Plan and Justify Integrated Promotional Campaign: Tourism Marketing

This report focuses on marketing strategies within the travel and tourism sector, particularly examining promotional campaigns. It explores how tour operators, like the Thomson group, can maximize sales through various publicity methods such as personal selling and advertising to attract visitors. The report highlights the importance of ethical promotional practices and building positive customer relationships. It also delves into the functions of a marketing team, including attracting customers and motivating them to experience new environments, with a specific focus on a Turkey and Spain 2019 tour. The conclusion emphasizes the need for ethical and effective promotional plans and strategies to ensure the success of travel and tourism ventures, including considering the needs of travelers and securing them from harm.

Marketing in Travel and Tourism
Plan and Justify an Integrated Promotional Campaign
INTRODUCTION
Advertisement is a term which means promotion of goods and services at
various marketplace for capturing attention of numerous of tourist.
Thomson group is going to organize a trip of turkey and Spain 2019 for
which they need to implement effective plans or policies to encourage
customers to participate in this tour for experiencing new things.
Therefore, as manager of this tour it is essential to focus on building
positive relations with consumers for gaining their trust and attention.
It is essential for enterprise to promote trip in ethical way without forcing
any tourist. It means they need to make ethical plans or policies for
maintaining positive relations with tourist. Along with this various other
principle are expressed as follows: -
 Conduct all the activities in appropriate way by considering
demand or needs of travellers.
 Implement strategies for securing tourist from any harm, dangers
or threats.
 Highlight drawbacks and benefits of campaign.
Promotion of sales and personal selling: -
According to this element manager of tour
operator able to maximize their sales by adopting
different modes of publicity for example; personal
selling, advertisement, door to door policy etc.
These methods are very much useful in seeking
attention of millions of young visitors, couples,
friend’s groups, professional team and so on. It
means promotional campaigning is going through
various stages or phases for satisfying every
traveller while trip.
Principles of promotional campaign
Functions of marketing: - Promotional
department plays a major role in building
relations with customers by providing precise
information about trip. Major roles and functions
of marketing team of Thomson group is
described below: -
 Attract towards tour for increasing
members by convincing them.
 Trying to make realise them that turkey
and Spain 2019 tour is full of enjoyment,
adventures and aids in gaining maximum
knowledge about world.
Motivate them to roam around the world for
experiencing several environment By concluding this it has been observed that
managers of Thomson group need to utilized
different modes for promoting products across
international boundaries in an appropriate
manner
CONCLUSION