HND Travel Tourism: Thomas Cook Integrated Campaign Report

This report examines an integrated promotional campaign for Thomas Cook, focusing on their summer 2018 holiday offerings in Morocco and Egypt. The campaign leverages social media to reach a broad audience, utilizing channels like internet, TV, and platforms like YouTube and email to promote their services. The report emphasizes the impact of social media on attracting customers and enhancing sales, concluding that promotional campaigns, particularly through social media, are crucial for increasing customer base and improving business profitability. Desklib provides access to similar solved assignments and study resources for students.

TRAVEL TOURISM AND MANAGEMENT
Integrated promotional campaign for Thomas Cook
INTRODUCTION
Promotional campaign is one of the
effective way that provide growth
and development opportunity to the
business. There are different ways
that are available to company to
make promotion of their product
and services. Thomas Cook
considers different ways of
promotion of their activities.
PROMOTIONAL CAMPAIGN
Social Media-
It is the effective source to provide useful
information to large number of people. Now a day,
people are highly motivated through this channel. It
is effective to provide information related to product
and services of Thomas Cook to people at a time
because visitors are attracted toward it in high
manner. This is effectual source to attract large
number of customers toward the product and services
of the organisation. In this way, audio and video
mean can be used by Thomas Cook because it has
impact over the people. In this, promotion through
internet, TV and through social media sites can be
considered by the company. These are most attractive
and effective way to enhance the sales of the
company. The advertisement through e-mail, you
tube and other platform can also be used.
IMPACT OF SOCIAL MEDIA
Promotion through social media is very
effective. It has vast impact over the
performance of the organisation and resulted
in increase in number of visitors toward the
company. In present time, people are highly
attracted toward social sites and promotion
through internet is one of the effective way to
enhance the market area of the company.
SUMMER 2018 HOLIDAYS
Thomas is providing their services for summer
2018 holidays in two destinations i.e. Morocco
and Egypt. These destinations are effective that
attract large number of visitors toward it. This is
important for Thomas Cook to provide their
services in better way so that large number of
people are attracted to this destination.
CONCLUSION
Promotional campaign is one of the important
factor that help to enhance the area of the
company. Social media is the effective channel
that can be adopted by this company for making
promotion of their product and services. It helps
to enhance number of customers of the company
as well as increase the profitability of the
business.