iTechArt Group: Integrated Professional Skills in Digital Age Report

This report, prepared from the perspective of iTechArt group, explores the significance of Integrated Professional Skills in the Digital Age. It delves into the application of Information and Communication Technology (ICT) and its impact on professional roles, particularly in the context of the current digital market. The main body of the report discusses various communication and collaboration tools, emphasizing their role in facilitating organizational goals, especially under pandemic conditions. Furthermore, the report examines the importance of cloud storage and cloud computing in improving the infrastructure of online services. The report also provides a comparison of the positive and negative aspects of services and products sold online and offline. Overall, the report highlights the importance of ICT skills and digital proficiency for professionals, with specific focus on tools and technologies that enhance communication, collaboration, and online service delivery.

Integrated Professional sills in
the Digital age
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Different communication and collaboration tools with their role in current pandemic
conditions...............................................................................................................................3
Cloud storage and cloud computing with their role to improve infrastructure of the online
services...................................................................................................................................6
Compare and contrast the positive and negative aspects of services and products being sold
online and offline....................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Information and Communication Technology is explained as a technology which is used for
handling communication process. Telecommunication, broadcast, intelligent building
management system etc. are some of the main factors and they are used for control and monitor
organisation functions. In simple terms, ICT is explained as a synonym of information
technology. The current market scenario is based on the information technology and digital age
and this is one of the major skilled as well as professional jobs which perform work with engage
of technology factors (Brondoni, 2018). Professional skills is explicated as how much
knowledge, information, abilities and skills are learned by a person for perform their job role and
responsibilities. This report is written from perspective of iTechArt group and they offer support
of dedicated developer team to other organisation for make their presence on the digital
platforms. Different communication and collaboration tools will be included in this report.
Importance of Cloud computing and cloud storage system for sustainable online infrastructure is
also highlight in the upcoming report.
MAIN BODY
Different communication and collaboration tools with their role in current pandemic conditions
Communication as well as collaboration tool perform an important role for accomplish
the organisational goals and objectives through offering support to individuals. Technical as well
as non-technical are the nature of the collaboration tools and both of them are focused towards
accomplish of organisational goals with engage of systematic actions.
According to the current pandemic conditions this is complex for organisation to interact
with their stakeholders. So iTechArt group perform an important role for their clients to induce
appropriate communicate channel by offering communication and collaboration tools. In simple
terms, with induce of effective communication tools management complete their work according
to organisational goal. Some of the collaboration tools are mention as follow:
TEAMWORK COLLABORATION TOOLS
It is also known as collaboration software and this refer to the use various types of
software which aids all members for completion of task with more efficiency ( Busse, 2015).
From the perspective of iTechArt group, teamwork collaboration tools perform an important role
for manage and complete their task in an appropriate manner through performing organisational
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operations and functions from all places. According to the current market scenario, this is not
possible for the organisations to operate their functions from a respective place because of strict
lockdown guidelines. This define this is complex for management for perform their task in
proper manner. Therefore, with engage of team collaboration tools this is identified by
management that all work is completed through induce of tools that maximise capabilities of
organisation for performing their work in real time period ( Du, Cui and Su, 2018). The main
role of the team collaborate tools this is to identify all management perspective that helps to take
all important decisions related with large project by engage of video-conferencing tools.
OFFFICE 365
According to the office 365 collaboration tools, techniques and methods is used for
combine all tools at a same place. From the perspective of Microsoft teams 365, project
management consider that all task are completed for run and implement better social activities to
share about communities. The office 365, combine about all tools and this helps for completion
of task in a social-oriented manner. Further, software helps for performing all work with engage
of social-oriented approach as this helps iTechArt group to analyse the communication tools and
techniques with motive of induce them according to customer requirements. The prime purpose
of the organisation is to engage Microsoft office 365, tools and techniques because this engaged
overall workforce for performing organisational operations in proper manner. In the last, training
is also offered by the iTechArt group and this helps for manage work according to Microsoft
tools.
COMMUNICATION TOOL
This explains about all methods and tools which help for communicate about all
perspectives related with business. From the perspective of all organisation communication
refers about all perspective and this helps to make long term perspective by induce electronic
methods to make fast communication between far places (Frydenberg and Andone, 2015).
iTechArt group use the communication tool because this helps for deliver and exchange essential
information for completion of project in an accurate manner. Some types of communication tools
and their use are mention as follow:
 EMAIL- Digital platform are used for various purposes and according to this it define
that both entertainment and trade exists at the digital channel. So Email is identified as
one of the effective communication tool that helps iTechArt group for interact with their
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stakeholders. From the perspective of overall task this define about different task that
match with organisational goals and it help to meet with and then transfer information by
electronic mediums. Moreover, profession perform an important role so this is complex
to transfer essential information through social media as it contain confidential data.
Therefore, with engage of E-mail this is easy to exchange data with the employees in a
safe manner.
 Media sharing- Digital age perform an important role for the existing organisation
information and according to this it define that all task are performed through implement
of social media techniques (Harrin, 2016). The quick transfer of information consider that
all work is completed in an organised manner through promote organisation branding.
Social web consider as one of the primary media sharing tools and this helps to
communicate message with easy approach. Also, the media sharing tool relate with
traditional method for promoting tools in a cost-effective manner and it also helps to
promote functions by use of social media.
Role of communication and collaboration tools in pandemic
 Provide platform to interact- Communication tools engage all persons or individuals at
a same platform and this results both company and customer interact with each other.
This governs digital age provide different platforms to the customers for interact with
engaged workforce. On the other side, iTechArt group generate positive conditions
related with digital platform and for this, communication and collaboration tools perform
an important tool because they help business to complete their task in lockdown
conditions. Example- Teamwork collaboration tools is used by the management for
interact with all individuals to conduct meetings for appropriate decision-making.
 Share of information- Large organisation perform their work at a big level and this
define this is complex to manage task as per right information. Therefore, communication
tools are induced by management and it helps for completion of task according to right
and appropriate information (Howell, 2018). With understand of current market
conditions it is identified that less or no transfer of data create problems for management
and also this is complex for individuals to exchange information because most of the data
is specified and stored in a particular system. It considered that tasks are engaged with
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use of all information that is related with project. So communication tool are used for
share all data with the use of electronic devices and social media platform.
Cloud storage and cloud computing with their role to improve infrastructure of the online
services
CLOUD STORAGE- It is explained as a method which is used by the consumers as well
as companies for gather and stores all data with use of cloud storage system. From the
perspective of iTectArt group cloud storage is explained as a service model which is used for
storing and transferring data from the remote place (Key, 2017). In simple terms, cloud storage is
explained as a system which provides approval for obtaining information from remote system.
Google Drive is an example of effective cloud storage system.
APPLICATION- The use of cloud storage services require modern infrastructure because
this helps to transfer all information in an easy manner. From the perspective of iTechArt group
all ICT companies are focused towards generating better role such as to make proper
coordination between all individuals. This result tasks are managed with request and engage
cloud services provider. It define management is focused to understand all cloud storage services
because this helps to use the right channel of service. It refer that public, private and hybrid are
three different channel and they are used by management for select the right tool because this
helps to use all those services that are appropriate for iTechArt group and clients.
ADVANTAGES
Less investment- With purchase of different physical storage system that store data are high in
cost. But the cloud storage techniques or service for gather information at one place is low.
Therefore, there is less amount is needed to invest for purchase of cloud storage service and it
work as a cost saving advantage for organisation.
Security- According to the present market conditions related with digital field it is analysed that
hacking is one of the major threat for iTechArt group and their clients (Khatwani and Srivastava,
2015). So to ensure and safe overall data cloud storage system provide additional techniques and
layers for protecting the confidential information related with project.
DIS-ADVANTAGE
Availability of network- To upload information or data within cloud storage this is important for
management of respective organisation to develop and appropriate network based system which
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provide internet connectivity. It results cloud storage information and data is not useful if there is
no appropriate internet connection. So this states as a disadvantage of the cloud storage system.
Technical issue- cloud storage structure is too much instable and this result sometimes it is
difficult for organisation to deal with it because sometimes technical issue take time to solve
(Kim, Libaque-Saenz and Park, 2019). Due to this it is complex for management to complete
their task as per high standards of cloud storage system and it results that this work as another
disadvantage for organisation.
CLOUD COMPUTING- This is well-known for their different services which is
delivered by the cloud computing providers through the medium of internet. Application, tools,
techniques, etc. that are related with networking and software are provided by cloud computing
providers. It is also offered by the management on remote basis and to provide effective services
management considered that virtual storage system are used for use information at remote places.
From the perspective iTechArt group cloud computing offer employees places to work from their
place so it is one of the most effective technique to work with current method.
APPLICATION
Cloud computing pertain about all task that is used for deliver about all resources and their
implementation by engage of internet related techniques. Overview of some steps which aids
cloud computing techniques and its implementation for managing work in a proper manner.
Assessment about organisation workflow- This is identified as the first step and it is related
with existing workflow of business. From the perspective of current information techniques
induce of digital techniques is one of major step for manage work as per organisation project.
Strategy formulation- By formulation of right strategy this is easy for the management of
iTechArt group to complete their work according to decided task. It considered that all work is
completed with engage of right strategy and this define effective and expected results are gain by
the management through cloud computing techniques.
ICT roadmap- The cloud implementation refers to engage all techniques that helps in managing
work according to cloud computed services (Lipowski and Bondos, 2018). Information
communication technology perform an important role and this define about all task that are
applicable for manage task as per decided strategy. Moreover, cloud computing advised services
for perform task according to selected standards.
ADVANTAGE
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Simple execution. Cloud site facilitating grants venture to hold the equivalent bundle and
endeavour strategies while not adapting to the backend details. Without trouble possible with the
guide of the web, a cloud framework can be used by the firms effectively and rapidly to manage
work easily
Availability. Access all insights anyplace, without fail it refer information is gathered easily
with no barrier. A web cloud framework expands partnership efficiency and execution by
utilizing guaranteeing and its utility is continually available. This grants for smooth joint effort
and dividing it easy between client and organisation.
No equipment required- when an association thought about that the entire thing can be
facilitated inside the cloud, actual capacity is presently not required (Majid, 2020). It refers cloud
computing not change in organisation original methods of work. Nonetheless, reinforcement
might be certainly worth investigating inside the event of an adversity that would withdraw
organisation\'s usefulness stale. So this benefits to save cost for respective association.
DISADVANTAGE
No Repetition- A cloud worker isn't excess nor is it sponsored up. As time can likewise flop
here and there, avoid getting scorched by buying an excess arrangement. This refer cloud
computing not perform any additional task for iTechArt group Despite the fact that it is an extra
worth, as a rule it\'ll be definitely justified. This allude cloud information isn't reinforcement so if
information is lost than it complex to get.
Data transmission inconveniences. For best execution, clients need to design hence and now
not enormous amounts of workers and capacity gadgets exist. Due to which it is complex to
manage them all at a same place. So this is hard for save information and data at a huge level
because of accessibility of little and small arrangement is complex to record.
Compare and contrast the positive and negative aspects of services and products being sold
online and offline
Globalisation is identified as one of the most important perspective and it defines that the
current organisation are performing their work at international level. With understand of market
this is identified that online and offline are two different platforms and they are used by the
organisation for offering and delivering their products to the customers.
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Offline Market channel- Offline marketing works as a method that is used for
completion of task according to traditional method. This refers that offline business are depend
on their logistic and supply chain management. Example- Physical stores and outlets are
identified as an offline method for sale products and interact with customers.
Positive factor of offline selling
Personal Interaction- One of the major advantage related with offline shopping is that it aids
customers for discuss about products or services on personal level (Marung, 2016). This results
probability of selling products is increased and this help iTechArt group to increase their
products portfolio at the physical stores.
Effective Model- All most each organisation perform their work at a large level so with induce
of offline model this is easy to operate them at a large level. It is because offline model is easy to
understand by all stakeholders.
Negative Factor of offline selling
Small Market Size- Due to offline marketing methods and store this is complex for the
respective association to perform their work at the large level. Moreover, due to small size of
business this is complex for management to increase sale of their products. The negative factor
related with small market size results less number of customers are engaged in company
operations.
High infrastructure cost- The cost to develop the offline infrastructure of organisation at a large
level results that a lot of cost is invested by organisation for establishing an attractive store.
Moreover, fixed and variable cost also maximise the organisational expenses for performing
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their work at a large level. This considered high structural cost reduces profitability of iTechArt
group and it work as a negative factor of offline marketing.
Online Marketing Channel- With understand of the current scenario, the primary
market which exists at all platforms is the online marketing. In simple terms, online selling
creates a market in which product or services are sold through the use of the internet (Ryan and
et. al., 2018). The primary focus of the online marketing channel is to approach large number of
customers. This helps business to sale product by use of website, application and social media it
also results that products are delivered in global market.
Positive factor of online selling
Less amount of finance- One of the major tasks which are related with business is to invest
capital amount for start business operations and functions. Nominal and affordable amount is
required by the iTechArt group to make their presence at online platforms. Moreover, the
remaining financial cost is required to perform other business operations.
Increase in income- Another advantage of the E-commerce platform define that they are always
open for accepting orders. So online selling maximise the sale of products by making their
presence at different E-commerce platforms such as Amazon etc. Also, the online platform
results that customers are able to select and order products from remote place.
Negative factor of online selling
No availability of tangible products- The major barrier related with online selling considered
that customers are not able to touch and try products before their purchase (Vanghelescu, 2019).
So sometimes this is complex for respective organisation to provide products and services from
online platforms.
Intense competition- Small and large both organisations are performing their work through the
use of online channel because of its cost availability. Therefore, for the marketing and
advertising of products or services more time and investment is required by management.
COMPARISON
Component Online Offline
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Market Size By generating better relations
with delivery partners. Market
size of online selling is exists
at international level.
There is a limited size of
market area exists. So as
compare to online channel it is
too small.
Communication methods For transferring message in
minimum time-period
electronic medium are used
for better communication.
Business magazines,
newspaper, meetings and
many more traditional
methods are the
communication method.
Feedback This is easy to identify the
number of feedbacks for
online business.
Feedbacks are complex to
obtain because it is a time-
consuming process for offline
business.
CONCLUSION
From the above information this is concluded that digital platforms are engaged in all
organisations. Whether, online or offline business they are directly as well as indirectly relates
with the digital methods of performing operations. Along with this both platforms perform an
important role for a business to deal with customers. Teamwork collaboration, Email, etc. are
communication and collaborations tools which help business to survive in complex conditions
also. In the last, advantages and dis-advantages of online and offline business channel is also
learned for exists in current market conditions.
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REFERENCES
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Du, Y., Cui, M. and Su, J., 2018. Implementation processes of online and offline channel conflict
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