Integrated Marketing Communications for Radisson Hotels Report

This report provides a comprehensive analysis of integrated marketing communication within the hospitality sector, focusing on Radisson Hotels. It assesses the current marketing situation, communication channels, and tools utilized by the resort, emphasizing the integration of these channels to add value and increase resources. The report evaluates how marketing channels contribute to communication objectives, designs communication objectives for Radisson Hotels, and justifies the selection and integration of communication channels. Furthermore, it examines the application of communication objectives within the marketing communication mix and hospitality business objectives, culminating in a detailed integrated marketing communication plan with SMART objectives and appropriate tactics. The plan includes content creation strategies, communication strategies for achieving objectives, and an evaluation of the plan's effectiveness, concluding with recommendations for improvement. Desklib offers students access to this assignment and many more resources for academic success.

Integrated
Hospitality
Marketing
Communications
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Assess the communication of current marketing situation and channels of the resort,
identifying the channels, tools and the methods in use...............................................................3
Assess that in which manner marketing channels of communication are integrated within the
range of organizations of hospitality to add value and increase resources making use of the
marketing models into critical manner........................................................................................4
Describe through judgments about how channels of marketing add value with support of
particular hospitality examples for demonstrating that in which manner they serve the
objectives of communication.......................................................................................................5
Design the objectives of communication for the given hospitality situation of organization and
provide justification for selection and integration of channels of communication chosen.........5
Assess the application of objectives of communication into context of marketing
communication mix and the hospitality business objectives......................................................6
Create a detailed integrated marketing plan of communication which appropriately integrates
multiple communication channels which has tactics and SMART objectives to meet the
overall marketing and business objectives..................................................................................7
Produce and design content appropriate to the channel and communication objectives.............7
Determine the strategies of communication which can be used to support into context of
achieving objectives and it also include medium or media and channels to use.........................8
Evaluate the integrated communication plan of marketing into context of communication
strategy, channel choice and creative content..............................................................................8
Review and critique the success of monitoring and impact of the integrated marketing
communication plan.....................................................................................................................8
Provide justified and appropriate recommendations for improving the integrated
communication marketing plan for maximizing revenue and successfully meet the business
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objectives and communication as well........................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
INTRODUCTION
Integrated hospital marketing communication means to the method that has been utilised by the
organization in order to unify the components of communication of marketing which are public
relation, social media, development of principles of the businesses, evaluation of the consumers
into the identity of the brand that east itself consistent around the several different portals of the
media (Adamış, and Pınarbaşı, 2022). The following report is based on the organization
Radisson hotels Which is a multinational hotel chain Having its headquarters in United States of
America. In addition to it the following report will cover about the brief discussion regarding that
contemporary communication of marketing condition as well as it’s channel of the resort. It will
also cover about identification of the techniques tools and channels with utilised by the company.
Moreover to this the following report will include the evaluation regarding the goals and
objective of the communication for the respective organizational condition And also regarding
the producing the content that is suitable for the objectives of communication and channel.
Additionally it will also include regarding the brief discussion regarding the integrated plan of
marketing communication into the reference of communication strategy and channel voice
MAIN BODY
Assess the communication of current marketing situation and channels of the resort, identifying
the channels, tools and the methods in use
Marketing communication means to the content and media that advertisers utilise in
order to communicate with the specific market area. Also the communication of marketing is
commonly difficult and the basic element of the marketing efforts of the company. This basically
represents regarding the fundamental concept of marketing communication and also offers the
base for the remaining of the series of it. In accordance to the dynamic condition and time the
contemporary communication of marketing method is dynamic in accordance to the need of the
technology as well as level (Adeola, Hinson, and Sakkthivel, 2022). There are several types of
the marketing communication that involves direct selling, traditional marketing, direct
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marketing, presentation, sponsorship, social media marketing and several more. In relation to the
respective organization Radisson hotels management can also conduct marketing activities with
the systems of several types of online campaign and short ads that can be marketed into several
different television and web series in which the people will have big idea regarding the
organization and it can also increase the brand awareness in the market area. In relation to the
respective organization management can also conduct their marketing communication by several
options but the most effective and efficient choice for it are the systems from the several
platforms of the social media in digital media. This has also been monitored that for the
organization one of the suitable channel is their own personal website as well as company can
also opt other several options which are direct phone bookings, online travel agencies, booking
from website, online travel agencies and various more (Balasubramanian, and et.al., 2022). Also
for the respective organization Radisson hotel tear consumer can also book their rules and other
facilities with the assistance of the online media so that it will be convenient for them in order to
directly check into the hotel rooms and they don’t have to wait for more and more time regarding
the booking. These are the specific social media platforms and communication marketing
channels which are basically most utilised by the management of the Radisson hotel in order to
provide more effective and efficient facilities and services to their consumer which can assist
them in increasing their goodwill as it can also lead to their enhanced profitability and sales
because of the loyal consumer base in the market area.
Assess that in which manner marketing channels of communication are integrated within the
range of organizations of hospitality to add value and increase resources making use of the
marketing models into critical manner
Several portals of the communication of marketing that can also be utilised by the
organizations that are functioning in the hospitality sector in accordance to promote and increase
the name of their brand. Also with the assistance of it they can also represent regarding the
facilities as well as other amenities with the assistance of the digital advertisement that can act as
the communication for their consumers (Hassan, 2022). So in this way management can also
attract more and more consumer base for their brand that is Radisson hotel and there are several
types of the models of marketing which can be utilised by the management of the respective
organization and that our marketing mix and various site type of the techniques for the different
measures that can be also implemented by the company in order to enhance their resource
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making. This has also been monitored that these channels of marketing and these models of
marketing can not be much useful in current and real life conditions but they are effective
towards the specific extent in order to resolve several challenging condition for the organization
that are performing in the hospitality industry.
Describe through judgments about how channels of marketing add value with support of
particular hospitality examples for demonstrating that in which manner they serve the
objectives of communication
In the current world of digitalization this has been monitored that several platforms of the
social media basically at as the middle version relation of providing the data and information
regarding several hospitality company (Kingsnorth, 2022). So in contacts to the organization
Radisson hotel management have been utilizing several channels of marketing in accordance to
interact and communicate with their numerous of the consumer base in order to convey the
objectives and goals effectively that is regarding increasing the consciousness and awareness as
well as understanding about the organization. In addition to it these channels of communication
can be YouTube, Instagram, Twitter, Facebook and any other application that can be utilised by
the management of the Radisson hotel that is performing in the hospitality sector.
Design the objectives of communication for the given hospitality situation of organization and
provide justification for selection and integration of channels of communication chosen
Objective of communication means to the method of setting the goals for the communication
that shows regarding the which requirement to be accomplished with the assistance of the
specific plant activities. So there are almost 4 kinds of main goals and objectives of the
communication that involves emotional expression,, control, motivation, information and
interdependence. In addition to it this is very crucial to have the specific objectives of the
communication as because without such objective an organization cannot gain more clarity that
what they requires to be share and to which type of the consumer ways these content and
message requires to be spread in the effective as well as accurate way.
Social media is known to be one of the best way of communication so it has been chosen for it
with the am by the company because it is one of the most effective and efficient method in order
to communicate the data in the short period of time (Liu, Lei, and Law, R., 2022). As currently
all the people is basically using the several different platforms of the social media so this is very
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convenient in order to spread the information regarding the company into the optimistic way.
Social media is also known to be have useful in all regarding the building of relationships,
connection with the audience, community and conversation. So for this am management can also
interact with the assistance of the platforms of social media in the effective as well as efficient
way. Management can also move several content which is related to the ad they can also create
their own personal page in which they can add pictures and different type of content in which
they can make the customer understand regarding the facilities and development to the people
around the world (Nikhashemi, and Delgado-Ballester, 2022). On the other hand management
can also hello spread their future plan of action to their consumer base and other people so that
people can focus in taking the interest in utilizing the services of the respective organization
Radisson hotel which is beneficial for the organization in order to increased their profitability as
well as brand awareness around the world. On the social media platform management can also
try to contacting people as well as they can also attain more investors and sponsors in it. This has
also been monitored that management of the organization can also focus on collaborating with
more different hospitality sector brand which can assist the company in providing more better
facilities to their consumer base
Assess the application of objectives of communication into context of marketing communication
mix and the hospitality business objectives
The applications of the communicational objectives has direct linkage with the communication
of marketing mix as well as goals and objectives of the commercial businesses. Have in relation
to the respective organization Radisson hotels communicational objective of the companies
regarding the enhancement of the consumer base of the business as well as techniques of
marketing and it can be only be done by the suitable construction of the more better reputation of
the organization in the market area that can be done with the assistance of the several different
platforms of the social media (Mahmoud, and et.al., 2022). As the respective organization
Radisson hotel will automatically get more and more attraction of the consumer ways and it can
be more popularised with the assistance of the social media and the business of the company will
also work into the optimistic and effective way for the long period of the time because of the
enhanced level of brand awareness among the consumer base. As the hospitality sector aims to
offer top quality services to their consumer ways for a long period of time with maintaining all
the hygiene elements which can assist them in attaining more goodwill from the consumer base
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of the company. This will help the organization and building the optimistic relationship with the
people because of the objectives of communication together with business objectives of
hospitality sector as well.
Create a detailed integrated marketing plan of communication which appropriately integrates
multiple communication channels which has tactics and SMART objectives to meet the
overall marketing and business objectives
This is important for all the organization that are performing in the hospitality sector in order to
focus and setting their target consumer base with the specific plan of budget through
understanding and identifying there own unique selling point. After that organization can utilise
the different marketing communication ways in which several different platforms of the digital
media and social media can be implemented in accordance to spread the data and information off
the organization Radisson hotel (Siripipattanakul, and et.al., 2022). In addition to it this is also
very crucial for the organization in order to manage and maintain there consistent brand
awareness by focusing on their vital matrix of success and growth in the market area. This
cannot be examined as well as implemented in the practical world of hospitality sector and this
type of the plan integrates with numerous of channels of the communication and smart objectives
that add as the major system of the support in accomplishing the goals and objectives of the
company.
Produce and design content appropriate to the channel and communication objectives
In order to design the content suitable to the communication objective as well as channel and for
that procreate graphic designer is a very crucial part in it and one of the most effectual designs
that are made by the designer can assist in captivating the social media or online campaign
suitably. In addition to it tools that assist and brand building commonly involves symbols as well
as colours. The managers of the marketing of the respective organization Radisson hotel assured
that with the assistance of the designer they have the designs which are influencing to the people
and can provide the optimistic results as well.
Management of the Radisson hotel are also focused in providing the function of online voting to
the people so that consumers can get more attracted towards the organization and it can assist the
company in building there reputation which can assist them in increasing their consumer base. In
order to fulfill the objectives of the communication this is very crucial to function on the strategy
of marketing that is basically based on the experience and level of satisfaction of their consumer
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base (Stojanovic, Andreu, and Curras-Perez, 2022). The marketing strategy and promotion of
the traditional tool that is based on digital and social media campaigns that is basically essential
element of their marketing strategy. In addition to it communication of marketing please entirely
best on regulatory and it will not permit the organization to move ahead in the wrong way and
also make the organization focus in doing the legal practices.
Determine the strategies of communication which can be used to support into context of
achieving objectives and it also include medium or media and channels to use
There are specific type of the techniques of the communication which can be utilised in order to
accomplish the objectives and goals of the organization for a long period of time. In current time
in which the latest technology is dynamic and fluctuating on the end level of the pace so in order
to keep up with that platforms of social media and digital media is one of the best method to
communicate (Vrontis, and et.al., 2022). This has also been monitored that verbal
communication is basically more efficient and effective in comparison to the non-verbal
communication because these communication link with the consumer and also assist in
generating and increasing this item level in the consumers which will lead to make them cruises
regarding doing more about respective organization Radisson hotel.
Evaluate the integrated communication plan of marketing into context of communication
strategy, channel choice and creative content
A plan of integrated communication is that incorporates the research of the market, have
planning of the strategies, budgeting and various other system for analysing as well as metric of
the campaign in order to accomplish more and more optimistic impact of the marketing. At the
time when the proper budget has been made then in accordance to search creative content
recruitment can be attained in the effective and efficient way. In addition to it at the time when
specific decision has been to for the unique selling point than this is very convenient for the
organization in order to minimise the different level options of the channel and also after that
marketing methods of the communication have been implemented by the organization that is
entirely based on the techniques of communication (Widjaja, 2022).
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Review and critique the success of monitoring and impact of the integrated marketing
communication plan
As currently the industry of hospitality is dynamic as well as changing on rapidly so this is very
crucial for the organization in order to make several different alteration in their operations as
well as in the integrated plan of marketing communication. Also the success as well as growth of
the organization basically rely on the consistency evaluation of the operations of the company.
This is also crucial to know and consider such measures and in which fewer and predictable that
the existing technology is not assisting in the operations anymore. So this is not mandatory for
the organization that the basic integrated plan of marketing communication will work
consistently for all the organization operating in the hospitality industry (Wu, and et.al., 2022).
Therefore this is why it is very essential for the organization Radisson hotel in order to observe
the productivity as well as performance of integrated marketing application planning in the
effective as well as the efficient way.
Provide justified and appropriate recommendations for improving the integrated communication
marketing plan for maximizing revenue and successfully meet the business objectives and
communication as well.
In order to make the effectual plan of integrated marketing communication this is very crucial to
represent the basic content and also this has been recommended to the organization that
concentrate on attaining the edge over their competitors for the long period of time. In addition
to it this has also been recommended to the organization in order to address and focus on the
suitable target market that assist them in tailoring the content in order to fit specific channels of
the social media and digital media. In this way suitable plan of integrated communication
marketing can be formed that will assist in enhancing the profitability as well as sales revenue of
the respective organization Radisson hotel and also assist in accomplishing their goals as well as
objective for the long head of time (Xu, and et.al., 2022).
CONCLUSION
From the above report it has been concluded that communication of marketing as the vital part in
the world of the sector of hospitality. This has also been concluded that this is very crucial to
evaluate and understand the dynamic as well as existing communication of marketing condition
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and where several ways of these channels of marketing of the Commission are totally integrated
in the specific range of organization that are performing in the hospitality industry. In addition to
it this also contributes in adding the specific value as well as also increasing the several source
making and with the assistance of different framework as well as theory of the marketing it can
be done. Moreover to this it has been evaluated that this is very crucial to make the objectives of
the communication for the specific condition of the organization of hospitality industry, also this
is very necessary in order to manufacture the specific as well as related contact that is suitable
and effective for the organization in order to increase their brand awareness because of the
channel and several different communication objectives and goals also.
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REFERENCES
Books and Journals
Adamış, E. and Pınarbaşı, F., 2022. Unfolding visual characteristics of social media
communication: reflections of smart tourism destinations. Journal of Hospitality and
Tourism Technology.
Adeola, O., Hinson, R.E. and Sakkthivel, A.M., 2022. Marketing Communications and Brand
Development in a Changing World: Introduction, Issues, and Perspectives. In Marketing
Communications and Brand Development in Emerging Markets Volume II (pp. 3-21).
Palgrave Macmillan, Cham.
Balasubramanian, K., and et.al., 2022. Integration of Augmented Reality (AR) and Virtual
Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism
Service Sector. In Marketing Communications and Brand Development in Emerging
Markets Volume II (pp. 55-79). Palgrave Macmillan, Cham.
Hassan, A. ed., 2022. Digital Transformation and Innovation in Tourism Events. Taylor &
Francis.
Kingsnorth, S., 2022. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Liu, G., Lei, S.S.I. and Law, R., 2022. Enhancing social media branded content effectiveness:
strategies via telepresence and social presence. Information Technology & Tourism,
pp.1-19.
Mahmoud, A.B., and et.al., 2022. Pandemic pains to Instagram gains! COVID-19 perceptions
effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-
native vs non-native generations. Journal of Marketing Communications, pp.1-25.
Nikhashemi, S.R. and Delgado-Ballester, E., 2022. Branding antecedents of consumer need for
uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing
Communications, 28(4), pp.392-427.
Siripipattanakul, S., and et.al., 2022. Marketing Mix (4Cs) Affecting Decision to be an Online
Degree Student: A Qualitative Case Study of an Online Master’s Degree in
Thailand. International Journal on Integrated Education, 5(4), pp.31-41.
Stojanovic, I., Andreu, L. and Curras-Perez, R., 2022. Social media communication and
destination brand equity. Journal of Hospitality and Tourism Technology, (ahead-of-
print).
Vrontis, D., and et.al., 2022. Stakeholder engagement IN the hospitality industry: an analysis of
communication in smes and large hotels. Journal of Hospitality & Tourism
Research, 46(5), pp.923-945.
Widjaja, G., 2022. What Experts Tell about Integrated Marketing Communication for Effective
Business Promotion and Sale Strategy. Indonesian Interdisciplinary Journal of Sharia
Economics (IIJSE), 5(1), pp.48-62.
Wu, L., and et.al., 2022. MAPPING THE LITERATuRE OF INTEGRATED MARKETING
COMMuNICATIONS: A SCIENTOMETRIC ANALYSIS uSING CITESPACE.
Xu, J., and et.al., 2022. Hospitality and Tourism Higher Education in the Post-COVID Era: Is It
Time to Change?. Journal of Hospitality & Tourism Education, pp.1-13.
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