BA Business Studies: Integrated Case Study Analysis of AstraZeneca

This report provides an integrated case study analysis of AstraZeneca, focusing on the challenges and issues that arose from its acquisition by Pfizer. The analysis delves into the problems caused by the acquisition, such as changes in organizational culture, increased employee turnover, and the impact on AstraZeneca's market position. The report identifies challenges faced by AstraZeneca, including maintaining operational efficiency and adapting to new business structures. Furthermore, it explores new strategies and methods that AstraZeneca can implement to improve its position, such as manufacturing new products, implementing new technologies, and fostering better communication and collaboration. The conclusion summarizes the key findings and emphasizes the importance of these strategies in overcoming acquisition-related issues and improving the company's performance. References to relevant academic articles are also included.

INTEGRATED CASE
STUDY ANALYSIS- 2

Table of Contents
 INTRODUCTION
 TASK
 Problems and challenges faced by AstraZeneca
 New ways to improve position and overcome out of challenges and issues
 CONCLUSION
 REFERENCES

INTRODUCTION
 Large and successful organizations run their business by using different types of strategies as it
help to increase their profit margin and productivity.
 Thus, in the process of running business companies face many issues or problems that impact on
their position in market place.
 The present report is based on two pharmaceutical organizations including AstraZeneca and Pfizer.
 This report explain problem and challenges for company in regard to acquisition process between
both them.
 It clarifies impact of this procedure on AstraZeneca and justify their plans and new strategies to
overcome within acquiring issues or improve their position in marketplace.

Overview
 Pfizer is one of the world's second biggest and independent pharmaceutical company founded by
Charles Pfizer and Erthart.
 Company want to acquire AstraZeneca company that is a British multinational bio pharmaceutical
firm.
 With the help to acquisition process Pfizer buy AstraZeneca firm which put impact on their
productivity and profitability.
 Acquisition procedure create many issues for firm and develop challenges that affect as whole
company functions and other activities.

Problems and challenges faced by
AstraZeneca
Business acquisition is the procedure of acquiring other company in order to take control on their
functions and make business position higher than the others in business world. Pfizer Biotech company
acquire AstraZeneca firm which create issues and challenges to them.
 Problem- Acquisition process required to change entire business function and organization culture
as it put negative influence on company operations and employees. Pfizer buy AstraZeneca firm
and deal for acquiring their business which increase employee turn over more and more because
after acquiring the whole organizational cultures and values get changed in which it effects on staff
values and also on their culture and performance the most.


Cont..
 Challenges- As discussed above acquiring by another company AstarZeneca face challenges that
impact on their market position and reputation more than another pharmaceutical companies. They
provide medicines to health service organizations for major diseases such as cardiovascular,
cancer, infection etc. Acquiring system increase high employee turnover and reduce company
operational efficiency more than now which create the biggest challenge to organization for
running their business, it also affects AstraZeneca position in marketplace.

Cont..
 Other issues- Business acquiring bring challenges for company in which they have to deal with
many difficult stages and face risky situations that directly influence on their reputation and
customers believes and expectation towards them. It creates challenging circumstance for business
operations and put pressure for authority to do some changes in their business structure as
according to Pfizer.
 All the changes after acquisition by firm create difficulties for AstraZeneca workers in which they
cannot adjust them self in new workplace environment and does not feel comfortable in firm, it
will low down employees' efficiency of work and decrease interest for working in company.

New ways to improve position and overcome out of challenges and issues
 Pfizer acquire AstraZeneca bio pharmaceutical company to increase their profitability and expand
business in the world. It makes impact AstraZeneca firm operational functions and employee
performance, they face issue and challenges that decrease their position in marketplace more than
another. Thus, to overcome with problems company create new ways and plans to improve their
reputation and decrease employee high turnover.

Cont..
 New methods for improvement by AstraZeneca-
 Manufacture new product- Manufacturing process required number of employees who help to
produce new products and give efforts to accomplish tasks on time. AstraZeneca get acquired by
Pfizer in order to gain profit. Staff members cannot feel comfortable in workplace because
business acquiring changes entire organizational structure which increase dissatisfaction among
workers and increase employee turnover. Thus, to minimize worker turnover AstraZeneca
company produce new products where they need good and talented people, it is one of the best
way to reduce this problem and improve market position.

Cont..
 Implement new technologies- implementing new techniques or technologies organizations will
develop their reputation and generate profit more than others. AstraZeneca implement new
technologies in its business which help to build their reputation and improve position after
acquiring by Pfizer.
 As discussed above company operational efficiency get lower after acquisition process because
workers cannot except new working environment and decide to quit job. Elsewhere, people loss
their job as AstraZeneca get acquired which create difficulties for organization to perform well and
run each business operation effectively.
 Implementing new technologies is the best way to get the better results and amend market position
more and more rather than now.

Cont..
 Communication and collaboration- Communication is one of better ways to solve problems and
reduce negative environment around workplace. With the help to communication and collaboration
AstraZeneca will resolve their workers problems and support to feel them comfortable and satisfy
with their work. The staff of this company required good and healthy work environment which get
affected after acquiring by Pfizer. Entire business impact due to acquisition and employees feel
uncomfortable within it. Through communication organization try to solve their issues related with
organizational changes and help to understand workers needs and expectation towards firm.
 With the help of implementing new technologies, communication process and
producing new product AstraZeneca will improve their business position in marketplace and
satisfy their employees as well.

CONCLUSION
 The present report discussed about Pfizer pharmaceutical company business acquisition process in
order to gain profitability and increase market share.
 It has been concluded that AstraZeneca organization is acquired by Pfizer, through this process
they face many issues and challenges such as employee turnover, less operational efficiency etc.
which impact on their position.
 This study discuses firm new ways to improve their reputation and decrease high employee
turnover.
 Furthermore, organization implement new technology, communicate with staff and manufacture
new goods to overcome within problems and create positive image in marketplace.