Strategic Marketing Report: Analysis and Strategic Recommendations

This strategic marketing report analyzes an organization's internal and external environment as it plans to expand its business. It explores integrated marketing communication, emphasizing its role in enhancing brand messaging across traditional and non-traditional channels. The report highlights the importance of establishing a mission statement, identifying business objectives, and developing buyer personification as part of an integrated marketing plan. It also touches upon market entry options, market segmentation, and Porter’s generic strategies, ultimately aiming to provide strategic recommendations for the organization's expansion plans. The customer-based brand equity model is applied, focusing on client-building capacity and the various stages of marketing communication.

STRATEGIC
MARKETING

Integrated marketing
An Integrated Marketing method will
enhance the brand messaging upon a
traditional as well as non-traditional
marketing channels. This is necessary in
order to bring about the promotional
activities and the methods are
necessary to create a dynamic impact.
The Integrated Marketing mix with
respect to the chosen organisation is
more towards expressing it standard by
the usage of marketing mix which is
described above.
This Photo by Unknown Author is
licensed under CC BY-SA

Establishing mission
statement:
The organisation is more
towards establishing its
mission statement which is
necessary to propagate the
planning process such that
every reminder can be set
and establishing goal can be
easier. The mission of this
particular organisation is to
serve people with their dairy
products as well as the
materials that are used to
prepare these products. This Photo by Unknown Author is licensed under CC BY-SA

Identifying business
objectives: as a part of
integrated marketing plan
and to orient with the
strategic development it
is necessary that the
organisation will have to
first identify its business
objectives. In this regard
the organisation Meadow
Foods is focusing upon
increasing its focus upon
building a good base such
that an identification can
be brought about on the
business objectives.
This Photo by Unknown Author is licensed under CC BY-SA

Developing buyer
personification: the buyer
personification will have to be
taken care about because it is
not until when a proper
personification is derived that
the organisation can maintain
a customer value proposition.
In this regard the organisation
will have to first to evaluate
the stages that defines target
and which is followed by
documentation such that the
buyer personification can be
evaluated. This Photo by Unknown Author is licensed under CC BY-SA-NC

CONCLUSION
The application which is oriented with customer based brand equity
model is derived in this report along with the client building capacity
which is managed on a strong brand basis. The report also explains
concept of Integrated Marketing communications to be one of the
critically evaluated model and also it depicts different stages of
marketing communication with the methods that are incorporated.