This report presents a comprehensive integrated marketing plan for Roxy, a global lifestyle brand. It begins with an introduction and outlines Roxy's brand proposition, emphasizing its unique identity and target audience. The report then details key performance indicators (KPIs), success measures, and analytics, focusing on digital platforms like websites, Facebook, and Twitter. It explores micro and macro conversions, including process milestones and secondary actions, and analyzes customer personas. Furthermore, the plan addresses unified presence, content and conversion strategies, and ongoing monitoring of the brand's digital and social media presence. The report emphasizes the importance of web 2.0 marketing, influencer marketing, and customer engagement to achieve the brand's goals of increased traffic, revenue, and brand awareness.
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