Thomson Summer Deals 2019: Analysis of Integrated Promotional Campaign

This report provides an in-depth analysis of the promotional campaign for Thomson Summer Deals 2019, focusing on the strategies employed to promote holidays in Turkey and Spain. The campaign utilizes a multifaceted approach, including online and offline advertising through the company's website, apps, and various media outlets, as well as traditional methods like pamphlets and hoardings. Sales promotions are also a key component, alongside personal selling techniques, such as direct marketing to potential customers. Furthermore, the report highlights the role of public relations in representing the company and interacting with customers. The report examines how these promotional activities are planned and executed to maximize reach and impact, aiming to generate profits and increase brand awareness.

Marketing in Travel and Tourism
The promotional campaign of Thomson Summer deals 2019
holidays will be including.
 Advertising online and offline
 Public representatives
 Sales promotions
 Personal selling
Advertising online and offline- Thomson can advertise the
campaign online by its official website, app and ad at
various others sites. It can also do promotion through
television and newspaper which will be including the offline
advertising. Advertising through pamphlets, posters and
hoardings are also a kind of advertising which is helpful and
effective to a large number of people.
Sales promotions- Thomson can also do promotion through
sales of the product or service it is launching in the market.
Personal selling- in this form Thomson can do the door to door
marketing of the product and the service which it is about to
launch. Personal selling include telling the people about the
service and campaign of summer deals 2019 at Turkey and Spain.
Public representatives- the public representative or PR are also a
kind of promotional activities which Thomson can adopt. PR is an
individual at the company level who is the representative face of
the company at market and who is responsible for interaction of
company and customer at marketplace.
4.2 Planning and justifying an integrated promotional campaign for
Thomson Summer deals 2019 holidays.
Promotional campaign is one of the basic tools used to introduce a
product or service to large audience over a period of time. It includes
planning for the promotional activities in the starting and then executing
the planning and then generating profits from these promotional
activities. Thomson summer deals 2019 holidays in Turkey and Spain
will be promoting this campaign all over the world so that as many as
people can be informed about this.