Travel and Tourism Marketing: Promotional Campaign Strategy Report

This report provides an analysis of a promotional campaign strategy designed for the travel and tourism sector, focusing on attracting travelers for trips to Turkey and Spain. The report details the application of segmentation and targeting strategies, focusing on families and groups, and outlines the integrated promotional mix, which includes elements of product, place, promotion, and people. It discusses the use of various promotional tools such as newspaper and social media advertisements. The report also highlights the importance of understanding customer needs and demands in the hospitality industry and references relevant academic sources. The conclusion emphasizes the various services provided in the travel and tourism industry to meet customer needs, supporting the organization of holidays in Turkey and Spain. The report also includes the objectives of the promotional campaigns, which are to attract travelers and implement social media advertising.

TRAVEL AND TOURISM MANAGEMENT IN TURKEY AND
SPAIN
INTRODUCTION
.In hospitality industry, travel and tourism sector provides many services to
people like accommodation, transportation, food, housekeeping, etc
INTEGRATED NATURE ROLE OF THE PROMOTIONAL MIX
Promotional mix is fourth marketing mix it consists a sales promotion, personal selling advertising and public
relations. It defines how marketing management will be done for attaining objectives or promotional
campaigns.
Product- First choice fives deals summer holiday 2019 in this they provide various facilities to their customers
they provide proper entertainment and accommodations, transportations and food facilities for the
customers.
Place- They give promotions for first 20 booking for discount deals to customer can attract with their offers.
They give prime destination places
Promotions- For promotions TUL group will implements promotions tools such as newspaper advertisements,
social media advertisements etc.
People- Trips will specifically organize for family and groups.
PLAN FOR INTEGRATED PROMOTIONAL CAMPAIGN
Integrated campaign planning is more in-depth than just co-
ordinating different media channels, brand marketer applying
these methodologies to their everyday campaigns matter of
course.
Successful integration require multi-channel media planning
skills performance tracking and data interoperation capabilities.
REFERENCES
Books and Journals
Aslan, A., 2016. Does tourism cause growth? Evidence
from Turkey. Current Issues in Tourism.19(12).
pp.1176-1184.
CONCLUSION
In this above report it concluded the travel and tourism
in hospitality industry provide various services to customer
which fulfil customers’ needs and their demands organize
holidays at turkey and Spain.
Objectives of promotional campaigns
 To attracts travellers for the trip to turkey and Spain,
 To implement the use of social media advertising,
Target strategy for promotional
campaigns
 Segmenting: the company will
segment travels according to
demographic factors.
 Targeting: will target families and
groups as it is specifics summer
vacation trip.
 Positioning: according to potential
travellers every year.