New Product Launch Report: Analysis of Instant Diet Food Marketing

This report presents a comprehensive analysis of the launch of a new instant diet food product. It begins by outlining the product's unique selling propositions (USPs), which include natural ingredients, convenience, and nutritional value. The report then details the target market, encompassing a broad demographic range. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is conducted to evaluate the product's potential in the market, considering factors such as consumer preferences and competition. The report also touches upon marketing strategies, emphasizing the importance of understanding consumer needs and desires. Finally, the report highlights the potential for high sales through effective promotion and the provision of a healthy, convenient, and affordable food option. The report references several academic sources to support its findings, including works on marketing management and strategic planning.

NEW PRODUCT LAUNCH – INSTANT DIET INSTANT FOOD
Marketing and sales are two
integral part of organizations
successful run in any market.
New product launch warrants
application of different marketing
models to ensure the profitability
of the product.
INTRODUCTION
TARGET
New product launch - ready to
eat diet food product in the
market for benefit of
consumers of all age group.
“instant diet, and instant food
“
PRODUCT USP ( UNIQUE
SELLING PROPOSITION)
• contains natural
ingredients and nutrients
• Ready to eat diet
• save time from kitchen
and preparer their food
• Vaccum packaging-
longer shelf life
• Contains -vitamins and
nutrition required for a
healthy life
• lifetime of 20 days
• can be stored in cold as
well as normal
temperature.
• 2 types – Vegetarian and
Non-vegetarian
OBJECTIVE
Aims to help its customers live a healthy lifestyle and adopt new methods of new product development
MARKET ANALYSIS AND OUTCOMES EXPECTED
customers from all age groups.
higher efficiency at a lower price and mass distribution.
innovative and high quality and has a feature of instant
ready,
healthy and tasty.
high sale of the product by promotion and advertisements
and gains profit.
customer need for a proper healthy diet, ready to eat
and at an affordable price.
Company determines the need, interests, and desires
of the target market and fulfil customer’s satisfaction.
SWOT ANALYSIS
STRENGTH
It's Healthy and Tasty.
It’s made from natural
ingredients.
Saves time from the
kitchen
WEAKNESS
It's a new product and
people mostly prefer to
prepare fresh diet food at
home.
OPPURTUNITY
Its taste and quality will
attract both young and
old generation.
It will be more helpful
for school going kids and
working people to eat an
instant and healthy
breakfast.
THREAT
People are less
convinced to prefer
packaged food
products.
REFERENCES
Baker, MJ & Hart, S, 2007, The Marketing Book, Butterworth-
Heinemann, page 287.
Hackley, C. (2010). Advertising and promotion. London: SAGE,
p.61.
Kotler, P. and Keller, K. (2000). Marketing management. New
Jersey, pp.12, 169.
Marks and expenses. (2018), Food & Household [online]
retrieved from: https://corporate.marksandspencer.com/plan-
a/food-and-household.
Wheelen, T. and Hunger, J. (2008). Strategic management and
business policy. 9th ed. Upper Saddle River, NJ: Pearson/Prentice
Hall.