This digital marketing portfolio focuses on developing a comprehensive digital marketing strategy for Dark Woods Coffee, a wholesale coffee roaster. The portfolio delves into various digital marketing techniques, starting with the implementation of a WordPress-based website, emphasizing mobile responsiveness, image optimization, and the creation of effective landing pages. The portfolio then explores online advertising strategies, including customer awareness campaigns, paid search (PPC), and paid social advertising, highlighting the benefits and challenges associated with each. Furthermore, the portfolio examines Search Engine Optimisation (SEO) techniques to improve website visibility and rankings, discussing the importance of content, keywords, and website loading speed. Finally, the portfolio covers the use of analytics, particularly Google Analytics, for data interpretation, conversion tracking, and informed decision-making. The portfolio addresses the challenges and opportunities presented by each strategy, providing a well-rounded approach to digital marketing for the coffee company. The analysis covers the strategies, benefits, and challenges of digital marketing for Dark Woods Coffee, a wholesale coffee roaster.
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