Marketing Communication Strategy: Island Beach Resort Analysis

This report examines the integrated marketing communication (IMC) plan for Island Beach Resort, focusing on communication objectives, justifications, and strategic implementation. It explores various marketing communication channels, including email and social media marketing, and emphasizes the importance of a customer-centric approach. The report analyzes the resort's current marketing practices, identifies areas for improvement, and suggests strategies to enhance brand awareness, customer relationships, and overall business performance. It highlights the significance of an effective IMC plan in achieving business goals within the competitive hospitality sector, referencing relevant academic sources to support its findings and recommendations. The report concludes that a well-defined IMC strategy is crucial for success in the hospitality industry.

Integrated Hospitality
Marketing Communications

INTRODUCTION
Integrated marketing communication channel refers to the strategic and
tactical consumer-centric business process which is used by
marketing manager of any kind of business firm and organization in
order to obtain database and clear vision through the customers. In
addition to this, communication and marketing for hospitality
industry is a difficult field of study that have high demand on
hospitality marketing areas. Within the competitive scenario there is
large number of organizations and industries are dealing with
several kinds of services in order to satisfy needs and wants of
consumers.

P2 COMMUNICATION OBJECTIVES
In order to design or opt different kinds of communication channels
always used by firms in order to meet overall needs and wants of
people at marketplace. In regards with, Island Beach Resort they
always needs to identify their business objectives by using IMC so
that they can concentrates on their best future plan. There are
several kinds of business objective used by respective resorts, those
are mentioned in beneath:
The main objective of this communication plan needs to develop in
order to make better target audience of respective resort so that they
can exist at marketplace and achieve targeted goals or objectives.

With the help of another objective they are able to accomplish overall needs and
demand of customers through giving them huge facilities to their customers so that
they can easily make their holidays best and achieve competitive advantages in a
perfect manner.
Along with this, the effective presence of respective resort use social platform in order
to attract large number of effective tools and objectives that influence customers
and improve their experience in a better way.
According to the above mentioned objectives this can be said that if respective
firm or resort is able to use e-commerce and online websites in a frequent manner
so that they can achieve their targeted goals through making its online customers in
order to perceives accurate needs and wants of their customers so that they can
provide best services accordingly.

P3 JUSTIFICATIONS
Communication channels always used by firms in order to select best firm’s objectives so
that they can make their desire better and achieve targeted goals. There are different
types of objectives and chosen strategies used by Island Beach Resort; those are
going to be discussed below:
There are large number of sports, events, parties and so many several kinds of activities
offered by Island Beach Resort, they are using large number of online services for
their customers so that they can accomplish their customers base along with able to
adopt large number of strategies and tactics so that they can spread brand awareness
towards customers and achieve huge profitable goals. Thus, they can attract ample
number of people and provide best services.
In order to define present situation of respective resort, they are not properly using online
and social medial platform as they has their own online websites so that every
customers can easily find out their overall online system and create effective brand
awareness within its customer’s mind. With the help of this they can make better
chain of their potential customers and achieve targeted goals and objectives.

With the help of this respective resort is able to maintain better relationship between
firm and employees so that they can make best possible outcomes and increase
customer’s loyalty in a proper manner. This technique helps in future to develop
best desired outcomes and make their every service effective for future. Thus, it
makes better ways to offer great services to every customer that always increases
their entire sales and revenue in a perfect manner.
From the above mentioned information it can be analysed that justification is most
crucial part of every firm in order to make their strategies better so that they can
achieve targeted goals in a proper way. Apart from this there are different types of
necessary aspects used by resort so that the can make better marketing
communications channel and make their decision process better. Furthermore, it
helps firm to utilisation of ample number of resources so that they can define
better methods to make their services effective and attractive.

P4 INTEGRATED MARKETING
COMMUNICATING PLAN
Integrated marketing plan plays important role within the firm as well as hospitality
sector to run business smoothly. In context of Island Beach Resort, this is very
important to make better plan for business so that they can execute on several ways of
strategies and tactics to achieve targeted goals and objectives. Therefore, initiation of
firm is play important role through developing best planning tools. Moreover, this
type of process consist different types of steps those are following under:
Identify the marketing communication channel:
According to this ways of channel firm is able to use accurate information towards
transferring appropriate knowledge and skills to make their goods and services within
the Resort in a well manner. Further it helps firm to measure its entire channels of
marketing properly. Some of the channels are going to be discussed below:
E-mail marketing: With the help of using this marketing channel respective Resort is
able to transfer their accurate information through using better information from right
customers so that they can make their goals effectives. With the help of this fastest
way frim can deliver their communicating process via message and target potential
customers.

Social marketing: It can be expensive but it is considered as most effective tool
that mainly formed to develop better relations between customers and firms.
Thus, it helps firm to develop best targeted goals and achieve target
properly.
Developing marketing communication plan: According to this next plan or
step respective resort is able to identify their business plan in a perfect way
and able to achieve desired goals along with needs and wants at
marketplace.
Content marketing: This is one of the best marketing communication
channels which are used by firms in order to share their accurate
information in a proper way. With the help of this respective Resort is able
to make their services better and make their business attractive.

Implement marketing communication plan: This is considered as
most essential type of integrated marketing communication channel
by which respective firm or resort is able to develop large number
of strategies along with tactics so that they can meet all over needs
and wants of consumers within competitive scenario. Furthermore,
it helps business firm to analyse their several issues while
performing their all over work in a perfect manner.
Underpinning the customer decision making: In order to target
customers it is essential for every business to accomplish overall
needs and wants of people so that they can make better decision
towards business and increase their business sales and revenue in a
proper way.

CONCLUSION
According to the above specified assignment it has been concluded that
marketing channels plays crucial role within every working industry
of business in order to achieve specific goals and target in a perfect
manner. Moreover, there are several kinds of communications
channels has been used by firm in order to implements on IMC on
their working functions so that they can directly concentrates on
their business measures and evaluate entire strategies which is used
by them. On the other hand, conducting proper research and
executing on several objectives term influence decision making
process of firm in a positive manner.

REFERENCES
Books & Journal:
Patti, 2017. Improving integrated marketing communications practices: A comparison of
objectives and results.Journal of marketing communications,23(4), pp.351-370.
Porcu, 2019. Analyzing the influence of firm-wide integrated marketing communication
on market performance in the hospitality industry.International Journal of Hospitality
Management,80, pp.13-24.
Padilla, 2016, June. CIALCO: Alternative marketing channels. InInternational
Conference on Practical Applications of Agents and Multi-Agent Systems(pp. 313-
321). Springer, Cham.
Shih, 2019, July. The Diversified Insurance Marketing Channels Driven Development of
Consumer Behaviour. In proceedings of the 2019 10th International Conference on
E-business, Management and Economics(pp. 253-258).