Integrated Business Management Simulation: Analysis and Future Plans

This report provides a comprehensive analysis of an integrated business management simulation, focusing on a company's vision, values, and strategic direction within the airline industry. It uses Porter's Five Forces to analyze the competitive landscape and assesses the company's internal capabilities across HR, accounting, operations, finance, and marketing. The report evaluates performance results over eight quarters, comparing the company's stock prices, reliability, quality, and net profitability against competitors. A diagnosis of performance identifies declining trends and the inability to achieve sustainability objectives. A critical incident involving competitor safety is analyzed for its impact. The report concludes with future plans emphasizing TQM, cost leadership, and financial stability, aiming to enhance competitiveness and achieve organizational objectives. Desklib offers similar resources for students.

INTEGRATED BUSINESS
MANAGEMENT
SIMULATION

TABLE OF CONTENTS
 INTRODUCTION
 VISION, VALUES AND DIRECTION
 INDUSTRY ANALYSIS
 ANALYSIS OF CAPABILITIES
 PERFORMANCE RESULTS
 DIAGNOSIS OF PERFORMANCE
 DIAGNOSIS OF ONE CRITICAL INCIDENT
 FUTURE PLANS
 CONCLUSION

INTRODUCTION
 Integrated business management is concerned with having the significant system that
enables the company to ensure the strategic business decision.
 In the current era, having the effective strategic business management is important in
turn attaining the objective of getting information to implement relevant strategy can
become possible.
 The current study is based on h that is concerned with having the significant simulation
in turn attaining the reliable information for making the appropriate application of the
strategy can become possible.
 The current study is will pay attention on providing the information regarding vision,
values and direction so that depth understanding of its overall strategy can be obtained.

VISION, VALUES AND DIRECTION
Vision
 The vision of the organization is that having the ability to deliver the excellence and develop industry by paying attention on having
leading innovation to create safe, incomparable flying experience to customer. The vision of the company to be the leading position in
the airline industry.
Mission
 The mission of the company is to offer the good quality service by understanding the needs of the customers in turn greater revenue
generation for the purpose of higher profitability.
Values
 The core value that are basically focused by the firm involves offering the higher level of transparency and integrity so that significant
processing via having relevant functioning so that success for the organization can be achieved.

CONTINUE..
Sustainability:
 It is one of the crucial objective which is basically focused by the firm in respect to ensure that higher
level of ability to coordinate with the changing requirements can be done.
 Corporate social responsibilities is accomplished by ensuring that its stakeholders are getting
appropriate insights about its processing
Overall strategy
 The specified organization is related with having the competitive edge by building on its services
quality.
 This strategy is helpful in attaining the greater effective resource utilization so that meeting the goal of
higher profitability & sustainability with good brand image can become possible.

INDUSTRY ANALYSIS
PORTERS FIVE FORCES
 It is the one of the significant technique is the process that is helpful in evaluating the
crucial factors that has the impact on the working of the firm
PORTERS FIVE
FORCES
Competitive
rivalry
Suppliers
power
Buyers
power
Threat of
substitution
Threat of
new entry

ANALYSATION OF COMPANY'S
INTERNAL CAPABILITIES
 For the analyzation of the internal capabilities of this organization the following
functional areas can be used,
HR
Accounting
Operations
Finance
Marketing

PERFORMANCE RESULTS
 There is different type of the firm which are operating in the Arline sector such as Skyline,
Horizon, High Spirit, Cygnet, Breezy, Implendio and Green finch airline.
 The performance of the organizations can be compared on the basis of the stock prices,
reliability, quality and net profitability.
 The performance of the organizations are gathered for the total 8 quarters that tend to depict the
overall outcomes so that higher effective information can be derived.

CONTINUE..
 It is one of the significant indicator for the evaluation of the organizational
performance.
 It is basically concerned with how effectively the firm is performing in the
terms of share price of the company so that its position in the market can be
ascertained.
 In the beginning all the mentioned firm are possessing the price of 20 which
has inclined or declined through the eight quarters.
 From the comparison of the performance of h company for the 8 quarters that
is showing the declination of results.
 This is presenting that firm is having the lower performance in the end as
compared to the start.

CONTINUE..
 From the above information, it is articulated that net profitability
which is reducing as compared to the previous period.
 Net profitability is helpful is the assessing how effectively the
firm is generating profitability.
 From the comparison with the other companies it can be specified
that net profitability is going in negative in the quarter 8 as
compared to the previous a period and other organizations which
is showing ineffectiveness.

CONTINUE..
 From the evaluation of the given information regarding the quality
that is considered to be crucial factor that tend to offer the
understanding about its efforts to make customer satisfied.
 From the provided information it can be specified that h company is
performing ineffectively due to the prevailing information.
 In the current era, airline sector is possessing the different types
barriers to the prevailing complications which is required to be
improved in turn accomplishing the overall objective of business can
become possible.

DIAGNOSIS OF PERFORMANCE
 The overall performance of the company is ineffective as there is declination trend is
found in its various performance indicators such as net profitability quality, reliability
and stock price.
 There is inability to achieve objectives of sustainability due to improper prevailing
support from internal management and external environment.
 The main reason behind the improvement is to get the greater level of emphasis on
gaining competitiveness to uplift its performance in turn organizational objective such as
greater profitability, higher customer satisfaction can become possible.