This report provides a detailed analysis of Reliance JIO's integrated marketing campaign, examining its key components and strategies. The report begins with an introduction to integrated marketing campaigns and then focuses on Reliance JIO, discussing its launch, aims, and marketing strategies. It delves into branding, technology adoption, pricing strategies, and promotional activities. The report further analyzes JIO's STP (Segmentation, Targeting, Positioning) and 4Ps (Product, Price, Place, Promotion) of its marketing mix. A SWOT analysis is presented to evaluate the company's strengths, weaknesses, opportunities, and threats. The role of public relations in shaping JIO's brand image is also discussed. The report concludes by summarizing the key takeaways and emphasizing the impact of effective marketing in achieving business objectives, supported by relevant references.