University Report: Integrated Professional Skills in the Digital Age

This report provides a comprehensive analysis of integrated professional skills in the digital age, examining the multifaceted impacts of the internet on both businesses and society. It delves into the positive aspects, such as enhanced marketing and accessibility, while also addressing the negative consequences, including increased competition and reputational risks. The report further explores the various threats faced by organizations and individuals when using the internet, including security and privacy concerns, hacking, and viruses, and suggests effective corrective measures. Additionally, it offers a comparative analysis of two communication providers, British Telecom and Vodafone, evaluating their features, applications, and suitability for businesses. The report concludes by synthesizing the key findings and emphasizing the critical importance of adapting professional skills to thrive in an increasingly digital world.

Integrated Professional
Skills in the Digital
Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Comparison between businesses and society regarding the use of internet and its positive and
negative impact...........................................................................................................................1
Various threats faced by the organisations and society while using internet and corrective
measures that must be taken in the applications.........................................................................3
Comparison of two communication providers and their features, applications and their
suitability for businesses.............................................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES ..................................................................................................................................8

INTRODUCTION
Professional skills are value-added skills and are necessary for the career. There are
various skills which are considered as professional skills such as leadership, conflict resolution,
project management etc. Technology is very common in regular life and also becoming
necessary in our work culture (Raney and et. al., 2017). Everyday new technologies are
developed in regard of gaining the attention of people. Digital transformation happens at every
place but how to harness the data is somehow critical for the organisations to understand. Digital
skills are part of eternal skills which includes how to ensure one's well-being in the digital world
and to develop a fresh mindset for digital world. Modern generation is reliance on technology
and has changed the way of engaging with information. This report consist various internet
activities which positively and negatively impact the businesses and society. It also includes the
threats faced by organisations and society both while using the internet and also took the
corrective measures for security or services. It compares the two different unified
communications providers and also contrast their features and suitability for business.
MAIN BODY
Comparison between businesses and society regarding the use of internet and its positive and
negative impact
Use of Internet in Businesses
Internet is universal network which delivers wide variety of information to facilitates
organisations. It is impossible to carry out business without internet as it is the basic tool and
innovation and technology is a part of internet which is essential to carry out businesses (Persky
and McLaughlin, 2017). There are various impacts of internet on business operations which
influences both positively and negatively:
Positive Impact Makes easy marketing of products: It becomes easy for businesses to market and
promote their products and services easily. With internet, businesses are growing at their
local market or even across the world. It gives enormous ideas to advertise their product
and helps in boosting the business operations and interactions (Effects of the Internet on
Society, 2019). For instance, an organisation can make its own website and organise it
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with various sections like feedback, reviews, comments etc. by which people will get to
know about the services of offerings. Accessible: Internet fills the space between the customers and businesses. Arrival of
internet makes the easy access of products for customers either in local area or across the
territory (Raju, 2018). Here, communication is the key who bridges the gap between
customers and businesses by their openness and transparency. Accessibility makes easy
to expand their businesses and services by satisfying the customers needs which is
profitable for company.
Negative Impact Increased unnecessary competition: It becomes threat for businesses as high competition
forces businesses which cannot be handle by local or small businesses. This competition
can be seen in online market as it becomes very difficult to figure out one seller. As the
operation cost of online market is comparatively low while selling products on manual
market.
 Destruction of reputation: Various online market provide liberty to its customers to give
reviews and feedback of their satisfaction level through ratings or comments (Instefjord
and Munthe, 2017). This factor is valuable for customers but not for businesses as it can
destroy their image in the market by which the ranking of seller gets down and also
discourage many people from trying out product.
Use of Internet in Society
Internet is the global network which inter-link networks and provide wireless
communication (Van Laar and et. al., 2017). It develops more powerful society and meet the
desires of people unethically. Internet is an important element which makes people live in
society more conveniently. Although it has negative impacts but it offers different opportunities
to achieve its goal. Society is influenced by social media websites, internet marketing, online
businesses and research of social skills positively and negatively:
Positive Impact Helps in building social relationships: Internet connects various cultures, values and
languages by regular communication and it also develops various trends and cultures all
over the world. It removes the geographical barriers among people and add values in their
life. It is helpful in breaking down of various societal issues such as racism,
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conservatism, superstition and cultural egos. Internet improves the human capacity,
creativity and people gain more knowledge by interacting with each other. It can be done
by videos, blogs and social media posts. Helps in consistent social development: Internet helps the social workers and
entrepreneurs to encourage audience or spread awareness among people regarding social,
economic and environmental subject by blogs, social media, e-books etc. (Walker and et.
al., 2017). It increases the living standard and influences social interaction factors such as
trustworthiness, profile descriptions etc. Moreover, it provides new height by facilitating
mobile wallets, online banking, online shopping and many more.
Negative Impact Personal safety: There are many inappropriate sites and materials on internet which is
not so good for the teenagers as safety and data leaking factor are always present over
there (Khalil and Osman, 2017). Privacy and safety is the biggest concern for people in
modern era as there is not much security provide for the accessibility of each and every
site. Major apps can access the personal data and contacts of individual. As safety
becomes the major issue in the context of cashless transaction and internet banking
because there is no guarantee about the safety of data.
 Loss of human touch: While using social media people fully absorbed in other activities
and neglect or forget about the real world. Users forget that they have many people in
their surroundings and does not give attention to them an by this their social life gets
affected or they may become anti-social in the eyes of world. People gets much involved
on the internet and neglect their family which can abandonment of family and friends.
Various threats faced by the organisations and society while using internet and corrective
measures that must be taken in the applications
Nowadays internet users are increasing day-by-day and maintain their connections in
worldwide. Meanwhile, internet safety is provided by government in order to protect people and
increasing their knowledge about personal safety and security. But still there are various threats
faced by organisations and society:
Threats faced by Organisations and Society Security and Privacy: This can become threat for both organisations and society as the
data can be misused and also can keep people safe. With the advancement of technology
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it becomes difficult to secure the personal information and data. While using devices and
update its system as this leads to steal data or information from gadgets (Khalil and
Osman, 2017). Most of the people relies on the information which is provided by internet
and for this they just neglect their security and privacy factor which can cause data
corruption. New technology is released day-by-day in order to make people techno-
friendly but they have no security plan in order to safely internet access. Hacking: It is a process by which anyone can have access of any device without
permission (Walker and et. al., 2017). Hacking leads to leaking or stealing of personal
details or confidential data such as business documents, social media accounts, bank
details, trading information etc. Hackers can damage data, erase or make modification in
it. Hacking includes legal liability like after data stolen any organisation is unable to fulfil
their agreement or contract because of various issues.
 Viruses: It is also a factor of security as viruses is dangerous for information as it can
corrupt whole data. Hacking or stealing of information can also done by viruses (Jacobs
and et. al., 2017). They will slow down the process or working capacity of computer and
start replicating data, altering or destroying it. There are many viruses which can impact
computer like malware, trojan horse etc. Spyware is a kind of virus which is used by
hackers to spies on the user of computer in order to steal personal data and other
information.
Corrective measures which can be taken while using internet
Update security software: Upgradation of security software is the basic way and mandatory step
by which people can protect their data and information. Software is being updated in order to
protect information against various unwanted threats. As by using outdated security software any
device can become victim of viruses . It can be done by adopting various data security policies
which provide security to data, process for effectively deleting data when it is no longer needed
and helps in securing confidential data.
Create complex password: Hacking can be prevented by various ways in which setting complex
password is one of them as complex passwords are not so easy to hack. These passwords will
protect the confidential data and information it contains various types of characters in unique
ways to increase security. While setting password various things must be kept in mind like
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change password within a specific period of time, it must be unique, use numbers, letters and
special characters while setting a password.
Remove strange files: When computer is corrupted by virus it seems like replicating files and
strange files will suddenly occur. This is the way to identify that system is attacked by viruses.
For this, various measures can be taken:
 Never start system when it is connected with the USB drive or any other removable drive
because viruses on media can load on hard drive and can damage data.
 Update anti-virus and keep it run on the background as it can identify and remove viruses
from your memory and storage. It is necessary because while browsing, there are many
sites which contain unwanted links and advertisement.
 Think before opening any attachment, media or folder as it may contain viruses and to
prevent from it scan that attachment.
Comparison of two communication providers and their features, applications and their suitability
for businesses
Communication providers are those who transports information by electronics. Various
public and private companies are engaged in telecom industry and includes internet, cable and
network services which is managed by satellites. Here to do comparison two communication
providers are taken: British Telecom: It is a British multinational telecommunication company headquartered
in London, UK. It is the largest provider of broadband and mobile services in UK and it
is operating in around 180 countries. BT also deals in television and IT services.
 Vodafone: It is also a British multinational telecommunication provider headquartered in
Newbury, Berkshire. Its operating regions are Asia, Africa, Europe and Oceania.
Vodafone gained 4th rank globally among the network providers. It is operated in 25
countries and has partner networks in 47 countries.
Comparison of Features of British Telecom and Vodafone
Basis British Telecom Vodafone
Connectivity or Network
Reliability
Connectivity is the main concern
while offering services to
customers. It is important for
Telecom services provide network
for the exchange of information.
Company provides great
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customers to check the reliability
of network and company need to
make sure that their customers
are satisfied from their services
(Kelentrić and et. al., 2018).
British telecom provides best
services to its customers in terms
of network connectivity and
security. However, network
failure can break the
communication among people
and can dissatisfy users.
Company provide options to its
new or existing customers to
check the reliability of network.
experience in terms of
connectivity and communication
(Van Laar and et. al., 2017). Its
internet services are championing
in telecom industry and provides
digital transformation in
marketplace. In addition to this,
smartphones, laptops and tablets
boosts the capabilities of
communication. For its better
connectivity it is easy to build a
digital society which connects
people all over the world and
provides socio-economic
progress.
Premier Customer
Service or profitability
British telecom provides its
services at lower cost and
ensures that great services are
provided to customers. Users
check competitive offerings,
negotiated quotes as per their
needs and also consider their
profitability while selecting
network (Raney and et. al.,
2017). Company provides
communication capabilities and
network testing option to its
customers to bring them closure
or join with them as this makes
progress of company.
Many companies have struggled
to develop a customer-centric or
customer care organisation and
also facing challenges in market
by seeing efforts of competitors
(Raju, 2017). Here, Vodafone is
reliable and convenient to provide
best services to its customers. Its
network connection feature is its
best service which is offered by
company to retain its customers.
Customer service is depends on
the relationship of the company
and the customers share among
them.
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Applications of Vodafone and British Telecom
Vodafone British Telecom
Vodafone uses its users experience to make
their cost reliable and effective and it is
necessary for them to understand the business
applications and how they can apply it on their
performance of business and communication.
Vodafone's application management services
includes visibility and control because it helps
them to manage their simplicity and also assure
the levels of services.
British Telecom put emphasis on the better
understanding of performance of network. BT
becomes tricky by its digitalisation and has
control on its visibility. BT provide unique
services to its customers which is the Service
Intelligence, it provides visibility across the
area and minimises the operational time.
Suitability of Vodafone for Businesses
Advancement in technology and communication can be seen in the telecommunication
industry and company to survive from these ups and downs by preparing itself to face dynamic
environment. Company needs to understand that they need to be reactive which is better than
proactive. While discussing trends in business operations, communication and customer
engagement business sector is the priority for Vodafone because of businesses company will
earn profitability and acquire market. Business need best communication services and easy to use
technology for their operations as they do not want to tangle in the complex service provider. As
Vodafone, help businesses in embracing digital technologies and be innovative to take steps for
providing better quality to their customers. Vodafone use worry free, simple to use and cost
effective services to its business customers. Company provides better connectivity, fixed data
networks, clouding services and Internet of Things (IoT) or many more unique services to ensure
that business sector is always connected to them.
Suitability of British Telecom for Businesses
As a telecom service provider, British Telecom provides broadband networks to its
valuable customers in order to increase their customer base and to retain the existing customers.
To provide suitability, company provide various findings to its customers to choose best option
or best plan for them according to their reliability. Company also offers recommendations for the
development and innovation of new internet channels. For British Telecom, technology
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transformation and evolution is the best part in order to be the best service provider in the current
business climate. Company offer innovative digital services to its business functions and users to
experience tandem in the dynamic transformation technology. As their experts make sure that
they develop best platform and strategies for their customers so that the digital transformation
implements without any fuss. Most of the service providers make efforts to acquire the
customers of BT by providing next generation innovation solutions in order to enhance the
satisfaction of customers and attract more and more customers to their network.
CONCLUSION
From the above discussion it is concluded that, how the internet channels impacts the
skills and digital transformation of businesses and society. This report determines the positive
and negative impacts of society as well as organisation and summarises that internet is best for
organisation as this helps in growing the businesses, revenues and profitability and also increases
the reputation of organisation. But it is neutral for society as it drastically impact the few people
specially the young age or teenagers as they are unknown about the drawbacks of internet and
also can misuse it. Meanwhile, it becomes threat for the businesses and society as security and
privacy issues are always there. While adopting advanced technology privacy issues are always
present and can cause data loss or corrupt by viruses. In addition to this, there are two unified
telecom communication providers are discussed and their offerings and suitability to the business
sector.
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Online
Effects of the Internet on Society. 2019 [Online]Available through
<https://asianetbroadband.in/effects-of-the-internet-on-society/>./
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