Instagram: The Jewel in Facebook's Crown - A Marketing Report

This report examines Instagram's evolution from a social media platform to a crucial marketing tool, particularly after its acquisition by Facebook. It highlights Instagram's user growth, global reach, and demographic trends, emphasizing its popularity among young users and its effectiveness in business expansion, especially in regions like Africa and Asia. The report analyzes the platform's advertising revenue, the impact of features like stories and hashtags, and its ability to engage users. It also discusses Instagram's competitive advantages and its significance as a "jewel" in Facebook's crown, offering insights into its marketing strategies and potential for future growth. The report concludes that Instagram is an essential platform for businesses seeking to connect with a global audience and leverage the power of social media for marketing and brand promotion.

Jewel in the Facebook crown-. Instagram

TABLE OF CONTENTS
Jewel in the Facebook crown-. Instagram........................................................................................1

Jewel in the Facebook crown-. Instagram
Facebook is the social networking website where people can communicate with each
other through message, calling or video calling. After the launch of Facebook, it became an
integral medium of communication for every youngster. Earlier when kids used to ask for
opening the account on Facebook, parents were giving them the permission very easily because
it is the platform where children can explore the whole world and gain knowledge. All the
teenagers were very interested in using such social media tools. As the time passes by it starts
becoming an integral part of everyone's lives. Slowly, all the age group members starts
registering on Facebook, and youngster's starts feeling quite depressed as they are not able to
express their feeling more openly.
This is the point of time, when the social media experienced the whole new level of
communication medium – Instagram. This platform is more cooler way of interaction for today's
generation and literally it has become the playground for the youngsters. This gives the
opportunity to interact with more number of people which will be helpful while doing business.
Facebook bought Instagram for US $1 billion in cash and stock. After the launch, Instagram got
1 million users in just 2 months. Rapidly people starts registering and it gained 700 million users
as of April 2017. It gives new and vast opportunity to expand the business. During my visit to
Ghana, Nigeria and Kenya, I found that most of the young people are using this medium to
expand the business and to generate more opportunities.
A very interesting fact is that over 400 million people are using Instagram daily. This
platform is having over 40 billion photos and on an average 3.5 billion daily likes and 80 million
photos uploaded daily. It is becoming very popular in promoting the business. Here, once can set
up their brand's page and post the pictures which will attract more number of users. Here,
organization can grow their audience by giving them discounts and offers to attract consumers.
But as the time passes the social networking sites are becoming a hostage for their loyal users,
the same thing happened with Instagram also when they changed their logo. But it is owned by
Facebook, so people can trust this very easily.
As per the statistics, more than 80% user of Instagram are from outside US. They are
mainly coming from the Latin America, Asia and Africa. Now in these continents, the networks
are very slow on Android powered phones. People are finding it very difficult to operate
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Instagram. The owners have to solve this problem by updating their app, which will work on
slow networks also. This will give more better experience to the users who are from outside US.
Instagram is making money by various promotions. In 2016, about 97% of the revenues
generated by Facebook was with the help of advertisements. The ad revenues was reached to
$2.81 billion in 2017 globally. There is an option to share the images and videos in the form of
stories.
Snap chat was the first one to come up with such kind of invention. But who knows that
in the near future, these method of stories are adopted by all other social media applications.
Instagram is offering a wide range of trends and the various formats the user can experience. The
current trend which is going on in social media is the use of hashtag. This tool has increased the
usage of Instagram by 24% on the daily basis. From youngsters to celebrities, all are using
Instagram for getting engaged with each other through the help of stories, photographs, status
etc. This is the time for Instagram to turbo charge the acquisition for the new users.
If anyone is having the doubt regarding the popularity of Instagram, then can see that it
has surpassed Twitter to become the second largest social network in US. According to the
demographic situations, 68% of the users on Instagram are female and 32% are male. It is the
platform for young generation as 90% users are below the age of 35. in my opinion if we see the
current scenario, Instagram can not be replaced by any other social media platform. It has
become more easy and convenient option for the users of all categories to explore the world, to
express their desire and to share their views. We can easily ascertained that It has become the
real Jewel in the crown of Facebook.
As per the view of Instagram executive “Good ideas always starts from one place”. If
anyone wants to convert their new and innovative idea of business on to the larger proposition of
business, they must use the features of stories which are present in Instagram. It is changing the
trend in more faster way and thus changing the nature of the thinking capabilities of public and
youth. Both the social media networks are having different format of stories and the people who
are using these are also different. Therefore, it will give the large scope in order to expand the
business. User will also experience different kind of varieties by which they can share their ideas
and views on to the larger scale.
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