Planning Integrated Promotional Campaign for Travel Tourism

This report outlines a plan for an integrated promotional campaign for the travel and tourism sector, specifically in the context of Thomas Cook. It emphasizes the importance of multichannel communication to attract a large number of visitors and expand business globally. The report highlights the need for managers to conduct thorough market research to understand the needs and requirements of tourists, drawing from historical context of early tourism. It discusses the role of promotional tools and techniques in conveying information to potential visitors, stressing the advantages of integrated promotional campaigns, such as increased revenue and competitive advantage. The plan considers specialized media services and the use of the internet as crucial components of a successful promotional strategy.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter
system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited
pyramids and thus developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food
and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu
and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
4.2 Plan and justify integrated promotional campaign for travel and tourism
SUMMER HOLIDAYS 2018
Integrated promotional campaign is suitable
for Thomas Cook which will help them to
attract large number of visitors. Integrated
promotional campaign requires the multi-
channel source of communication to target the
visitors. Through the promotional campaign
the company is also expanding their business
in ll over the world. It is the responsibility of
managers to use proper tools and techniques
to make appropriate strategies so that they can
target the customers. Thomas Cook have to
conduct the proper market research through
which they can find out the needs and
requirements of visitors.
While making the plan of Morocco and Egypt then it the responsibility of the managers to properly find out those visitors who are interest in these kinds of
places. After the information from many visitors, employees then they have to use proper channel of communication to convey the message to them. The
manager using the promotional tools and techniques in which they can make the plans and make the proper strategies to attract the large number of
customers. The manager has to considered the importance of integrated promotional campaign such as they have to use highly specialized media services,
use of internet should also be included. There are number of advantage in promotional campaign like; increase the large number of revenues to meet out
with expenses, company can get the competitive advantage as well also.