Integrated Hospitality Marketing Communications Plan: Case Study

This report delves into the development of an integrated marketing communication plan for Island Beach Resort, emphasizing the crucial role of marketing communication in achieving business stability and profitability within the global market. It identifies key communication objectives, such as enhancing brand awareness and establishing effective distribution channels, and justifies these objectives by highlighting the benefits of leveraging social media and online platforms to reach a broad audience. The report outlines a comprehensive marketing communication plan that includes recognizing marketing communication channels, understanding the customer decision-making process, and executing the plan effectively, all while considering competitive strategies and fostering innovation. Ultimately, the report underscores the significance of integrated marketing communication in the hospitality industry, advocating for the strategic use of social media and online channels to effectively convey products and services to customers and achieve organizational goals.

Integrated Hospitality
Marketing Communications

Table of Content
 Introduction
 Communication objectives
 Justification for objectives
 Integrated Marketing Communication Plan
 Conclusion
 References

Introduction
The marketing communication refers as process through which
managers of an organisation develops strategy to describe about
their features of hospitality industry with the motive to ascertain
high profits. As per the given case study, this project is based
upon Island Beach Resort as being located directly on the ocean
with miles of unspoiled and non-crowded beaches. This project
analyses the communication objectives of industry. Additionally,
it examines the selection and integration of chosen
communication channel for business stability in global market.

Communication objectives
It is required advancement of goals for advertising correspondence by the
occasion administrator and convenience supervisor of resort. These goals must
be accomplished by through the assistance of promoting plan with the goal that
retreats can conquer their issue and acquire benefits in future. Beneath
referenced are for the most part the targets for Island Beach Resort:
 It is additionally important that communication plan must assistance resort so
as to build up a decent dissemination channel.
 Another goal of Communication plan will impart all the different exercises and
administrations which island resort is giving to their clients.

Justification for objectives
Previously mentioned are different targets of correspondence plan which will be created by
occasion director and settlement chief of island beach resort. The following are different
defences for the targets which have been defined:
 It is beneficial for utilizing social media stage so as to convey their administrations to their
clients is that organization can without much of a stretch arrive at neighbourhood just as global
visitor. Social media have long reach and can convey the necessary data to various individuals
simultaneously.
 It will likewise help organization to viably share all the administrations they give which
incorporate recreational exercises, eating, amusement, tennis, shopping, security, etc.

Integrated Marketing Communication Plan
Marketing communication plan is the strategy that informs the company to target their customer regarding their
products and services. There are various coordinated showcasing communication plan which can be utilized so
all the goal of communication can be accomplished viably. When thinking about Island Beach Resort following
is the showcasing correspondence plan reasonable:
 Recognition of marketing communication channel: The primary prerequisite for building up an advertising
communication plan is distinguishing various techniques through which the data can be conveyed in a
compelling way. In the accompanying case the hotel is directing two weddings which have diverse occasion
supervisors and various clients. The resort can utilize communication plan including email, content promoting
just as web based life advertising so as to pull in various clients rapidly. Few marketing channels are as
follows:

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 Considerate decision making procedure of customers: In request to build up a successful
correspondence plan, it is vital for business to comprehend the dynamic procedure of a client.
It will be gainful for progress and development of resort too. This will help in examining what
are the issues and troubles looked by clients while getting the administrations and by what
means can organization adequately upgrade their administrations so as to increase most
extreme consumer loyalty. This will likewise help in expanding the incomes and benefit of
business in future. With the assistance of this organization can likewise build their Goodwill in
the market.

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 Execution of marketing communication plan: It is fundamental to ensure that the arrangement
drafted is adequately actualized including all the strategies and methodology which have been
defined. Alongside this it is likewise fundamental that association page a lot of thoughtfulness
regarding all the administrations gave by them to the clients so as to determine all the inquiries
and issues of clients. This will help organization in expanding consumer loyalty and furthermore
make them steadfast towards the retreat. It is additionally essential that organization recognizes
the center of targets of their rivals and infer their own center skills so as to confront rivalry in
showcase. Inventiveness must be given a lot of consideration as it is required to build up a
particular technique for advancing the administrations which cannot be duplicated by contender.

Conclusion
From the above report it very well may be presumed that advertising correspondence is one
of the significant capacities which is required to be utilized by each business successfully.
Social media and online promoting communication are one of the most valuable instruments
utilized by various organizations nowadays so as to convey their items and administrations
viably to their clients. Coordinated Marketing Communication likewise helps an association
in making business arrangements where they additionally choose a money related spending
plan and furthermore assess different methodologies and strategies which help business in
finishing every one of its activities and objectives in the restricted timeframe.

References
 Camilleri, M.A., 2018. Integrated marketing communications. In Travel marketing, tourism
economics and the airline product (pp. 85-103). Springer, Cham.
 Bowie, D and et. al., 2016. Hospitality marketing. Taylor & Francis.
 Thaichon, P. and Quach, T.N., 2016. Integrated marketing communications and their effects
on customer switching intention. Journal of relationship marketing, 15(1-2), pp.1-16.
 Valos, M.J and et. al., 2016. Exploring the integration of social media within integrated
marketing communication frameworks. Marketing Intelligence & Planning.

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