A Comprehensive Report on the Impact of IMC on Brand Awareness

This report investigates the impact of Integrated Marketing Communication (IMC) on brand awareness. It begins with an abstract summarizing the relationship between IMC and brand recall, emphasizing the need for consistent messaging across various channels and stages of a product's lifecycle. The report outlines the research design, which includes empirical and descriptive approaches, and defines the research objective as identifying the impact of self-determination on organizational market communications. A sample of 60 employees from Australia will be surveyed using a Google questionnaire, and data analysis will be conducted using quantitative methods, including regression and correlation tests in SPSS and Excel. Ethical considerations are addressed, ensuring confidentiality and plagiarism-free content. The report also includes a literature review to provide context to the study. The research methodology section describes the steps taken to accomplish the study in a productive manner. The study is a literature review of the chosen topic and divides the topic into sub-segments or variables, including independent, dependent, and extraneous variables to understand the impact of ‘Integrated Marketing Communication’ on brand awareness.

Impact of Integrated Marketing Communication (IMC) on Brand Awareness
Student Details
4/9/2020

Research Design and Methodology
Research methodology is the part of a research study where the steps that will be taken by the
researcher for accomplishment of the study in productive manner will be taken, are recorded
(Malinowska & Tokarz, 2020). It mainly included research design, objectives, sample, data
collection and analysis method and ethical consideration. In current research above mentioned
parts of research methodology are discussed in the following lines:
Research Design: It is the design or layout of the complete study that the research will follow. It
is of many types, however in current study only two types of research signs that are empirical
and descriptive research designs will be used to accomplish the research (Mihart, 2012). The
empirical research design helps in identifying the results by using variables and in depth
analysis. On the other hand in descriptive research design the fact present in the environment are
represented in constructive and descriptive form.
Research Objective: In every research study it is important for researchers to establish research
aims and objectives (Lăzăroiu, 2015). By considering the review of literature of current research
the research objective of current research is “To identify the impact of self determination on
organizational market communications”. This objective can help researcher in researching about
the details in the right direction, with the use of right methods.
Sample Size: The whole population of employees working in Australia comes under the
universe of current research study, however in order to make study concrete and manageable a
sample of 60 employees will be drawn from the universe. It will be drawn with the help of
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stratified simple random sampling. In this the universe is divided into small strata and among
them one or more strata has been selected by the researcher.
Data Collection: In order to collect data of 60 employees of Australia, some collection method
has to be chosen by the researcher. Hence in order to do this the primary data collection method
will be used, in which the Google questionnaire will be framed and get them filled by selected
employees. The sample is of 60 employees hence the questionnaire will be filled from 100
employees so that blank or wrongly filled questionnaire can be avoided and results can be
presented without any errors or ignorance.
Data Analysis
The data will be collected with the help of Google questionnaire, which will be analysed by
using quantitative analysis methods. In this the inferential analysis will be done by applying
regression and correlations tests in SPSS and Excel software.
Ethical Measure: In current study every step and method will be conducted ethical manner
(McKinley, 2012). The questionnaire will get filled appropriately. The information of
respondents will be kept confidential and not shared with others or will not be used for any other
means expect this. The report will be completely plagiarism free and interactive in nature.
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Bibliography
Lăzăroiu, G., 2015. EMPLOYEE MOTIVATION AND JOB PERFORMANCE. Linguistic and
Philosophical Investigations, 9(14), pp.1-6.
Malinowska, D. & Tokarz, A., 2020. The moderating role of Self Determination Theory's
general causality orientations in the relationship between the job resources and work engagement
of outsourcing sector employees. Personality and Individual Differences, 153, p.109638.
McKinley, M., 2012. Ethical dilemmas in customer relationship management. In Ethics in
Marketing and Communications. London: Palgrave Macmillan. pp.51-67.
Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour:
Effects on consumer decision-making process. International Journal of Marketing Studies, 4(2),
p.121.
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