Impact of Digital Age on Online and Offline Markets: Report

This report examines integrated professional skills in the digital age, focusing on the evolving landscape of online and offline markets. It begins by comparing the positive and negative aspects of each market type, highlighting factors such as cost, customer reach, convenience, and product availability. The report then delves into the challenges of managing online accounts, including login issues and the need for secure software solutions, recommending tools like Bitwarden and Kaspersky Password Manager. Finally, it discusses the role of tracking and tracing apps, particularly those developed in response to COVID-19, emphasizing their importance in monitoring symptoms and controlling the spread of the virus. The report concludes by stressing the importance of technological adoption for improved market operations and overall efficiency.

INTEGRATED
PROFESSIONAL SKILLS
IN THE DIGITAL AGE

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Positive and negative aspects of online and offline market.........................................................3
LO 2.................................................................................................................................................5
Challenges and difficult several online accounts and tools to overcome this issue....................5
LO 3.................................................................................................................................................7
Tracking and tracing apps............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Integrated professional skills in digital age is the power of internet which is connecting
the world by sharing knowledge, information, news, etc so that there is going to be a
development overall and around the world. The trends and businesses are changing in the market
and that is a good factor which is online as well as offline market. The report is going to consist
of positive and negative impact of online and offline market so that there is going to be proper
structure which would be present. There are changes which have come due to covid-19 and
tracking apps which have come up in the market which would also be discussed in the further
report so that the challenges can be solved from time to time so that there would be better
functioning.
LO 1
Positive and negative aspects of online and offline market
Technological development has introduced online market in which products or services
can be utilized by customer through the means of internet. This is an alternative for the buyers
from the traditional offline means of buying products. Following is the comparison of online and
offline marketplace (Falode and et.al, 2016).
Offline Online
High cost has to be paid for promoting brand.
Example, newspaper, TV ads, radio, etc.
Comparatively less amount has to paid for
promoting brand to customers
Customer has to travel a distance for utilizing
organizational resources which is a time-
consuming process.
Customer can utilize the services from the
comfort of their home or office.
It is only available during the working hours
which is limited.
It is available 24×7 working days due to which
customers can efficiently take services or buy
products.
Product or services are quickly available as
compared to online because customers are
Product or services has to delivered at
customer location which is a time-consuming

directly reaching stores for taking delivery. process.
Company can develop relationship with
customers for increasing their loyalty towards
organization.
Due to less interaction, high brand switching
can be seen in this case.
It is not limited to internet users, therefore
organization can attract wide range of
customers.
Only limited to internet users, therefore it is
limited in customer count.
Technological development-
Online market is limited to technological development and its availability to customers.
In this case customer has to educated for understanding the internet and then reaching for online
portal (Silva and Goncalves, 2016). On the other hand offline market is not limited to
technological development because customers can physically reach the store and utilize
organizational services or buy tangible products.
Advertisement-
Offline marketing or traditional marketing is done with the help of TV ads, newspaper,
radio and pallet papers, which has limitation in physically reaching the customers, at the same
time this is expensive. On the other hand online marketing is cheap and reaches wide number of
customers through the means of websites, social media, email marketing and display ads.
Convenience Facilities and customer reach-
In case of offline market customer has to physically reach the store for taking its services
or buying a product which is also affected by the increasing fuel charges and working hours
(Wong and et.al, 2018). But in case of online market customers can utilize their preferred type to
service from the comfort of their home and with that it is available 24 hours a day.
Product availability-
In online market customers may choose their desired product or service, but they have to
wait for the product to be delivered at their desired location which is a time-consuming process.
But on the other hand product or services can be instantaneously utilized by customers in case of
offline market.
Limitation in customer count-

Online market is increasing day by day but still it is limited among educated customers or
internet users because brand is advertised through online portals. But the other side of coin is that
physical stores are easily accessed by customers irrespective of their education quality.
LO 2
Challenges and difficult several online accounts and tools to overcome this issue
There are a lot of responsibilities that have to be considered when internet is being used
and due to the current situation of the country there is a use of internet the most. There is a lot of
cyber crime which is taking place in the country and they have to be controlled and if not
controlled then the customers have to be made aware of. It is when the customers are going to be
aware of the crimes which are taking place there are going to be lesser crimes as well which
would be present (Internet Privacy and Security: A Shared Responsibility, 2020). The
government is going to be responsible for the crimes which are taking place on the cyber sites
which is why there have to be right measures which have to be taken so that there are going to be
higher performance which is going to be present. Hackers in the world are increasing and that
factor has to be controlled but the government can only make rules and regulations so that the
hackers stop but they use advanced technology, but when the population is going to be aware the
people are going to make hackers fail. Passwords and usernames have to be changed from time
to time so that the hackers are going to find it difficult to be able to take the amount from the
people (Mazurchenko and Maršíková, 2019).
Challenges of managing online accounts
 Login issues
The clients are not able to login and out of their accounts which has to make the company
hire employees to make sure that the clients are getting all their quarries solved on time so that
there is going to be higher satisfaction level (Auth, JokischPavel and Dürk, 2019). The username
and password help the clients to recover their accounts effectively and that is going to make the
challenge of the company reduce.
 Approval of new accounts

All the clients need to have a separate identity on online market so that there is going to be
better participation of them in the company. There orders are going to be handled well and so are
the particular place is going to develop which is a great factor for the organization to have.
 Software solutions
It can be the problem of the software as well which are being used in the organization and
they have to be maintained. The issue has to be analyzed and great ways have to be found out to
be able to operate effectively (Hodgin and Kahne, 2018). The company will have to handle the
pressure well and make the accounts be able to identify the solutions effectively in the company
so that there are better outcomes.
Two tools to manage online accounts with username passwords
There are a lot of safety and security tools which are present in the market so that the
accounts can and their username can be protected and the further report is going to discuss the
two tools in detail.
 Bitwarden
This is a password management service source which is going to provide passwords and
information which is safe. This process is going to make it easier for the clients to access and
also make the frauds which are taking place are going to be lesser in number which is important.
There is a safe connection which is provided and there is a good protected data as well.
 Kaspersky password manager
All the data which is put in Kaspersky is protected and secure for the businesses. There is a
license which the organization will have to issue from time to time in order to be able to have a
legal site and data to be protected which is going to make the safety increase in the company and
there are going to be a lot of easy verification steps as well which the business can have for the
safety of the clients which are coming in the organization (Gravrock, 2019).
There is a lot of transparency which online sites have of a customer’s therefore it is
important that the customers fight for their privacy so that they can keep their rights higher. It is
believed that 63% responsibility of data protection is in the hands of the individuals and 19% on

brands and well 18% on the government. That is a great data analysis which the data protection
conclusion has been taken out for the people to make sure that they are taking these measures for
themselves.
LO 3
Tracking and tracing apps
There is a lot of software which the government has invested in for tracking and tracing
for the people who are suffering from this virus. The UK government has developed NHS Covid-
19 application which is going to study the symptoms of the patients and the USA has designed a
screening tool and Covid-19 watch for identifying this virus in the people. These are the tracing
and tracing devices which the government of the country have come up with so that there is
going to be effective working which is going to be present in the country for higher performance
which is a great factor for the population and the reputation of the government of the country as
well (Sermsirikarnjana, Kiddee and Pupat, 2017).
There is a lot of information which these devices are going to have of the patients who
are coming in contact but there is going to be a better monitoring as well. Covid-19 has to be
controlled and for that these devices are going to make a huge impact on the working of the
organization. These devices are easily available for the clients and they are going to have a better
value in the society as well (Mazmanian and Lanette, 2017). The government is going to make
sure that the population is safe and there are right measures which are being taken so that there is
going to be better understanding. The people have to be aware of the features and suitability of
this application which is coming up therefore there are promotions and banners which are put out
for the people to be aware of them. Mobile application is very safe and that can make the
population be able to have these applications with them all the time.
These applications are going to be working on all Android and IOS mobiles and that is
good for tracking and tracing the Covid-19 patients so that they will not be able to move on from
their homes. The symptoms of the patients are changing and so are the professionals not being
able to reach on time therefore technology can be of great help to make sure that the people are

getting the care that they need by the government as well. There are a lot of applications which
are present but the government would be supporting the one which the population is going to
have the higher outcome from so that the study is going to be authentic on this factor (Cull,
2019). Government is going to think for the people of the people and they have to make sure that
they are taking the right measures as well which is why getting in these applications in the
country is a very good decision which the government has taken.
CONCLUSION
From the above report it can be concluded that it is important for technology to be
adopted so that operations in the market are going to have higher performance. Technology has
made the working of people so much easier and faster which was understood in the above report
and that factor has to be present which would make the working effective. There has to be good
control and monitoring as well which is going to be required on the working of online and offline
internet processes which the businesses are having in the market so that the results are going to
be higher. The reputation of the business has to increase by using these factors because of the
current situation in which the world is in this is a very essential factor and measures which the
government has to take as well so that he clients and the population are going to be satisfied.

REFERENCES
Books and Journals
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Cull, N.J., 2019. Public diplomacy: Foundations for global engagement in the digital age. John
Wiley & Sons.
Falode, B.O. and et.al, 2016. Online and offline shopping motivation of apparel consumers in
Ibadan metropolis, Nigeria. International Journal of Marketing Studies. 8(1). pp.150-
160.
Hodgin, E. and Kahne, J., 2018. Misinformation in the information age: What teachers can do to
support students. Social Education. 82(4). pp.208-212.
Mazmanian, M. and Lanette, S., 2017, February. " Okay, One More Episode" An Ethnography of
Parenting in the Digital Age. In Proceedings of the 2017 ACM Conference on
Computer Supported Cooperative Work and Social Computing (pp. 2273-2286).
Mazurchenko, A. and Maršíková, K., 2019. Digitally-powered human resource management:
Skills and roles in the digital era. Acta Informatica Pragensia. 8(2). pp.72-87.
Sermsirikarnjana, P., Kiddee, K. and Pupat, P., 2017, December. An integrated science process
skills needs assessment analysis for Thai vocational students and teachers. In Asia-
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Silva, G.M. and Goncalves, H.M., 2016. Causal recipes for customer loyalty to travel agencies:
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Research. 69(11). pp.5512-5518.
Wong, R.M.M. and et.al, 2018. Exploring online and offline shopping motivational values in
Malaysia. Asia Pacific Journal of Marketing and Logistics.
Online
Gravrock, E., 2019. Who should be responsible for protecting our personal data?. [Online].
Available through: < https://www.weforum.org/agenda/2019/01/who-should-take-
charge-of-our-cybersecurity/ >.
Internet Privacy and Security: A Shared Responsibility, 2020. [Online]. Available through: <
https://www.wired.com/insights/2013/10/internet-privacy-and-security-a-shared-
responsibility/ >.