Trimester 1 BUS301: Amazon Business Model Presentation

This presentation provides an overview of Amazon's business model, focusing on its e-commerce operations, global expansion, and revenue generation. It discusses the company's evolution from a small bookstore to a global retail giant, highlighting key aspects such as its wide product range and technological advancements. The presentation also outlines the company's policies, including employee conduct and cybersecurity measures, and provides recommendations for future strategies, such as a low-cost business model, focus on online retail, and market expansion. The conclusion emphasizes the importance of leveraging strengths and addressing weaknesses to improve the company's performance. The presentation is part of an Integrated Capstone Project (BUS301).

Integrated Capstone Project

Introduction
 Amazon.com is an American based Multinational Company which
is engaged in the business of providing e-commerce facilities,
artificial intelligence and cloud computing software.
 The company is known to be the largest online store in the world
in terms of both revenue generated by it and in terms of market
capitalization .
 The Presentation is regarding the business model which is
followed by the management of Amazon ltd

Discussion
 The company offers a wide range
of products to the customers and
the business closely follows
global expansion model for
operating the business.
 The company started off as a
small business which offered
books to the customers and now
the same business has expand
and diversified into new product
line of retail origin
 The chart shows the global
revenue which is generated by
the business.

Other Policies of the Business
 The management of the company is dedicated to improve the
technological level of the e-commerce system which is being used by
the business.
 Amazon offers a wide range of products to the customers in current era
but the business had initially started as a small retail bookstore which
has significantly expanded the operations of the business overtime.
 The company is known for its contribution to employment in USA as
the business is regarded as the second largest employer in USA.
 Amazon.com employees should always act lawfully, ethically, and in
the best interests of Amazon.com while performing their duties. There
are certain major rules and regulations which needs to be followed by
the employees such as cyber security rules, consumer law, rules of the
land and similar other rules.

Other policies of the Business
(Continuation)
 The figure makes it clear that a
majority of revenue of the
business is accumulated from
operations based on US but a
significant portion which is
represented by black bar charts
is also earned by the business
from international operations.

Recommendations
The recommendation which can be provided to the management of Amazon
Inc are listed below in details:
 The management of the company needs to follow a low-cost business model
in order to reduce the costs of the business .
 The management should focus more on online retail business as major
portion of the revenue is generated from such a line.
 The management can expand the operations of the business further in order
to enhance the sales and spread the name of the business in new market.
 The business needs to follow a more diversified approach in the
management of the business by focusing on innovation and introduction of
new products.
 The business is expanding the reach of the market by it online Amazon
Application and thereby attracting more customers to the business.

Conclusion
 The performance of Amazon Inc is shown to be appropriate but
the same can be improved further with the business adhering to
the strengths of the business and overcoming the weaknesses of
the company.
 The factors which are identified above have serious impact of the
business and the management of Amazon.in need to take proper
measures so that necessary amendments can be brought about
for improving the corporate structure of the business.

Thanking You