Enhancing Instagram User Experience: A Comprehensive Research Report

This report presents a research study focused on enhancing the user experience of Instagram. The study investigates factors contributing to user dissatisfaction and identifies opportunities for improvement. Employing a primary data collection method, the research gathers insights from Instagram users through questionnaires. Preliminary findings highlight the demand for features like downloadable posts, customizable preferences, and premium account options. The research employs a descriptive research design and deductive philosophy to analyze the data. The methodology section details the data collection and interpretation methods, including the use of random sampling. The expected outcome is to gather valid data from Instagram users to suggest improvements in its basic functionalities. The report explores the scope, significance, and expected outcomes, aiming to provide actionable recommendations for enhancing user satisfaction and engagement on the platform. References from previous studies have also been included.

Running head: RESEARCH
How Instagram can improve its user experience?
Name of Student
Name of University
Author Note

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RESEARCH
Abstract
The study focuses on analyzing the factors through which Instagram can improve its users’
experience. The enhancement of the users’ experience is mainly based on detailing the key
causes of users’ dissatisfaction. Since Instagram is one of most widely used social media
application, it becomes a foremost necessity to understand the factors that can cause users’
dissatisfaction. The proposed research aims in evaluation of the factors that determines the users’
satisfaction while using the application. There can be a number of factors directly or indirectly
related to the process of enhancing users’ experience. The proposal proposes the use of primary
data collection method to gather the needed data for the study. The methods section identifies
and justifies the use of suitable tools and techniques to collect and interpret the data needed for
the study. A preliminary data collection reveals that majority of the users want certain basic
features such as “ability to download individual posts” or “flexibility in choosing add
preferences”. These factors play a critical role in improvement of users’ experience. Along with
that, the preliminary data collection reveals that there is a demand for an option of premium
account. The research method outlines the pathway of successful research execution and
completion. The research is expected to gather valid data from the Instagram users and success
of the study will enable Instagram to improve its basic functionalities as per the needs and
expectations of its users.

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Table of Contents
Introduction..........................................................................................................................3
Scope of the Study...............................................................................................................3
Significance of the Research...............................................................................................4
References............................................................................................................................5

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RESEARCH
Introduction
Instagram is a social media application that enables its users to share photos and videos.
This medium is further used for various promotional activities and is one of the widely used
application across the globe (Pessala 2016.). Since Instagram has a variety of purposes, it is
necessary to address the factors that can enhance the experience of the users while handling this
application (Hu, Manikonda and Kambhampati 2014). The undertaken study aims in analysis of
the factors in which Instagram can improve its user experiences. The study will make use of
primary data to collect information directly from Instagram users (Handayani 2015). The users
will be distributed with a preset questionnaire that will contain questions related to the users’
experience and the factors that can affect the users’ experience.
The researcher has identified certain factors that can considerably affect the user
experiences. These factors include the feature of “hiding likes”, “privacy setting for individual
post” “pin the post on top”, “report or share other post” and others. The study proposes the use of
primary data because it will be predominantly effective in this case. The use of primary data for
the study is justified since the study is based on finding the factors that can improve the users’
experiences (Kronbauer, Machado and Santos 2015). The study has made use of descriptive
research design and deductive philosophy. This particular research approach and research
philosophy is chosen particularly because the study involves use of primary data. The successful
fulfillment of the research is expected to provide evidences of improvement in certain basic
factors that can contribute to improving the users’ experience.
Scope of the Study

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RESEARCH
The undertaken study is expected to evaluate the basic factors that can result in users’
dissatisfaction. The research will be collecting primary data from 42 research respondents, who
will be chosen by the method of random sampling. The study is expected to evaluate the main
factors that can result in users’ dissatisfaction (Vu et al. 2015). The research participants will
provide a detailed idea of the major factors that contribute to users’ dissatisfaction while using
Instagram. The factors will be identified on basis of the secondary data search in form of
literature review. The research is expected to reveal the major factors behind users’
dissatisfaction which, Instagram can use to enhance the functionality of the social media
application and enhance the user experience. The success of the study will further highlight the
main factors that can contribute to users’ dissatisfaction. On basis of those factors, certain
recommendations can be made that can help in improvement of users’ experience and users’
satisfaction.
Significance of the Research
The undertaken study aims in analysis of the process by which Instagram can enhance its
users’ satisfaction. Instagram is widely used across the globe and therefore, it is necessary to
identify the factors that can result in users’ dissatisfaction (Ha 2015). The undertaken study is
justified as it aims in understanding the process in which Instagram can improve its users’
experience with the social media application and users’ satisfaction. Hence, this study is
undertaken so that the causes of users’ dissatisfaction can be identified and can be acted upon.

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RESEARCH
References
Ha, A., 2015. An Experiment: Instagram Marketing Techniques and Their Effectiveness.
Handayani, F., 2015. Instagram as a teaching tool? Really?. Proceedings of ISELT FBS
Universitas Negeri Padang, 4(1), pp.320-327.
Hu, Y., Manikonda, L. and Kambhampati, S., 2014, May. What we instagram: A first analysis of
instagram photo content and user types. In Eighth International AAAI conference on weblogs
and social media.
Kronbauer, A.H., Machado, D. and Santos, C.A., 2015, August. Capture and analysis of
interaction data for the evaluation of user experience with mobile devices. In International
Conference of Design, User Experience, and Usability (pp. 54-65). Springer, Cham.
Pessala, I., 2016. User experiences and efficiency of Instagram Advertising.
Vu, P.M., Nguyen, T.T., Pham, H.V. and Nguyen, T.T., 2015, November. Mining user opinions
in mobile app reviews: A keyword-based approach (t). In 2015 30th IEEE/ACM International
Conference on Automated Software Engineering (ASE) (pp. 749-759). IEEE.