models are reflected in the Instagram by expanding the niche target for the
business products. This is done by selling differentiated products and services through Instagram
applications. The products are displayed online for potential customers through Instagram photos
and videos. It can be done through emphasizing on the elements of the non-price elements of the
Instagram market mix. Through Instagram, convincing inherent advantages of a particular type
of the business can be stressed bovver its competitors.
Some of the barriers to the growth and management of the Instagram social company are
just similar to those of any other company. The site has limited access to some resources the
main use being only uploading the photos and short videos. The company has much to do to
make it so effective. With advanced technology, there should be more of the features to be
included in the Instagram such as live steam chats, live support, and animation programs for the
betterment of the social users of Instagram. Just like any other company, Instagram is facing the
competition challenge especially from the Twitter Company. Some features found in the twitter
are not in the Instagram and therefore the company is facing some challenges as it tries its best
for the satisfaction of its customers through the establishment of unavailable features of the
social site. Instagram is receiving much of the harassment from most of its users. The

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cyberbullying is the current challenge facing most of the Instagram users. Unlike the Twitter,
Instagram has got no special tools and apps for the identification of cyberbullying and therefore
most of the affected users have been complaining about the same (De Veirman, Cauberghe, and
Hudders, 2017 p.798).
Most of the Instagram users have turned to Twitter following the fact that Instagram is
yet to develop a secure environment for its user through monitoring of online social
communication and IP evaluations. It has tried to manage the harassment from the customers by
ensuring that their Instagram is interconnected with facebook account for the authentic process.
Based on how Instagram has been participating in the business sector, entrepreneurial traits in
various companies have benefited Instagram (Barry and Montano, 2016 p.487). Through
Instagram, the business organization has used social media for the marketing purpose of their
products. In return, Instagram has benefited through getting so many followers as developing its
economic standards. Through advertisements and other social users’ entrepreneurs, Instagram
has increased the percentage of world popularity and therefore increased its potential online
networking development.
Conclusions
Through entrepreneurship approach by the Instagram, I have learned that it may take
time for the organization to grow from one state to another. In the same thing, I have realized
that it is through cooperation with other organization that an organization is able to grow.
Following the fact that, Instagram has cooperated with the Facebook Company, it has benefited
so much in the basis of internet security and cybercrime. Through facebook security apps,
Instagram has been able to deal with customer cares regarding the cybercrime (Kozinets and
Wilner, 2010 p.71). Instagram should focus on the advancement of its technology of operation to

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minimize some of the complaints from its users on the basis of cyber crimes and cyberbullying.
It should look for the security mechanisms and IP sensing applications which will enable them to
monitor the users of the service in responding to what they are using it for. I have learned that in
using not only Instagram social media but also all other social platforms, one should be aware of
the online scams and cyber bullying.

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References
Barry, A.E., and Montano, J.R., 2016. Alcohol marketing on Twitter and Instagram: Evidence of
directly advertising to youth/adolescents. Alcohol and Alcoholism, 51(4), pp.487-492.
De Veirman, M., Cauberghe, V. and Hudders, L., 2017. Marketing through Instagram
influencers: the impact of number of followers and product divergence on brand
attitude. International Journal of Advertising, 36(5), pp.798-828.
Djafarova, E. and Rushworth, C., 2017. Exploring the credibility of online celebrities' Instagram
profiles in influencing the purchase decisions of young female users. Computers in Human
Behavior, 68, pp.1-7.
Hanan, H. and Putit, N., 2014. Express marketing of tourism destinations using Instagram in
social media networking. Hospitality and tourism: Synergizing creativity and innovation in
research, pp.474-474.
Kozinets, R.V., and Wilner, S.J., 2010. Networked narratives: Understanding word-of-mouth
marketing in online communities. Journal of marketing, 74(2), pp.71-89.
Lavoie, K.A., 2015. Instagram and Branding: A Case Study of" Dunkin'Donuts". Elon Journal
of Undergraduate Research in Communications, 6(2). Pp.89.
Muñoz, C.L. and Towner, T.L., 2017. The image is the message: Instagram marketing and the
2016 presidential primary season. Journal of Political Marketing, 16(3-4), pp.290-318.
Salleh, S., Hashima, N.H. and Murphy, J., 2015. Instagram marketing: a content analysis of top
Malaysian restaurant brands. E-Review of Tourism Research, 6, pp.1-5.