AMN405: Integrated Marketing Communication Decisions and Issues Report

This report provides a comprehensive analysis of integrated marketing communication (IMC) decisions and issues, focusing on five key areas: setting objectives, the role of IMC tools, message strategy, media strategy, and measuring IMC effectiveness. The analysis is based on an article from the Australian Financial Review, which discusses property market performance and the importance of IMC in driving financial results. The report examines adherence to and deviations from IMC concepts, and it explores the implications of the chosen leadership style for the brand, industry, and IMC strategies. By evaluating the article through an IMC lens, the report highlights the strategic significance of setting objectives and implementing effective communication strategies to enhance brand image and mitigate market fluctuations. The report emphasizes the importance of integrated marketing for distinctive campaign effectiveness and the creation of opportunities for future leaders.

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note

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Table of Contents
1. Introduction............................................................................................................................2
2. IMC topic/issue......................................................................................................................2
3. Analytical observation...........................................................................................................2
3.1 Adherence to or deviation from IMC concepts................................................................2
3.2 Implication for the brand, industry and IMC....................................................................3
4. Conclusion..............................................................................................................................3
Bibliography...............................................................................................................................4

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1. Introduction
The decision area that is undertaken in the article of Aaron Patirck is based on the
property sceptic that was unbowed due to the market upturn (Afr.com, 2019). The article had
been derived from Australian Financial Review and investigation is made into integrated
marketing communication capability that is capable of driving the financial performance of a
market-based performance. The result of the article provides a significant direct effect on the
negativism that has made the author a strong opponent so that property of the markets can be
undertaken. The key role of integrated marketing communication is highlighted for
distinctive campaign effectiveness.
2. IMC topic/issue
The article collected is on the Australian market is mainly based on the
implementation of financial reality as well as on the market performance of the Australian
companies. The decision area that is required to be undertaken in this case includes the
setting of objectives, which can help to provide support for the development of the market
(Afr.com, 2019). In this regard, it can be said that setting up of objectives based on the
unbowed market operation can be taken into consideration.
3. Analytical observation
3.1 Adherence to or deviation from IMC concepts
The article chosen provides an adherence to the integrated marketing communication
and work towards developing a property to reduce any market upturn in Australia. The
strategic objectives are made based on the capabilities of the market that can help in building
distinctive integrated marketing communication system so that it can be used for developing

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effective campaign for the unbowed market. Hence, no such deviation exists in the
implementation of the integrated marketing communication concepts.
3.2 Implication for the brand, industry and IMC
The implication of the leadership portrayed by the author can be considered as a
creation of opportunities for future leaders to improve its performance. The driving force
behind the financial performance of the market can be considered as a potential future trend
that organisations and brands can select for continuing with maintaining the superiority of the
market.
4. Conclusion
Thus, based on the analysis it can be said that setting objectives based on integrated
marketing communication can be considered as an effective way by which the Australian
industry can develop its brand image. At the same time, it can be said that for mitigating the
market upturn integrated marketing communication can be considered as one of the strategic
objectives that are required for its development.

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Bibliography
Afr.com. (2019). Retrieved 6 September 2019, from
https://www.afr.com/property/residential/property-sceptic-unbowed-by-market-
upturn-20190903-p52nde
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability
and brand performance. Journal of Advertising, 44(1), 37-46.
Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing,
integrated marketing communications and consumer engagement: A research
agenda. Journal of Research in Interactive Marketing, 11(2), 185-197.