This report provides an in-depth analysis of L'Oreal Paris's integrated marketing communication (IMC) strategies, specifically focusing on the launch of their organic baby wipes. The report begins with an introduction to L'Oreal Paris and its product lines, highlighting its global presence and commitment to innovation. It then delves into the concept of marketing communication channels, exploring how L'Oreal Paris utilizes personal selling, social media, and advertising to achieve its communication objectives. These objectives include portraying a positive brand image, spreading awareness, increasing profitability, and targeting new customers, particularly mothers. The report justifies the chosen marketing channels, emphasizing the effectiveness of advertising, direct marketing, events, and sales promotions. A detailed communication plan is presented, outlining both traditional and non-traditional channels. Finally, the report evaluates the effectiveness of the communication strategy, considering channel choices and creative content, and concludes with a summary of key findings and recommendations for future marketing efforts.