This report examines integrated marketing communication (IMC) strategies within the hospitality sector, using the Lensbury Hotel as a case study. It begins by evaluating various marketing channels, such as pay-per-click, social media, websites, and email marketing, and analyzes how these channels serve communication objectives within hospitality organizations. The report then delves into the creation of an integrated marketing communication plan, covering communication strategies, channel selection, and the development of creative content. It emphasizes the importance of brand alignment, unique selling propositions, and a well-defined marketing communication mix. The report also addresses target audience identification, budget planning, and the establishment of key success metrics. Overall, the report provides a comprehensive overview of IMC principles and their practical application in the hospitality industry, offering insights into how businesses can effectively reach and engage their target audiences.
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