This report provides a comprehensive analysis of Insurance Australia Group (IAG), a leading insurance group operating in Australia, New Zealand, and Asian markets. The report begins with an executive summary and then delves into IAG's growth journey from an Australian-based company to a global insurance group, exploring its core competencies like customer experience, teamwork, and sustainability. It examines the company's strategic choices, including strategic partnerships and growth strategies, and discusses criticisms related to its expansion into the UK and China. A SWOT analysis is included, identifying IAG's strengths, weaknesses, opportunities, and threats. The report concludes with a review of the company's core values centered on sustainability and customer experience.