Boost Juice: Integrated Marketing Communication Goals Report

This report analyzes Boost Juice's Integrated Marketing Communication (IMC) strategies, focusing on enhancing brand awareness and customer experience. It explores how the company aims to combat competitive forces through promotional activities and integrated marketing efforts. The report highlights the importance of a consistent brand message across various channels, including sales, advertising, public relations, and social media. It also discusses the benefits of IMC, such as improved cost competitiveness and addressing the fragmentation of modern marketing. The report references key sources, including a textbook on integrated advertising and a journal article on online consumer behavior, providing a comprehensive overview of the subject matter. The goal is to provide a seamless customer experience and drive repeated purchases.

IMC on Boost juice Communication Goals
Marketing Communications
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Integrated marketing communication goal for Boost juice Company is to increase brand
awareness for generating a seamless customer experience. The primary approach towards this
form of brand communication is to create awareness and core competence such as to combat new
competitive forces within the industry for providing more promotional activities (Clow, 2007).
Strategies for IMC are integrated to strive towards the goal for the Company such that customers
can be made aware regarding brand’s core message. Customers’ needs to make repeated
purchase from the brand generating greater sales. Customer in this case will be provided with
similar tone of the brand’s marketing communication that will enhance and unite various efforts
of the company as sales, advertisements, public relations, promotions, personal selling, public
relations, online communications, social media and so on. It creates an impact amongst various
synergies of marketing elements. It impacts cost competitiveness for mass media for
fragmentation of modern marketing (Darley, 2010).
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Reference Lists
Clow, K. 2007. Integrated Advertising, Promotion and Marketing Communications, 4/e. Pearson
Education India.
Darley, W. B. 2010. Toward an integrated framework for online consumer behavior and decision
making process: A review. Psychology & marketing, 27(2), 94-116.
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