Analysis of Advertisement Management Strategies for Noodles Campaign

This report provides a comprehensive analysis of an advertisement campaign for noodles, focusing on integrated marketing communication (IMC) as a core strategy. It begins with an executive summary and an introduction to IMC, highlighting its importance in modern marketing. The report then details the product background, target audience (children under 12), and objectives of the campaign, including creating brand awareness and influencing consumer purchase intentions. Creative strategies, such as utilizing digital channels, are discussed, followed by a media plan that includes personal selling and advertising. The report also evaluates the campaign's success, considering ethical issues like misleading advertisements. It concludes by emphasizing the importance of promotional tools and understanding marketing aspects to attract customers and enhance product sales. The report references various academic sources to support its findings and recommendations.

Running Head: Advertisement Management
Advertisement Management
Noodles

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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................1
Background of Product....................................................................................................................2
Target Audience...............................................................................................................................2
Integrated Marketing communication Objectives...........................................................................3
Creative Strategies...........................................................................................................................5
Media Plan.......................................................................................................................................5
Advertisement Campaign Evaluation and Impact of Ethical Issues................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

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Executive Summary
Today, it can be seen that a large number of firms spend a large part of their investment in the
promotion of their food and service. This paper defines the main motives of the advertisement
campaign behind using the promotional mix or integrated marketing communication as
promotional tools. Furthermore, noodles are taken as a product in the presented paper. Apart of
this, elements of the promotional plan or alternative media of advertisement campaign also
defined. All these tools are especially utilized to define their roles in the success of advertisement
campaign of noodles.
Introduction
Integrated marketing communication is an approach utilized by different firms to coordinate and
brand their marketing efforts across multiple communication channels (Percy, 2014). Use of
integrated marketing communication is increased due to the change of focus from mass
advertising to niche marketing. Apart of this, it is also considered as a strong marketing tool
which ultimately proves helpful in accomplishing the objectives of the marketing campaign. In
this paper, we will discuss the marketing campaign of Noodles. The marketing campaign of
Noodles focuses on identifying the target audience to which the product can serve in an effective
manner. Communication plays an important role in making successful the marketing campaign
of Noodles (Thorson, 2013). All this is because communication is considered as an essential part
of an organization to promote their brands to end-users as well as potential customers. Promotion
in broad context enhances brand awareness and also increases the potential sale of the product.

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Background of Product
The chosen product for the advertising campaign is noodles which are largely demanded by
children as well as the youngsters. It is a staple food in different cultures which developed by
utilizing unleavened dough (Shin, 2013). The dough is extruded, rolled or stretched to cut it into
different shapes. It is available in different varieties among the countries. It is considered the first
priority of every youngster and children. It is because noodles give them huge satisfaction. Now,
it is being utilized widely in different family occasions. It has become the most popular food
types and flavors in the world. It is available in different flavors which satisfy the different
requirements of individuals. It also works as a core ingredient in some other dishes. Generally,
noodles are cooked in boiling water. But sometimes, it also cooked with the help of cooking oil
or salt added (Nagayama, 2015). They can be refrigerated for a short time span period. Thus, it
can be said that noodles have the number one food product preferred by more and more
consumers especially children.
Target Audience
Target the potential customers is considered the first priority of every organization. It is a core
step of promotion. In this campaign of advertisement, the target audience for noodles is children
who are under the age of 12. Noodles satisfy the demand and requirements of children by
providing them a yummy taste. Promotion of the Noodles is done for enhancing the number of
children who interested in purchasing the product (Gilbert, 2013). It proves an efficient tool in
generating profit. For attracting a large number of children, it presented with different flavors,
and they can purchase as per their own taste and preferences. All this makes the noodles, and it's
different dishes attractive and will able to attract a large number of children.

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Integrated Marketing communication Objectives
Integrated marketing communication comes with significant features which help organizations in
accomplishing its long-term as well as short-term objectives. The plan behind integrated
marketing communication has following objectives:
Creating Brand Awareness
The major objective behind utilizing the integrated marketing communication is raising
awareness of the brand. It proves very helpful in creating the brand image of noodles in its
existing market. It is essential for an organization to create brand image prior to selling its
products and services (Nour, 2014). The main motive behind using the international marketing
communication in the marketing campaign of noodle is to create brand awareness in the target
market as we have determined earlier.
Noodles Promotion
With the help of international marketing communication, noodles can easily promote in its target
market. This will be done through using attractive advertisement campaigns and media sources.
Affecting Customer Attitude and Interest
As the brand image of noodles created in the market, it is easy to persuade target customers to
buy it. Persuasion may contain creation of a favorable brand attitude or interest of target
customers. The general attitude of target customer measure by looking the improvement in
marketing campaign performance.
Creating the image of Noodles

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The main objective of the marketing campaign is to develop the image of noodles in the eyes of
children so that they, again and again, like to eat noodles of the same brand (Wilson, 2013). By
doing this, brand loyalty can successfully create in the target market.
Influencing the Purchase Intention of Consumer
The main and important objective behind using international marketing communication is to
influence the purchase intention of the consumer. This will significantly perform through
establishing a brand image.
On the other hand, international marketing communication significantly utilized in the elements
of the promotional mix. Promotional mix is considered as a blend of promotional variables
selected by marketers to help an organization in achieving its predetermined goals. The below
mentioned are the use of international marketing communication in promotional mix elements:
Advertising
International marketing communication can successfully utilize while making advertisement of
noodles. With the help of IMC, features, and taste differentiation of noodles can successfully
communicate to the target audience.
Publicity
With the help of IMC, high promotion of noodles can be done among the target audience. All
this is possible due to the utilization of mass communication technology. It plays an efficient role
in enhancing the brand awareness among public. IMC is performed by utilizing mass media.
Public Relations

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International Marketing communication is an effective tool which helpful in developing public
relations. Good public relations are helpful in managing constructive relations with suppliers,
middlemen, and customers. All this significantly affect the sale of noodles in its target market.
Sales Promotion
IMC proves an effective medium of promoting sales of noodles (Sagala, 2014). With the help of
IMC, the target audience is attracted through offering routine or non-routine incentives.
Creative Strategies
Effective and creative strategies can change the marketing campaign of an organization in its
success measures. Creative advertisement strategies enable the organizations to deal with their
competitors effectively and secure a significant position in their target market. An advertising
campaign can create a marketing plan, implementation plan and efficient strategy to reach their
target audience in an efficient manner. The creative strategy that will provide success to an
advertising campaign is delivering efficient promotions through effective utilization of the right
mix of digital channels or marketing mix (Oladepo, 2013). By adopting such marketing strategy,
an advertising campaign can successfully reach to their potential target audience. All this is
because such type of strategies enforce the organizations to understand their market and potential
competitors in a significant manner.
Media Plan
Marketing communication in the international market requires effective management as well as
media sources. A wide range of alternative media is utilized in the marketing campaign of
noodles. The first and key media channel for the advertising campaign are personal selling. It is

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an efficient and effective media of international marketing (Kim, 2013). With the help of
personal selling in an advertising campaign, one can easily save its staffing costs and can directly
access to customers and satisfy them in a greater manner. Another important media channel of
the advertising campaign is an advertisement. It tries to anticipate the literacy level within a
particular nation. It is an effective media plan because of it is helpful in developing a significant
visual campaign which makes the advertisement attractive and interested. Thus, it can be said
that both media plan helpful in running the advertisement campaign successfully.
Advertisement Campaign Evaluation and Impact of Ethical Issues
The achievement of noodles advertisement campaign is measured on the basis of its goal
accomplishments. Furthermore, the success can evaluate by measuring the overall performance
of the advertising campaign. Evaluation of campaign activities gives us significant understanding
about the negative and positive aspects of it. Furthermore, it can be said that different types of
ethical issues such as a misleading advertisement, and fakeness affect the success of noodles
advertisement campaign in its desired market (Hough, 2016). Misleading advertisement and
fakeness affect the brand image and sale of noodles its target market. Apart of this, due to the
misleading advertisements, the organizations can significantly lose their position in their target
markets.
Conclusion
Knowledge about all promotional tools and ethical issues helps us in conducting the marketing
campaign in most effective manner. Furthermore, it can be said that significant understanding
about the different marketing aspects helpful in attracting a large number of potential customers

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which ultimately enhance the sale of the product in their target markets (Kelley, 2015). Apart of
this, it can also be said that integrated marketing communication has the capacity to change the
overall marketing outcomes for a product. On the other hand, it can also conclude that
communication is such tool with which everything impossible can transmit in possible.

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