University Marketing Plan: Apple iPhone 7 Integrated Communication

This report provides a comprehensive integrated marketing communication plan for the Apple iPhone 7, detailing the product's introduction, marketing objectives, and target audience analysis. It outlines specific, measurable, achievable, relevant, and time-bound (SMART) objectives, emphasizing the goal to increase market share. The report segments the target audience geographically, demographically, psychographically, and behaviorally, highlighting the focus on high-income earners, professionals, and young adults. It then explores brand positioning, creative messaging strategies, and the integrated marketing communication (IMC) mix, including advertising, sales promotion, digital marketing, and public relations. The report includes mock-ups, media strategies, budget considerations, and evaluation methods, such as traffic and social media engagement analysis. It concludes with a summary of the findings and a bibliography.