Effective Integrated Marketing Communications in Sports Brands

This essay discusses the significance of integrated marketing communications (IMC) for sports brands, highlighting how it enhances customer engagement and brand awareness. It emphasizes the role of technological advancements and globalization in creating opportunities for sports organizations and the increasing use of IMC in the modern business environment. The essay also points out that social media and digital networks are major tools used by sports brands to communicate with customers effectively. Ultimately, the paper concludes that IMC tools provide an effective position for sports organizations, increasing their profitability and enabling efficient communication with their target audience. This document is available on Desklib, a platform offering a range of study tools for students.

Running head: INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
Name of the Student
Name of the University
Author Note

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INTEGRATED MARKETING COMMUNICATIONS
Introduction
The promotions and advertising based activities play an important role in the ways by
which sports brands are marketed in the industry. The sports brand based organizations also
need advertising in order to create awareness of products among the customers. The creation
of awareness plays an important role in successful operations of these sports organizations 1.
Defining integrated marketing communications
Integrated marketing communications plays an important role in the ways by which
the message of these brands are communicated to the customers. This process mainly ensures
that the messages that are different messages which are provided by the company are linked
together in an effective manner. The basic level integration of the promotional tools is
important so that they are able to work together in a collaborative manner. The tools related
to communication in an organization tend work in a better way in collaboration with each
other as compared to operations in an isolated manner 2.
Importance of integrated marketing communications for sports brands
The technological advances and globalisation has created huge opportunities for
different sports organizations which operate in the industry. The use of integrated marketing
has also increased in the modern business environment. IMC can thereby be used for the
purpose of increasing the engagement levels of customers and creating effective relationships
1 Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I. Advertising: An integrated marketing communication
perspective. McGraw-Hill Education. 2014
2 Finne, Å. and Grönroos, C. Communication-in-use: customer-integrated marketing communication. European
Journal of Marketing, 51(3), 2017, pp.445-463.

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INTEGRATED MARKETING COMMUNICATIONS
as well. The social network has been able to play an important role in the ways sports
organizations are able to connect with the customers and communicate with them in an
effective manner 3. A communication strategy can be used for the purpose of selling, talking
and updating the content that is an important part of the operations of the organization.
Integrated marketing communication based activities thereby play a major role in the ways by
which sports brands are able to communicate their messages to customers. Social media and
other digital networks are the major tools that are used by different sports brands in order to
operate in the industry in a profitable manner 4.
Conclusion
The usage of integrated marketing communication or IMC based tools by sports has
been able to provide an effective position to the organizations. The companies are now using
the integrated marketing tools in an efficient manner to communicate with the customers.
IMC plays an important role in increasing the profitability of these organizations within a
short period of time.
3 Luxton, S., Reid, M. and Mavondo, F. Integrated marketing communication capability and brand
performance. Journal of Advertising, 44(1), 2015, pp.37-46.
4Valos, M.J., Maplestone, V.L., Polonsky, M.J. and Ewing, M. Integrating social media within an integrated
marketing communication decision-making framework. Journal of Marketing Management, 33(17-18), 2017,
pp.1522-1558.

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INTEGRATED MARKETING COMMUNICATIONS
References
Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I. Advertising: An integrated marketing
communication perspective. McGraw-Hill Education. 2014
Finne, Å. and Grönroos, C. Communication-in-use: customer-integrated marketing
communication. European Journal of Marketing, 51(3), 2017, pp.445-463.
Luxton, S., Reid, M. and Mavondo, F. Integrated marketing communication capability and
brand performance. Journal of Advertising, 44(1), 2015, pp.37-46.
Valos, M.J., Maplestone, V.L., Polonsky, M.J. and Ewing, M. Integrating social media within
an integrated marketing communication decision-making framework. Journal of Marketing
Management, 33(17-18), 2017, pp.1522-1558.