Travelodge's Integrated Marketing Communication Strategies Report

This report provides a comprehensive analysis of Travelodge's integrated marketing communication (IMC) strategies. It explores various aspects, including the definition and importance of IMC, its role in promoting products and services, and its impact on brand goodwill and revenue growth. The report examines the communication channels used by Travelodge, such as advertising, sales promotions, and digital media. It also delves into the methods employed for branding, including the use of unique symbols and brand image. Furthermore, the report discusses the alignment of communication and business objectives, stakeholder involvement, and the influence of consumer behavior on Travelodge's marketing efforts. It highlights the advantages of IMC and explores the factors that impact its effectiveness, such as channel choice and communication strategies. Overall, the report provides valuable insights into how Travelodge utilizes IMC to achieve its marketing goals and build customer loyalty.

Integrated Hospitality
Integrated marketing
communication

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Integrated marketing communication..............................................................................................4
Monitoring of plan...........................................................................................................................4
Integrated marketing communication and channels........................................................................5
Methods...........................................................................................................................................5
Communication and business objective...........................................................................................6
Objectives........................................................................................................................................7
Integrated marketing communication related to consumer behaviour............................................7
Advantages of integrated marketing communication......................................................................8
Strategies..........................................................................................................................................9
Factors impacting integrated marketing communication................................................................9
Channel choice...............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
As integrated marketing communication is an activity as this helps in promoting and influencing
the buying of products and services in the business as integrated marketing communication
involves various parts as this can help in the better growth and development of the business and
in an effective manner. As integrated marketing communication can also be done on the behalf
of the organisation. As integrated marketing communication is important in the business and this
helps in creating the revenue growth of the business and this can also help in setting the
organisational goal in an effective manner. As integrated marketing communication builds the
brand goodwill and can help in the decision making process. As this report is Travelodge and
this is an private organisation as this helps in operating the hospitality industry and this is
spreader in UK as this is also knowns the largest hotel brand in UK as this organisation is
founded in 1985 and its headquarter is located in UK. As this report is about various channels of
integrated marketing communication and this also involves various communication objectives
and this report also involves the approaches and the ability of using various communication
strategies for developing the creative content. The analysation of this report is described below.

TASK
Integrated marketing communication
As integrated marketing communication is known as the process and in this an organisation
attracts the customers for buying there products and services. As this involves various
factors like distributing, researching, selling and promoting of the products an services
of the organisation to the potential and loyal customer base(Park and Min 2020). As
integrated marketing communication is also use as the strategy and this can help the
Travelodge in the better growth and development of the Travelodge and this also helps
the Travelodge in developing goodwill and brand awareness of the Travelodge. As
integrated marketing communication is the important factor and hit part of the
Travelodge as increases the awareness of the organisation and there products and make
an loyal customer base by developing the trust. As this also helps in increasing the
revenue growth and revenue rate of the Travelodge for the better development and this
can also be achieved by developing campaigns. As integrated marketing communication
is a tool which is used to build the trust of the Travelodge and this also helps in building
the lead in the Travelodge and this can also help in increasing the revenue of the
Travelodge and leads in better expansion of the Travelodge at global level. Integrated
marketing communication tracks the metric of the Travelodge which can analyse the
progress and also optimise all the Travelodge strategy aligned effectively. As there are
various strategies which can be used by the organisation as this can help the Travelodge
in earning profit and building success rate of the Travelodge. As the main integrated
marketing communication objective in the Travelodge is to increase the awareness and
this can also help in targeting the effective and potential customer base of the
Travelodge and this also leads in increase the market share and market growth of the
Travelodge. As this increases the profit rate of the Travelodge and also increases the
sales of the Travelodge and provides customer loyalty by gaining an integrated
marketing communication objective of the Travelodge.

Monitoring of plan
As there are various internal and external stakeholders which helps the Travelodge in better
communication and this can also help the Travelodge in better performance and this can help
them in gaining better and competitive advantage in the Travelodge. As stakeholder is known as
the person and this person has the interest in the Travelodge for managing the Travelodge
operations and functional management(Bowen and Morosan 2018). As the internal stakeholders
are within the Travelodge and these are employees, channels members, media, government and
customers of the Travelodge. As external stakeholders are the local community, interest group
and financial community. As these group also has an control and this can also helps in
interpreting the information which is based on the Travelodge and this can also give reviews and
reaction of the Travelodge. AS there are various challenges and opportunities which is faced by
the Travelodge as by involving stakeholders in the organisation can impact in the Travelodge and
this can also impact in the quality of the operations and the products for managing things
effectively. This also helps in creating he potential and loyal customers of the Travelodge and
can deal to the Travelodge activities effectively.
Integrated marketing communication and channels
Communication is the important part of the Travelodge and this the integrates method which can
be used to communicate and this can lead better promotion of the Travelodge and this can also
increase the value of the Travelodge and can gain the Travelodge and can achieve the
Travelodge profit and goals in an effective form(Schwepker Jr and Dimitriou 2021). As
communication is the process which involves sender, encoding, transmission device, decoding,
receiver and lastly the feedback. As there are various ways of communication in the Travelodge
with the Advertising, sales promotions, events and sponsorship, digital media, personal sales,
public relations, direct response, point of sales and packaging. Integrated marketing
communication influence the Travelodge positively and this can also develop the market
performance and this can help the Travelodge in an effective form.

Methods
As brand name is important for the Travelodge and this can be the symbol, name, combination,
sign and term as this is the element which can help the Travelodge in identifying the elements an
this can also helps the Travelodge in distinguishing in the products and services of the
Travelodge as this can result helpful for the Travelodge foe differentiating and gaining an
competitive advantage in the Travelodge(Ann and Blum 2019). As Travelodge has the unique
symbol as this helps the Travelodge in many ways and this can help the Travelodge in gaining an
better advantage in the Travelodge and this can also give an growth and development of
Travelodge. As brand image of the Travelodge is important for maintaining the tangible elements
and this can make the Travelodge effective and can also develop and better goodwill of the
Travelodge by advertising and promoting things. As branding involves all the factors which
involves serving of the services and this also help in creating the logo and developing the
integrated marketing communication of the Travelodge. As there are intangible element of the
Travelodge and this involves the ideals of the Travelodge and the conduction and the beliefs. In
an Travelodge it is important to create an integrated marketing communication plan and this
helps in the better determination of the targeted market and can also helps in attaining the
mission of the Travelodge and can also provide the value and features of the Travelodge for
setting the visual assets and this helps in the effective branding and can help in gaining an better
advantage to the Travelodge(Li Yao and Chen 2021).
Communication and business objective
As Travelodge has the corporate strategy and this has its objectives which is essential for the
market and this can also give an external benefit to the Travelodge by developing an strategic
planning and the process which can help in fulfils the aim and vision of the Travelodge in an
effective manner for the effective maintains of the Travelodge as in the Travelodge it is
important to set an objective of the Travelodge and this can lead in gaining an competitive
advantage and the better opportunities of the business(Cerchione and Bansal 2020). As this
company mission is to serve the quality to the customers with exclusive offers and values as this
can help the Travelodge in gaining an competitive advantage in the Travelodge. As this helps in
setting the Travelodge an this helps the Travelodge in attaining the goals and objectives of the
Travelodge and this can also help the Travelodge by designing the portfolio of the Travelodge

and this can further help the Travelodge in gaining success and this can also done by planning
and organisation the market in a effective manner. As there are various corporate strategies
which can be used by Travelodge and this can help in achieving the organisational objective as
brand and broad integrated marketing communication can help the Travelodge for gaining the
better advantage and this can help the Travelodge in gaining better advantage. As Travelodge
can help in increasing, he sales of the Travelodge and this also leads in revenue growth of the
Travelodge and this can also help the Travelodge in gaining the advantage of the Travelodge and
this is also giving growth of the Travelodge(Shneikat and Alrawadieh 2019). As tis also give an
advantage to the Travelodge and this is also increasing the return on investment of the
Travelodge and this can give better profit of the Travelodge. As communication stream is
important for the Travelodge and this also builds awareness to the Travelodge and this also
increases the attitude level of Travelodge. As Travelodge can also impact in the corporate stream
and this also develops the preference, image and goodwill of the Travelodge.
Objectives
Corporate communication ahs various objectives as that is required to be fulfilled effectively as it
is important for the Travelodge foe develop the strategic forces and development of the
Travelodge and this can also frame all the potential and loyal customer base and this can also
form the interrelation in between the shareholders and this also helps the brand name is
competing the mission and aim of the Travelodge(Guzzo Abbott and Lee 2022).
Integrated marketing communication related to consumer behaviour
As for a Travelodge consumer behaviour is known as the process which is helps in the
Travelodge for setting the group and this can also process the Travelodge operation and this
involves the management in an group and this can also help in using the better experience to the
Travelodge and this also helps in fulfilling the needs and requirements of the Travelodge in an
effective manner(Darvishmoteval and Altinay 2022). As consumer behaviour is important in the
organisation as this helps in promoting the Travelodge and this can also help the Travelodge in
formulating it in an effective manner. As there are various external and internal factors in the
Travelodge which can impact in the Travelodge profit. As this involves the integrated marketing

communication stimuli and this involves the product, pricing, placing and promotional services
of the Travelodge and there are many other factors which can impact in the Travelodge as that
are various other factors which can impact the Travelodge operations as these factors are
economical, social, technological and the cultural factors. As this can also be impacted with the
changing trends and the innovative changes in the Travelodge as this involves the decision
making process and mind set of the buyers and this also involves the characteristics of the buyer.
As buyer response can impact the goodwill and the sales of the Travelodge as this involves the
buying preferences and the attitudes of the Travelodge and this can also impact in the purchasing
needs of the Travelodge as this involves the buyer requirements and needs which can build the
better transformation in the Travelodge(Motta and Sharma 2020). As this can also impact in the
branding and building of the relationships and the better engagements in the Travelodge as this
helps in making the Travelodge better and gain the knowledge of the Travelodge. As customer
attitude laws matters in the Travelodge and this involves the mental position has taken the better
influence the better feeling, process and the perception for the better management of the
Travelodge.
Advantages of integrated marketing communication
This also helps in the better decision making process and this can be done in five stages and this
involve the problem recognition as this can help the Travelodge for the better development. As
information search is an important part of the Travelodge as this can help the Travelodge in the
better difference and advantage of Travelodge(Li and Singal 2019). As this also builds the
evaluation of the Travelodge and this can also be said as an alternative in a Travelodge. As
purchases can help the Travelodge and this can help the Travelodge in the better growth and
expansion of the Travelodge. As this is done in various steps as this involves customers
requirements in the travel place and hotel and this can also help the Travelodge fir the better
competitive advantage in the Travelodge. As this results in the desired requirement and this can
also be influence by various factors and this can be also complex but can give better benefits to
the Travelodge. After this all the problem is researched in internal and external basis and this can
help in identifying the various factors which can impact the Travelodge and in the strategic
development of the Travelodge. After the collection of the information all the decisions are been
made and this can also impact in generating the brand awareness and the advertising process and

this can also give an benefit to the Travelodge and there products and services. As this decision
making process can help the Travelodge in gaining an competitive advantage in the Travelodge
by getting various advantage as this can also benefit the Travelodge and this can also impact in
the attributes of the Travelodge and this involves the pricing and styling of the service which is
being provided and this later can become the demand and the consideration by the customers(Qiu
Dooley and Xie 2020). As this is also an process which can help in completing the transaction and
this can also involve the functional and the operational departments which can also involve the
payment method and this can also result helpful in the Travelodge. As in the post purchasing
method is known as the power of supply and this can help in changing the behaviour and this
also gives an loyalty of the customers. As in the Travelodge this also has the terms of the
Travelodge as this refers the anxiety, regret and the doubt of the Travelodge and this can impact
the Travelodge growth and profit level of the Travelodge.
Strategies
As there are communication strategies which is used for attaining the success and profit in the
Travelodge and this can also be used by the integrated marketing communication channels and
the social media platforms as these are the ways which can be done by effective integrated
marketing communication and these advertising can be succeed in many forms as this involves
all the advertising factors which involves electronic factors and the website for the better
management and the sales promotion as this is also an medium which can help in the strategic
management and this can help in the Travelodge and this can also benefit in the Travelodge for
the better management and for spreading it at a global level(Menicucci 2018). As this also
involves the personal selling and the ownership for the Travelodge. As social media is an
effective platform for the advertisement as this can also be done by influencer integrated
marketing communication and with the better offers and prices of the Travelodge.
Factors impacting integrated marketing communication
As in a Travelodge it is important to analyse the external and internal factors that can impact and
influence the Travelodge operations as these factors can also change the decision making process
and the strategic management of the Travelodge. As this can also help in the better management

of the Travelodge and this can also help the Travelodge in gaining revenue growth of the
Travelodge and this can also help in the effective management. AS this can also benefit the
Travelodge in there operations and this also impact in the change management of the Travelodge
and this develops the better image and the goodwill of the Travelodge and this can also impact in
the Travelodge. As this is important in the Travelodge to form budgeting as this can help the
Travelodge for maintaining the profit and loss of the Travelodge and the revenue of the
Travelodge and this can help the Travelodge in reducing there cost and increasing the profit level
of the Travelodge. As sales is also impacted in the Travelodge and this can help in developing
the integrated marketing communication plan of the Travelodge in an effective manner(Jang Kim
and Lee 2022). As integrated marketing communication budget is required to be according to the
revenue growth of the Travelodge as this can build the Travelodge and there goodwill in an
effective manner and this can be done by creating the value of the customers and this can also
impact in the cost management of the Travelodge and this can be managed by he latest
technology and can also be done by different types of integrated marketing communication
which will cost less to the Travelodge. As these are the factors which is important in the
Travelodge and this can laos develop the better change management of the Travelodge. As this is
done in the form of virtual and online. As there are various factors which can influence the
budgeting of the Travelodge as with the covid and content creation.
Channel choice
As there are various public relations and this also impact in the Travelodge and this can impact
in the external and internal stakeholders of the Travelodge and this also builds the goodwill and
brand image of the Travelodge(Hassi 2019). As this also impact in the social responsibility which
an impact in the better image development of the Travelodge. As there are various tools which
can impact in the Travelodge and in there advertising practices as this involves special events,
news, buzz integrated marketing communication and social networking as these are the
important factors which can help the Travelodge in developing the better brand awareness in the
Travelodge. As each factors in the Travelodge is considered important as this can impact in the
Travelodge and there activities for the better management and the better growth of the
Travelodge at global level. As this can also help in increasing the revenue of the Travelodge and
can impact in the positive support to the Travelodge. As there are various factors which is

required to have an better advantage to the Travelodge and this can also lead in higher profit and
success in the Travelodge(Hussien and La Lopa 2018).

CONCLUSION
As this report has concluded that in an hospitality industry it is important in the Travelodge and
this can help in the Travelodge for the better management. As this report has also concluded that
in an Travelodge integrated marketing communication is an important part of a Travelodge and
this can build the brand awareness to the Travelodge and this also leads in an better consumer
engagement. As this report ahs also concluded that Travelodge and there activities and
operations are impacted by budgeting as this is important in the Travelodge to analyse all the
factors as Travelodge is suggested to develop the batter engagement in the social media
platforms for the better and effective results.