Detailed Integrated Marketing Communication Plan for Apple Inc.
VerifiedAdded on 2022/10/01
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AI Summary
This report presents an integrated marketing communication (IMC) plan for Apple Inc. The report begins with outlining the marketing communication goals and objectives, aiming to increase brand awareness and sales within a six-month timeframe. It then details a re-designed message key, positioning Apple as a provider of exceptional value through user-friendly technology. The target audiences are identified as teenagers, college/university students, businesses, and individuals interested in advanced technology. The marketing communication mix includes print media advertising (newspapers, magazines, billboards) and social media advertising (Twitter, Facebook, Instagram). A six-month media schedule with a budget of $50,000 is proposed, estimating a 90% reach of the target audience. Finally, the report suggests three campaign evaluation methods: measuring market share increase, assessing profitability growth, and conducting consumer behavior evaluations through social media surveys and word-of-mouth analysis. The report concludes with a list of relevant references and bibliography.
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