CMDBST303 - Integrated Case Study: Leasun Food Company Digitalization

This case study analyzes Dalian Leasun Food Company's attempt to integrate digitalization into its business operations. The report identifies key problems faced during this transition, including strategic management issues, financial constraints, competition from established e-commerce giants, organizational structure challenges, and control issues. Solutions are proposed for each problem area, such as developing management expertise, securing funding, addressing competition, restructuring the organization, and establishing effective control measures. The analysis utilizes various management theories to provide a comprehensive understanding of the challenges and potential solutions for Leasun Food Company's digital transformation. Desklib provides more solved assignments for students.

Integrated Case Study
Analysis

Table of Contents
Executive summary..........................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Case brief: Description of situation ............................................................................................2
Problem statement .......................................................................................................................3
Change organisational structure ......................................................................................................6
Analyses and findings .................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

Executive summary
Digitalisation refers to the usage of new and advanced technology for the performance of
business. The company which is discussed in this report is Leasun food company. This report is
based on the discussion related to the various problems faced by the management of company
while executing the aspect of digitalisation in their business. The management of this
organisation conduct a business of providing food products in the market of China for the
generation of revenue. The following report is based on providing various solution present with
the company for the problem which they have faced due to the shift of their business process
towards the aspect of digitalisation.
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INTRODUCTION
Digitalisation refers to those process under which the management of the organisation
applied or used different types of new and advance technology in their business. All these efforts
are made by the company for the achievement of number of opportunities which is arises in the
market due to the development of technology. There are many benefits can be enjoyed by the
company when they applied the concept of digitalisation in their business as it helps the
management to get effective assistance which helps to increase the revenue of the organisation.
The main motive of the management behind the promotion of digitalisation is to improve the
computerisation and machineries in the management. The concept of digitalisation helps the
management of the organisation in diversified manner as it enables the management to develop
effective organisational structure which helps to promote the communication in the organisation.
This report is a case study analyses under which Leasun food company which provide canned
food to the customers making changes in their business and shift them towards the concept of
digitalisation. It is not possible for any type of company that new policy or the strategy can be
applied in the company without any problem or the difficulties. The concept of digitalisation is
not the simple concept as the management of the company has to make number of changes which
can create large number of problems for the organisation. It is important for the management of
the organisation to have effective and valuable analyses of these problems so that the new
concept can effectively applied in the organisation. There may be many reason for these type of
problems such as lack of expertise, leadership, funds and many more. The lack of any
digitalisation strategy under the company can also be reason for these type of problems in the
organisation. This report is based on the case study analyses under which the number of
problems are to be analyses from the case study and develop problem statement. It also included
number of solution of the problem along with some recommendations.
MAIN BODY
Case brief: Description of situation
It is one of the bitter truth of the business that the difficulties and the problems are the
part of the business which every business of the market need to face if they want to becomes
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more competitive. The intensity and the frequency of the problems are increase by the huge
number when the management of the organisation makes any changes in the structure or the
policies of the organisation. The analyses of the solution of these problems on time is the
primary function of the organisation because it may create huge loss to the company if it sticks to
the company for the long time. The case study organisation which is Dalian Leasun Food
Company is one of the competitive and reputed firm of their industry which conducts a business
of provides customers a canned food items to number of their customers and achieves growth in
the market (Al Abdulrazak and Razak, 2020). The management of the company are very
attentive and competitive towards the number of aspects of their business and believes in making
changes in the organisation according to the situation. The senior management of the company
analyses the changes and the opportunities offer by the concept of digitalisation in the
organisation which can help the company to achieve effective growth in the market. It is
analysed by the company that trends of the market reflects number of positive outcomes due to
effective technology in the market.
To conduct a business in E-commerce section is one of the attractive and effective trend
of the market under which large number of companies wants to established their business under
this section. It is related to those type of business structure which provides number of features to
the organisation which is used by them to sold their business online. It is evaluated from the
market that there are many organisations are present in the market which operates their business
in E-commerce section and becomes more competitive and successful due to the number
opportunities. The upper management of Dalian Leasun Food Company also plans to transform
their business towards online selling of goods. It is one of the effective plan of the company
under which they they try to eliminate the mediators and provides products directly to the
customers which helps to maximise the profit margins of the organisation. The management of
the company faced number of problems in this regards and the brief discussion related to the
same are given below:
Problem statement
Problem statement refers to those statement which shows different types of problems
faced by the management of the organisation for the achievement of any plan or the changes in
the organisation. It becomes the primary duty of the organisation to analyse the number of
problems which can be faced by them while implementing the digital plan in the organisation.
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The problem statement helps the company to understand the problem and develop effective
solutions (Aly, 2020).
S/N Functional
Area of Study
Description The Problem/Issue The Theory
to Use
1 Strategic
management
issue
Strategic management issue
refers to those issues of the
organisation which is arises in
the business due to the lack of
any management expertise.
There are different types of
management functions are
present in the organisation
such as marketing
department, human resources,
production and many more.
The problem can be arises in
any of the management
function if the factors are not
favourable towards the
organisation. The problems
which is developed in these
areas of the management
should be solved by the
management efficiently
because it can create many
problems for the organisation.
It is one of the effective
plan of the Dalian
Leasun Food Company
under which they try to
develop the expertise in
E-commerce section of
the market. The core
problem which can be
faced by the company
due to the this decision
is human resource. The
business of online
selling required huge
number of employees
which conduct deliver
and other supporting
roles. It is important for
the management of the
organisation to appoints
large number of talented
employees in the
organisation which can
be placed in delivery,
supply chain,
technology and many
more.
Belbin's
team role
theory.
Core
competency
theory.
SWOT
analyses
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2 Financial
issues
Finance is a valuable and
important aspect for any type
of business of the market. It is
not possible for any type of
business to becomes
successful in their change
without the involvement of
finance. The aspect of finance
is negatively impact by
number of factors and
COVID plays the biggest role
under because it minimise
overall level of liquidity in
the market (Smith, Banet and
Martinez Romera, 2019).
The new business plan
of Dalian Leasun Food
Company is based on
conducting online
business under which
the company is required
to make different types
of changes in them in
relation to
technological. Different
types of technologies
and machineries need to
install by the
management so that it
becomes possible for the
management to operate
their business in
effective manner. There
are number of problems
are present such as lack
of funds and their
sources are the core
problems of the
organisation.
Overhead
value
analyses.
Just I time
or lean
thinking .
3 Competition
issue
As there are large number of
companies are present in
same industry which creates
stiff competition in the
market. This competition
enables the companies to start
The business of E-
commerce is one of the
most biggest and the
attractive trend of the
market as the working
area for the business are
Porter five
forces
Ansoff's
matrix
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price war in the market which
becomes the reason for the
negative impacts on the profit
margins of the organisation. It
is important for the
management of the
organisation that they find the
solution of the problem of
competition because it
disables the organisation from
the implementation of new
plan in the market. The level
of competition are not
beneficial for the long term
existence of the organisation.
not limited to any single
nation. The present
business has potential to
go beyond the limits
which exhibits the
different aspect. The
availability of E-
commerce giants are
very high in
international market
such as Amazon and
many more. The
management of these
companies has achieve
effective growth in the
market due to the
availability of dominant
marketing and financial
aspects. The financial
expertise and the
dominant strategies of
these companies
disables the new firm to
enter in the market.
4 Change
organisati
onal
structure
It is related to those issue of
the business when the
management of the
organisation changes the
whole structure of the
business and conducts their
business in new way. There
The management of
Dalian Leasun Food
Company conducts a
business of Canned food
which is provided to the
customers via retailers.
The supply chain of the
Business
process
redesign
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are many conditions and
changes are occurred in the
market according to the
changes of factors so the
management of the
organisation has to make
changes in their
organisational structure for
their survival in the market. It
is important for the
management to make changes
in number of their
organisation functions such as
human resource, marketing
and many more (Petry and de
Jong, 2022).
company are developed
on the basis of offline
distribution of product.
The management of the
company required to
provide their product
only to the whole
sellers. The
management of the
organisation is required
to make overall changes
in their present supply
chain management
because the present
supply chain model are
not in the condition to
provide effective returns
to the company in online
business.
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5 Control issue There are different types of
functions are present in the
organisation and the
establishment of control is
one of the core issue which
requires the concern of the
management. It is one of the
core issue which the
management of the
organisation has to face at the
time of making redesigning
the business process of the
organisation. It becomes the
duty of the management of
the organisation to find the
number of alternatives for the
organisation so that effective
control can established over
the number of business issues
in the management
It is required for the
management of Dalian
Leasun Food Company
to redesign the whole
structure of their
business which helps the
management to operate
their business in E-
commerce section of
market. It is essential for
the management of
Dalian Leasun Food
Company to established
effective control over
the number of business
functions (Nhelekwa,
Mollel and Taifa, 2022).
If all the functions of the
organisation becomes
effective and in their
control then it becomes
positive for the
management to make
changes in their
business structure. It is
important for the
management of
company to develop
effective technical team
which helps to develop
such type of assessment
Benchmarki
ng
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in the organisation.
Analyses and findings
It is analysed from the market analyses that the senior executives of Dalian Leasun Food
Company are very attentive and the competitive towards the aspect of innovation and the use of
things in the organisation which enables the organisation to achieve great benefits in the
organisation. Changes are the part of the market which is done in the market in day by day.
There are both aspects are present in this regards which provides both positive and negative
aspect for the organisation (Azmat, Ahmed, Colombo, and Harrison, 2020). It becomes essential
for the management of the organisation to analyses these changes in effective manner so that it
can be used for the benefits of the organisation.
The management of Dalian Leasun Food Company has execute and applied different
types of models and theories so that the required changes can be made in the organisation. The
human resource aspect of the organisation becomes the concerning area of the management. It is
essential for human resource department of the organisation that they employed the talented
employees in the organisation which can be used to promote the new business. The number of
employees should be high in the organisation which helps the management to operate their
functions in effective. The theory of Belbin is one of the important and valuable theory which
can be used by the organisation to enables the employees and managers to understand their roles
so that it becomes possible for them to operate their business in effective manner. The SWOT
analyses which is used by the organisation helps the management to evaluate their strengths and
weaknesses so that it becomes possible for them to operate their business in effective manner.
The level of competition are very high in the market as it is analysed from the market
about the presence of large number of companies in the E-commerce section of the market. The
Porter five forces theory can be used by the organisation under this aspect. This theory of the
competitive analyses helps the organisation to evaluate the level of competition on the basis of
five factors (Larsson and Broström, 2019) . It helps the organisation to achieve competitive
advantage over the other competitors of the market. It is important for the management of the
organisation to have effective approach towards them.
Solutions
The management of Dalian Leasun Food Company faces different types of problems due
to the presence of their new business strategies. All the problems faced by the company are
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based on the strategic issues of the company. The other problems of the organisation are based
finance, competition and many more (Henley, Vorley and Gherhes, 2021). It is very important
for the organisation to find the solution of these problems because it helps the management to
perform their business in effective manner. The brief discussion related to the same are given
below:
 The strategic issue which is faced by the organisation only be solved due to the
development of effective management expertise in the organisation. There are different
types of theories are present in the market which can be used by the organisation such as
Belbin team role, SWOT analyses and many more. The Belbin team role theory enables
the organisation to develop effective role approach in the organisation under which all the
employees of the organisation has their role which they have to perform for the
achievement of organisational goals and objectives. The SWOT analyses helps the
organisation to analyse their weakness so that considerable adjustment can be made to
improve the same.
 The financial issue which is faced by the organisation is one of the important issue which
is required to be solved. One of the effective solution which can be used by the
organisation is to evaluate the number of sources of funds which finances the business
plan of the organisation. The another method present with the organisation to make
improvement in their current financial structure. The management of company can be
used Overhead value analyses and time or lean thinking for strengthen their financial
aspect. Time or lean thinking will help Dalian Leasun Food Company in providing a very
new way or method of thinking related with organising the activities and functions in a
way that is going to provide or deliver better and great benefits to the society of China
(Bilgili and Koc, 2021).
 The management of Dalian Leasun Food Company can be used Porter five forces to deal
with the level of competition present in the market. It is related to those theory which
helps to analyse the competitive position of company on the basis of five factors and
makes them able to achieve competitive advantage over the other competitors of the
market.
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 The business process redesign theory are very helpful for the management of Dalian
Leasun Food Company to deal with the various problems faced by the company. It is one
of the valuable process of the organisation which helps the organisation to save the cost.
CONCLUSION
It is concluded from this report that difficulties and the problems are the unbreakable part
of the business which every organisation has to face. This report concludes the problem
statement of Dalian Leasun Food Company which reflects number of problems faced by the
company for the establishment of digital aspect in their organisation. It also concludes number of
solution which can be used by the organisation to overcome the problems.
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