HI5004 Marketing Management: Coles Group Marketing Report

This report provides a comprehensive analysis of Coles Group's marketing management, focusing on its integrated marketing communication plan. The study delves into the steps required to develop an effective marketing strategy, emphasizing the importance of identifying the target audience and brand positioning. It examines Coles Group's approach to both online and offline marketing channels, including social media platforms (Facebook, Twitter, Instagram) and traditional media (television, radio, print). The report highlights the significance of online marketing through websites, SEO, and content marketing, as well as the role of email marketing. Furthermore, it discusses the communication messages Coles Group aims to convey, such as the convenience of services and competitive pricing. The conclusion stresses the importance of a combined approach to maximize consumer reach and foster customer loyalty. The report also includes a marketing communication matrix and references supporting the analysis.