Fundamentals of Entrepreneurship: Insurance Opportunity Analysis

This report presents an opportunity analysis and development pitch for a new insurance plan in Australia, addressing the problems and needs of consumers, particularly regarding affordability and commission structures. It includes a consumer analysis, highlighting challenges in attracting and retaining customers, and a market analysis, detailing the competitive landscape and market size. The report also assesses internal capabilities and commercial viability, focusing on creating a percentage-based insurance policy that can be seized if the advisor-consumer relationship ceases, and targeting the young generation market segment. The analysis emphasizes the potential for a hybrid commission option and the importance of affordable financial advice, considering recent regulatory changes and market trends.