This report provides a comprehensive analysis of the integrated marketing communications (IMC) plan for Hilton Hotels & Resorts. It begins by evaluating various marketing channels, including social media, email marketing, websites, and pay-per-click advertising, and explains how each serves communication objectives. The report then focuses on designing specific communication objectives, such as building brand awareness, driving sales, and gathering customer data. It justifies the selection and integration of communication channels, emphasizing the importance of a well-defined communication strategy, channel selection, and creative content. Finally, the report culminates in the creation of an IMC plan, outlining the key elements necessary for successful marketing campaigns within the hospitality industry, with a focus on the target audience, budget allocation, and unique selling propositions. The report highlights the significance of social media, email, and website marketing for achieving communication goals.
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