Thomas Cook's Integrated Promotional Campaign: Summer 2018 Holidays

This report examines Thomas Cook's integrated promotional campaign for their Summer 2018 holidays, focusing on destinations like Morocco and Egypt. The campaign leverages social media platforms to reach a broad audience cost-effectively, utilizing audio and video content to influence potential customers. The report highlights the significant impact of social media on customer engagement and profitability, concluding that such strategies are crucial for increasing customer numbers and driving organizational growth. The promotional activities via e-mail, YouTube, and other internet platforms are also considered, emphasizing the importance of a multi-channel approach to marketing in the travel and tourism industry. Desklib provides access to similar solved assignments and past papers for students.

MARKETING IN TRAVEL AND TOURISM
Integrated promotional campaign for Thomas Cook
INTRODUCTION
Promotional campaign is
effective that offer growth and
development opportunity to
company. Different methods
are available tom organisation
for promotion of their product
and services so that it can be
recognized at large level.
PROMOTIONAL CAMPAIGN
Social Media-
It is the effective source that is used by cited
company for promotion of their brand. In present
time, people are much attracted toward the social
media sites. It is advantageous to the organisation to
consider it so that they can attract large number of
people. This is the best source to provide information
to large number of people at a time as well as cost
saving. Very minimal expenditure is occurring in this
promotional activity.
In it, audio and video mean can be used by Thomas
Cook because it is effective to influence people.
Promotion through internet, TV and social media
sites can be considered. It helps to the company to
enhance their productivity and profitability.
Advertisement via e-mail, you tube and other
platform can be considered in this.
IMPACT OF SOCIAL MEDIA
Promotion through social media channel has
vast impact over the people. It is effectual to
attract large number of customers without
expanding much money. Such promotional
campaign increases number of customers.
People are most attracted to such sites and
there are various offers that can be provided
through this channel.
SUMMER 2018 HOLIDAYS
Thomas is offering their services in summer 2018
holidays where there is plan for two destinations
i.e. Morocco and Egypt. Its services are effective;
that's why large number of people are attracted
toward this site.
CONCLUSION
Promotional campaign through Social media is
effectual way to increase the number for
customers. It has vast impact over the mind of
people. Through this, customers are motivated to
accept services of organisation. It resulted to
increase in profitability.