Analysis of Integrated Marketing Communication for Island Beach Resort

This report provides an in-depth analysis of Integrated Marketing Communication (IMC) strategies for the Island Beach Resort. It begins by defining IMC and its objectives, emphasizing the importance of consistent messaging across various marketing channels, including online and offline platforms. The report outlines the business objectives of the resort, such as targeting the audience, fulfilling consumer needs, and enhancing online presence through e-commerce and social media. It then justifies the selection of various communication channels, including online services, social media, and employee relationships, to achieve these objectives and foster customer loyalty. The report further details the components of an integrated marketing communication plan, including identifying marketing channels, email marketing, social marketing, content marketing and implementation of these plans. The report concludes by highlighting the crucial role of IMC in enhancing profitability and achieving business goals within the hospitality sector, referencing supporting academic sources.

Integrated Hospitality Marketing
Communications

Integrated Marketing Communication is defined as an application of
consistent and message across both non-traditional and traditional marketing
channel. With the assistance of diverse range of promotional method it
further ensures that all the form of messages and communication are linked
together in a careful manner. In simple terms Integrated Marketing
Communication is defined as an integration of marketing tools like public
relation, advertising, direct marketing, online marketing, sales promotion
and public relation.
INTRODUCTION

As to design and undertake different form of communication channel
organisation is required to undertake strategies and plans in relation to Island
resort company is required to evaluate business objectives that are being using
by IMC in order to formulate best future plan. Mentioned below there is
different form of business objectives undertaken by organisation
 Main objective of communication plan is to target audience to further
influence their interest towards company services and facilities to enhance
organisational profitability.
P2 Communication objectives

 By taking assistance of another object entity can fulfill consumer needs and
demands by offering attractive services in order to make their holiday best and
memorable.
 In addition to this efficient presence of respective resort in online platform
allows them to attract large base of consumers in this efficient objectives and
tool enhance consumer experience in significance manner.
 According to the above mentioned objective this has been evaluated that by
taking use of online website and E-Commerce channel company can accomplish
their goals effective manner and it further facilitate them to enhance consumer
experience by providing them different facilities in attractive manner.

Different type of communication channels is being undertaken by firm as to select
organisational objectives in order to accomplish entity goals. In this diverse range of
objectives and strategies implemented by Island Beach Resort is been defined below:
 There is different type of parties; sports and events activities are being offered by
respective Resorts to their customers. In this entity undertake use of online services to
influence consumer attention towards company offerings to spread awareness. These
tactics and strategy allow company to spread awareness in order to generate huge
profitability.
 According to present situation it has been evaluated that entity is not undertaking proper
use of social media platform on online channels, as company is having their own online
website in this with the proper utilization of the system company can influence maximum
number of consumers through which they can enhance their profitability at great extent.
P3 justifications

 With the help of this respective resort is able to maintain better relationship between
firm and employees so that they can make best possible outcomes and increase
customer’s loyalty in a proper manner. This technique helps in future to develop best
desired outcomes and make their every service effective for future.
 From the above mentioned information it can be analysed that justification is
most crucial part of every firm in order to make their strategies better so that they can
achieve targeted goals in a proper way. Apart from this there are different types of
necessary aspects used by resort so that the can make better marketing communications
channel and make their decision process better.

Integrated Marketing plan play key essential role for an organisation through which they can
enhance their profitability and conduct their business operations in a manner. In relation with
Island Beach Resort it is essential for them to formulate plans in order to execute their plan and
processes in effective manner to accomplish their goals. There are different types of steps that are
required to be undertaken by organisation in the process of formative Integrated Marketing plan.
 Identify the marketing communication channel: This organisation is required to evaluate
effective has to undertake use of effective information as to develop product and services
according to the current prevailing in marketplace. With the help of this respective resort can
market the product and services with use of efficient channels.
 E-mail marketing: This channel will assist resort to provide accurate and necessary information
to consumers and inform them about new facilities and services offering by resort. With the help
of this they can strength and their communication process and can target number of consumers.



P4 Integrated marketing communicating plan

Social marketing:
It is one of the most effective marketing tool through which organisation can influence
attraction of consumers towards organisational can further formulate effective relationship
between them.
Developing marketing communication plan:
In context with this respective resort is required to undertake plan as to evaluate activities and
functions that are required to be accomplished by them in order to fulfil consumer demands in
effective manner.
Content marketing:
This form of marketing communication is also one of the significance channel through which
it entity can share necessary and information in accurate manner. This channel allows
company to provide adequate information to customers in context with their product and
services.

Implement marketing communication plan:
It is one of the efficient forms of Integrated Marketing channel in which
respective resort can effectively undertake number of tactics and strategies to
fulfil desirable goals unsatisfied consumer need and want. It further allows
them to gain more competitive edge in market segment.
Underpinning the customer decision making:
As to target certain group of consumer’s organisation is required to analyse
their actual needs and demands and undertake effective decision to fulfil
them as to enhance sales and revenue organisation.

 According to the above mentioned reported has been concluded that
Integrated Marketing channel crucial role for an organisation, in this
organisation can effectively perform their marketing functions in
integrated manner. It further allow organisation to ensure more
profitability and growth in respective industrial sector and further facility
them towards accomplishing their objectives in a well defined manner.
CONCLUSION

 Witoowinit, W. and Intuluck, W., 2020. The Effect of Integrated Marketing Communication on the
Buying Decision of Halal Products View of Different Generation Customers in Bangkok. Dusit
Thani College Journal. 14(1). pp.349-363.
 Zwerin, A., Clarke, T.B. and Clarke III, I., 2020. Traditional and Emerging Integrated Marketing
Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of
Promotion Management. 26(2). pp.163-185.
 Adeola, O., Hinson, R.E. and Evans, O., 2020. Social media in marketing communications: A
synthesis of successful strategies for the digital generation. In Digital Transformation in Business
and Society (pp. 61-81). Palgrave Macmillan, Cham.
 Chad, P., 2020. Equitable work-integrated-learning: Using practical simulations in university
marketing subjects. Australasian Marketing Journal (AMJ).
REFERENCES