MKT201: Comprehensive 6-Month IMC Program Plan for Apple Company

This project presents a comprehensive 6-month Integrated Marketing Communications (IMC) plan designed for Apple Inc. The plan begins with an introduction to Apple's market position and the importance of effective marketing in the competitive mobile phone industry. The core of the project outlines the key components of an IMC plan, including the marketing communication goals and objectives, a redefined message, and the identification of target audiences. It then delves into the choice of a marketing communication mix, proposing a detailed 6-month media schedule that considers budgetary constraints and factors like reach, frequency, and continuity. The project also suggests at least three campaign evaluation methods to measure the success of the IMC program. The analysis includes quantitative and qualitative data examples, showcasing market reach, sales frequency, and cost analysis, such as cost per thousand (CPM) and cost per acquisition (CPA). Furthermore, the project incorporates examples of social media schedules and customer engagement strategies. The conclusion summarizes the marketing analysis, emphasizing Apple's use of the i-OS operating system and its strong market performance, including its revenue and share price. References to relevant academic sources support the analysis.

APPLE COMPANY
Slide 1-Introduction
As per recent data the Apple company is one of the most prolific companies of quality
oriented mobile phone business and it is on the most popular smartphone brand in present
globalisation dominated world of communication based business. The frequency of goods
production by Apple is huge with sound opportunities of tapping the best of social media
based procedures (Aguiar, and Waldfogel, 2018)
.
Slide 2- Continued
-The most prolific component of business reach based goals and targets of Apple are
connected with the outcomes of sound business managements by the higher staffs and
executives of the company. The charged costs are optimal with use of optimum budget
analysis to create deep impacts on the business in genuine manners (Bereznoi, 2015).
Slide 3-Nielsen research
Apple Mobile is one of the most significant quality based superior mobile manufacturing
companies in the world. It is the ninth most preferred mobile App based business in the
present modern globe run by superior use of Quality technology (Kavadias et al. 2016). Its
popularity is based on its uniquely featured mobile phones based on i-OS based operating
system which makes quality products of other markets to lag behind it in true sense of terms
(Brockmann et al. 2015).
The adoption of 6-month IMC program of following origin will benefit the procedures as
follows:
1st month program of IMC: Review of marketing plan- Market plan will be reviewed in this
process in significant amounts and proportions of Apple.
2nd month program of IMC: Promotional program situation analysis- Promotion of sound
strategies to be adopted to encourage positive development of market plans of Apple.

3rd month program of IMC: Analysis of communication processes- Communication process
needs to be analysed with sound adoption of roles and responsibilities regarding marketing
plan.
4th month program of IMC: Budget determination process- Determination of budget needs to
be done keeping into consideration the needs and demands of project plan.
5th month program of IMC: Development and integration of market communication plan- The
scope of IMC plan needs to be broadened by sound integration of rules and regulations of
IMC plan.
6th month program of IMC: Monitoring of plans and procedures-Sound supervision and
controlling of IMC plan needs to be done with effectiveness and accuracy.
Slide 4-Continued
Apple’s quality app is registered and used by approximately 68.4 million users annually and
its Facebook app is controlled and used by registered users touching 146 millionth mark in
true amounts (Caron and Light, 2016).
Slide 5- Frequency Example
The frequency of sales of Apple Inclusive in the present globalised world has increased to
about 51% under Cook ‘s management analysis procedures. Updating of Apples sales
operations suggests that the frequency of its sales has grown to a tentatively highest market as
compared to previous business performances in the financial reports of the company (Chen
and Ann, 2016).
Slide 6-Continued
The frequency of sales has increased with the pace of timely modification of i-OS operating
system linked with globalization of mobile phones. From the beginning of year 2007 to the
year ending 2017 upto the latest year Apple has seen a vortex of change in its sales frequency
in genuine manners (Demil et al. 2015).
Slide 7-Cost per thousand
The cost per thousand of application per tap is seen to be optimized at a level of business
functioning based on app based mobile business(Kaur, 2017).. The cost structure is more or

less optimized with a well supervised cost structure between $3.48 CPT and $ 2.81 CPT
respectively. The Company is aiming at producing at least $50 per buying tap in true sense of
terms (Fuoco and Leveridge, 2015). The basic budget to be spent is around $2.8 billion in
marketing plans based executions in genuine manners.
Slide8- Continued
The cost per acquisition (CPA) is seen to be also optimized at sound level of benchmarking in
terms of cost-benefit analysis in genuine manners. The average Cost per Acquisition (CPA) is
$1.76 in true sense of terms (Galinato et al. 2018).
Slide 9-Social media schedule example
Apple’s social media example focuses on customer based experiences (Bi et al. 2019).There
is approximately 121000 followers on social media profile of Apple in true sense of terms. It
practices decent business goal based policies with maximum of them targeted via wider than
the widest use of social media by its users or customers (Lock and Seele, 2015).
Slide 10- Continued
An Apple support service has been tweeted to about 22000 times by its users and it has the
widest arena of customer support services than anyone in true standards. There has been
continuous increase in business profile of Apple based Twitter application in genuine
manners. Hence Apple based Quality services gets wide coverage of users from all around
the world via social media use platform (Morrison III et al. 2019).
Slide 11- Quantitative data and qualitative data with example
Figures from sample of teenagers in the world that 47% of them are included in the brand
based demand of i-OS based operating system as manufactured by Apple. Majority of about
119 teenagers of age group between the 16-25 years corresponds to this figure out of 250
sample respondents in true sense of terms (Nikolaou and Lean, 2017).
Slide 12- Continued
Similarly i-OS is the most preferred phone by almost 56 persons out of 250 samples
interested in buying mobile phones in different intensities. To be very honest Apple is now
ruling the market of superior variety of quality based mobile phones in true sense of terms
(Offenberg et al. 2019).

Slide 13-Reach, Frequency, Continuity with example
Apple in the recent financial year has reached a handsome market cap of $1 trillion based
sales intensity based market performance in true sense of terms. It now currently owns the
most lucrative mobile phone market dominated by quality technology. This stupendous
market performance has come out or achieved after the business giant has witnessed a rough
period where it has top bought up its own shares (Ostojić et al. 2017).
Slide 14 –Continued
The recent share market performance has also reached a globalised share based handsome
price of $230 per share in realistic business terms (Al-Refaie and Bata, 2016). This giant and
stupendous market performance has been achieved after the business giant faced worldwide
based best sales of Apple iPhone 11 (Tancos and Cox, 2017).
Slide 15- Conclusion
The entire discussion is based on marketing analysis of Apple Inc across the world. Apple
uses the most preferred and modified i-OS operating system in its quality products. It has
achieved handsome market performance of about $1 trillion sales in present mobile
dominated world. It records a share price value of 4230 per share.

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