Comprehensive Digital Marketing Strategy: Dark Wood Coffee

This report outlines an integrated digital marketing strategy for Dark Wood Coffee, a wholesale coffee roaster. It covers various aspects of digital marketing, including WordPress website optimization, online advertising (customer awareness and paid search), and an analysis of the company's macro and micro market environment using PESTLE and SWOT analyses. The report identifies potential market segments such as cafes, department stores, restaurants, and hotels, and proposes using email marketing as a primary communication medium to target these segments. The strategy aims to improve conversion rates and expand lead generation for Dark Wood Coffee by leveraging digital channels and adapting to current digital marketing trends.