Report: Integrated Marketing Communication for Carden Park Hotel

This report provides an in-depth analysis of integrated marketing communication (IMC) strategies within the hospitality sector, specifically focusing on Carden Park Hotel, Golf Resort and Spa. The report begins by defining communication and outlining communication objectives, emphasizing the importance of brand image enhancement and customer attraction. It justifies the integration of various communication channels, including technology adoption, online tools, and traditional marketing methods. The IMC plan itself is detailed, covering marketing via email, social media, and creative content, with a focus on attracting and retaining customers. The customer decision-making process is analyzed, highlighting the role of feedback and changing preferences. The report concludes with a discussion on the implementation of the IMC plan to broaden the customer base and meet consumer expectations, underscoring the importance of effective marketing strategies for organizational success in a competitive global market. References are provided at the end of the report.

INTEGRATED HOSPITALITY
MARKETING COMMUNICATIONS

TABLE OF CONTENTS
 Introduction
 Definition of Communication
 Communication objectives
 Justification for integration of communication canal
 Integrated Marketing Communication Plan
 Analysing customer decision making procedure
 Execution of integrated marketing communication plan
 Conclusion
 References

INTRODUCTION
Hotel marketing association is one of the leading professional body for
hotel marketers that advocates and implement effective marketing practice
among hospitality organisation. The key points which are focused for
managing annual schedule engage event and networking with help of
managing work through right techniques of marketing for learning right
program that improves career for individuals (Ali, Amin and Cobanoglu,
2016). By managing it is also identified that is used integrated marketing
communication strategy in used in making to perform work for develops
student theories in making areas. This report is written from perspective of
Carden Park Hotel, Golf Resort and Spa and it is also used in making to
create results that make feature local procedure among local market.

DEFINITION OF
COMMUNICATION
Carden Park Hotel, Golf Resort and SPA- The selected hospitality
organisation is used for describing as an attractive and unique resort. It is
established in the Cheshire countryside estate that is providing better
services in hospitality sector specifically golf-course, luxury rooms, Wi-fi
and many more (Bojanic and Reid, 2017). Along with this food service
provided various task in which different feature are undertaken for
providing the local wine and food.
Market communication- This refers to manager of industry in which
organisation are focused on promoting different features to its customers.
Print as well as Social media are the tools which are used by organisation for
promoting and positioning resort in positive manner among individual.

COMMUNICATION OBJECTIVES
Communication objectives are the most important part of a hotel industry
because it helps in making an upliftment of brand image of the hotel. It is a
broad term that can apply to areas such as marketing, sales, knowledge
work, creative works, public speaking, governance, management and
leadership (Fox and Longart, 2016). Some objectives of communication
which can be used in communication by carden hotel resort are being
explained as follows:

CONTINUE..
The objective of the hotel is to generate lot of customers which can be
achieved through advertising and printing of schemes upon a pamphlet for
distribution. Also this type of communication is helping in analyse of market
condition which is going to make the hotel manger idea of preferences of the
customer and people living in that country. To attract large number of
customers changes are required to be made in the pattern of providing
services that is going to lead towards better and faster services.
Written communication is very important from the view point of achieving
better research and attain satisfactory result out if it. This is one of the major
objectives that can be achieved by using better tools for it.

JUSTIFICATION FOR INTEGRATION
OF COMMUNICATION CANAL
 Technology adoption- This refers to the process which emphasizes
directors for research about competitors and market environment. It is
used by management for analysing overall strategy that are adopted by
rival organisation.
 Online tools- Almost all hotel and customers are active on social media
so it is also mandatory for manager to learn about social media topic.
From the perspective of Carden Park Hotel, Golf resort and SPA
management justify that with help of social media organisation analyse
the requirements of social media
 Traditional marketing- With the procedure related with directors that is
used by management for promoting all services that make with motive of

CONTINUE…
In the last with the above mention different integration about
communication channel the manager of Carden Park Hotel, Resort and SPA
are focused to implement technology adoption. This is also beneficial for all
concepts that with the increase in population growth all the concept leads
organisation to increase population growth (Porcu, Del Barrio-Garcia and
Kitchen, 2017). It is also related with taste and preference of customers.
This also describe that individuals must enhance and update about
knowledge and demands to work in an organised manner.

INTEGRATED MARKETING
COMMUNICATION PLAN
The arrangement or plan being received by administrators of Carden Park
Hotel relates with passing on its message and data related with
guesthouse to its customers. This is generally significant for chiefs to
improve their administrations by encouraging their visitors with
subjective conveniences and checking the activities of workforce for
higher fulfilment. The chiefs of Carden Park Hotel, Golf Resort and SPA
underscore on building great relational and advertising with end-clients
that prompts contend with contentions.

CONTINUE…
 Marketing with electronic mail- This showcasing channel can be utilized
by executives for pulling in clients through electronic mail by posting
letters, banners through online media that drives guests to change into their
customers. The chiefs of Carden park hotel around elevating their exercises
to customers and refreshing their insight with the revisions occurring.
 Marketing with web-based social networking- Carden Park Hotel, Golf
Resort and SPA administrators underscore on publicizing their substantial
and elusive administrations through online media which brings about
drawing in huge number of end-clients at same time. This is gainful for
administrators of accommodation industry to confine high time utilization
in limited time movement and to limit high consumption

CONTINUE…
Marketing with creative substance- The chiefs of Carden Park Hotel round
at numerous place for creating imaginative substance or informing design
for its clients to pull in them through "charming slogans." It is generally
significant for administrators to expand their deals by drawing in clients of
each age and pay level. Further, supervisors emphasise youngsters to spend
their expeditions at better place for investigating themselves to increase new
and better encounters for expanding vital outings.

ANALYSIS ABOUT THE CUSTOMER
DECISION MAKING PROCESS
Manager who are engage in Carden Park Hotel, Golf-Resort and SPA it is
identified or analysed that with rating system it is easy for management
to check that its services satisfies customer demand and needs in proper
manner. Moreover, with analyse about change in taste and preference
about customers that leads to build relations about creating opportunity
for modify its services.