Analyzing Integra LifeSciences' CSR Strategy and Ethical Challenges

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Added on  2023/06/05

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Case Study
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This case study examines Integra LifeSciences' corporate social responsibility (CSR) strategy, focusing on its initiatives to promote science and technology education. It presents Maria Rogers' argument for strategic CSR, highlighting its potential to drive innovation. The case also explores Mansoor's ethical dilemmas related to environmental pollution, specifically balancing environmental conservation with job security and addressing pollution control. Mansoor faces the choice of investing in new technology to reduce water pollution, potentially leading to layoffs, or relocating the firm to a location with less stringent environmental regulations. The analysis includes solutions to the ethical problems, such as reporting pollution activities to authorities and prioritizing ecosystem conservation over individual employment benefits. The document emphasizes the moral obligation to protect the environment and promote ethical business practices.
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Integra LifeSciences CSR strategy
Corporate social responsibility (CSR) refers to ways that companies or firms adopt in their
business activities that are ethical, society friendly, and accrues benefits to the community
regarding development (Mourougan, 2015).
Corporate social responsibility managers rely on several core competencies that are aimed at
improving the welfare of the community as well as the business itself. Some of the competencies
are strategic business, community partnership and harnessing diversity (Maimunah , 2009).
Integra strategic plan is to create awareness of science and technology among teachers and
students. To achieve this strategy the company has initiated collaborations among primary and
secondary schools aimed at enhancing innovation through science and technology and by
supporting science, technology, engineering and maths experience in schools.
Maria Rogers Argument
There are solid arguments that support corporate social responsibility. One of the substantial
evidence for pursuing a strategic CSR program is the reason that it could lead to innovation
(Asongu, 2007).
Maria believes that industries need a diverse approach in the development of new methods and
products. Maria advocates for disruptive innovation to enhance effective growth and excellence
of businesses in today’s industries. However, to enhance a continual improvement in the
products development, skills and expertise need to be improved by the industry leaders.
Q2 (A) Mansoor Ethical choices
Ethical issues have arisen in the determination of harmful pollutants through scientific research.
Formulation of environmental pollution policy on the guidelines of emission of pollutants is
marred with double standards while factories focus is on production rather than environment
conservation (Elliott, 2016).
1. Environment conservation and safeguarding jobs
Mansoor is faced with a dilemma of laying off 250 employees to invest in a technology that
helps reduce the water pollution discharge to the black sea. Moreover, relocation of the firm to
Bulgaria government where the water pollution measures are less strict is an ethical issue.
Conservation of the ecosystem remains a duty of conscience regardless of regulations governing
the act. Therefore, Mansoor should do the right thing.
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2. Support the government in pollution control
Mansoor is faced with an opportunity to act in the best interest of conserving the environment
through collaboration with the government to reduce pollution activities by competitors’
factories. Mansoor knows the pollution activities in the rival factories as illegal and devastating
to the sea life.
Q2(B) Solutions to the Ethical Problem.
1.Report the status of other companies to the pollution control authority
Mansoor after calling the other factories in Mangalia found out that most factories maximize
their manufacturing activities during the night to reduce the emission to the black sea during the
day. This is a moral hazard outcome which must be addressed to save the sea life in the Black
Sea. Therefore, Mansoor has a moral obligation to report the matter to the relevant authorities.
2. Invest in New technology and lay off some employees
Mansoor understands that the water pollution problem hurts the sea life. Excessive pollution
activities result in loss of sea life which is detrimental to the ecosystem. The option of the
company to lay off some employees is a brilliant idea as compared to continuous pollution. The
ecosystem life is of greater importance than individual employment benefits. Therefore,
conservation of the ecosystem ought to be given more priority.
References
Asongu, J., 2007. Innovation as an Argument for Corporate Social. Journal of Business and
Public Policy, 1(3).
Elliott, K., 2016. The Ethics of Environmental Pollution. The Oxford Handbook of
Environmental Ethics .
Maimunah , I., 2009. Corporate Social Responsibility And Its Role In Community: An
International Perspective. The Journal of International Social Research, 2(9).
Mourougan, S., 2015. Corporate Social Responsibility for sustainable business. Journal of
Business and Management, 17(5).
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