This report presents an Integrated Marketing Communication (IMC) plan developed for Commonwealth Bank of Australia (CBA). The report begins with an introduction outlining the importance of IMC and its role in business strategy, followed by a detailed analysis of the target market, focusing on both commercial and retail banking clients. It sets specific, measurable, attainable, relevant, and timely (SMART) communication objectives, aiming to rebuild customer satisfaction and increase sales, with a focus on sustainable development goals and rebuilding trust. The report explores a creative strategy centered on community, customers, shareholders, and people, emphasizing service excellence and digital innovation. It then details the communication strategy mix, including advertising through social media, sales promotions, direct marketing, personal selling, public relations, and social media. The media mix incorporates television, radio, digital platforms, and billboards, with a preliminary budget outlining costs for each channel. The report includes basic budget concepts and a cash budget. Evaluation metrics are also discussed, covering regulatory, legal, and industry reviews, governance, accountability, capability, customer relations, and culture. Finally, the report concludes with recommendations for improving operational aspects, such as pilot testing, account audits, and security enhancements.