Integrated Professional Skills: Online and Offline Services Analysis

This report provides a comprehensive analysis of integrated professional skills in the digital age. It begins by comparing and contrasting the positive and negative aspects of services and products sold online versus offline, highlighting the impact of technology on consumer behavior and business practices. The report then delves into the critical challenges and measures related to security and privacy that individuals and businesses must address when operating online, including ransomware attacks, IOT attacks, cloud attacks, and software vulnerabilities. Furthermore, it examines the shift towards online services due to the COVID-19 pandemic, comparing the features, applications, and suitability of Zoom and GoToMeeting for facilitating online meetings and business operations. The report emphasizes the importance of digital skills for businesses to maintain positive client relationships and adapt to changing market demands. The report concludes by summarizing the key findings and their implications for professional development in the digital landscape.

Integrated professional
skills in digital age

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline..................................................................................................3
Discuss the challenges and measures of security and privacy that individuals and businesses
take when they go online........................................................................................................5
Many business business turned up to facilitate online services due to COVID 19. Comparison
in between Zoom and Go to meeting in context to their features, application and suitability7
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The technology is basically a one kind of medium or the set of various tools which is
used by organization for maintaining strong connection with employees. Due to the effective use
of technology organization is able to sustain their vision, mission and objectives in long term.
The major work which comes under the technology are creating, transmitting, storing, sharing
and exchanging data. The peoples who are involved in the process of technology innovation are
engineers, scientists and others. During the time of COVID pandemic most of the employees
spend their time in home by using laptops and other devices for doing the work effectively
(Afrianto, 2018). The report will covers compare and contrast between negative and positive
aspects of services and products being sold online and offline. It further covers discuss the
challenges and measures of security and privacy that individuals and businesses takes when they
go online. Due to the effective use of different kinds digital skills firm is able to run their online
functions smoothly which is highly essential for maintaining positive relations with clients for
long time.
TASK
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
With the advancement of technology all kinds of task which is provied to lower level
employees are become easy. In todays time technology are consumed by all kinds of people for
searching the information of their desired topic. Due to the effective use of various equipments
firm is able to deliver desired products to users in time. Technology and its expamsion played
vital role at the time of COVID as peoples are able to gain things even while being safe from
viruses. The other type of pandemic are raised in past by name smallpox. During that time
technology is not updated enough to be able to made the world run during the time of sitting at
home. But presenty the time have been changed even though there was a less period of time
when every thing stopped totally. Due to this incident peoples starts people starts adapting to
situation and become more aware the use of technology. Some important tasks such as watching
videos, buying things and attending conference were done in easy manner through mobile and
other devices. The high internet availability is now become boom to peoples as there is no

restriction regarding enjoyment. TESCO is one best example of organization which shifted to
online mode to cooperate as per consumer demand and pandemic.
Positive aspects of products and services being sold online and offline -
The products and services have mostly the positive aspects when it come into goods
being shifted to online mode. These positive and beneficial aspects are discussed below -
 Eassier to access various products – One of the major benefit regarding online goods
especially in the case of TESCO business is the advantages of online shopping that it
provides. Regarding consumers they have easy access for shopping and also assist them
to gaining the desired products in less time. Here customer also have the option to utilize
multiple shopping benefits for their easy access.
 Travelling is not required – The other important feature is that it enables to do shopping
through online mode which leads to decrease the travel of users highe rate. The factor of
no required to travel permits people to order to anything from anywhere in anytime. Here
delivery is also done quickly especially for TESCO because they have number of stores
in UK (Ali, 2019). The consumers have the option to avail discounted goods while just
sitting in their home. During the time of COVID people are given the goods in aspect of
considering safety to people.
 Time saves – It safes huge time especially for those peoples who are consumers as they
have the capability for doing their task and not have capacity to travel in places. They
have various options and these assist them to just browsing the goods and buy anything
from the point of time. Even the transaction of funds are done through online which safes
huge time as there is no scope of bargaining left.
 Wide variety of choices – This is another kind of positive aspect through online mode of
goods selling is the wide range of choices that consumers have at their disposal. In case if
customer feel that the cost of goods are high in single shopping portal then users easily
switched to other shopping site with help of opening their site through mobile and other
devices. Due to this TESCO ensures that there are variety of options which are available
for consumers in their online shopping site.
Negative aspects of products and services being sold online and offline -
 Fraud play – In the online selling of goods frauds are highly evident which leads to
damage company goodwill. It is highly problematic for peoples who did not have

knowledge about the advancement of technology. Those kind of people could be played
easily with and became the victim of manipualtion and cybercrime.
 Lack of shopping experience – The method of traditional shopping is something which
are missed in the mode of online shopping. Regarding the people of experience is
standing in queues communication and suggesting goods to each other and vibes that
shopping portals are highly memoriable experiences. These experiences are not get by
people through online shopping mode. TESCO is contributing their best effort to ensure
that the virtual experience of peoples are goods as offline experiences.
 Lack of touch – The real fact in online shopping is that lack of touch makes the product
unspecified at some extent. The lack of touch also plays the negative impact in aspect of
understand the quality of goods. Unless the portals are highly trustworthy and goods
cannot be considered as quality product by just looking at it (Avidov-Ungar and Forkosh-
Baruch, 2018).
Discuss the challenges and measures of security and privacy that individuals and businesses take
when they go online
When taking any kind of business through online mode, business faced different
challenges and main challenge is came across them regarding the privacy and security of
organization data. With following main challenges of security and privacy and measures to
decrease such difficulties -
Challenges
 Ransomeware attacks – Occuring such kind of attacks are highly dangerous for business
which leads to decrease the goodwill of firm in customer mind at higher rate. This will
prevents the customers to access their own data till the fix amount i.e. ransome amount is
paid. It is very typical for the business owner as the regular work can not be finished due
to stop in accession of the data.
 IOT attack – As there is direct sharing of data through internet with using digital
technology like mobiles and computers using different software, there is a risk of attack
of IOT. It is basically one type of cyber attack which will resulted into harming various
devices. Here attackers used various malwares over devices to access further data about
organization personal information.

 Cloud attacks – It is also one type of cyber attack where attackers theft the information
about organization. Their is often required more security and privacy to the important
information or data of organization from such kind of attacks as it could affect the
goodwill of firm.
 Software vulnerabilities – It is one type of security glitch which may resulted in
weakness of system codes. System vulnerability is kind of defect in software which
permits the attacker to made control over equipment's of firm (Dewia and Alam, 2020).
That means they could theft the security codes and may change it which will prevents the
consumers to utilize that software repeatedly.
 Competition – As it knows mostly businesses switch to selling of their services and
products online too which leads to enhance competition among sellers. At the time of
going online there may be a challenge to firm regarding attracting consumers for getting
better option which is available for them. There is a proper need of market and
expectations of users which assist the business to grow and become stable in such heavy
competition.
Measures
 Use of passwoard protection technique – In any organization the access of data is
protected with help of using strong password. Though it is essential for workers to have
the access of informative information which is connected with business. It is required to
maintain the access in limited manner. In case if the information is not protected by
password then it should be brached and shopping sites such as TESCO easily lost their
valuable data and fund due to keeping carelessness.
 Strong connection with security company – The measures of traditional shopping were
versed very well to peoples as they do it for long duration. But in aspect of online
shopping it became very essential for peoples to be able to kept their information with
safety. Due to keeping touch with security organization can assist the business regarding
assuring the privacy. There are many insurance organizations which assist the new
businesses from cyberfrauds.
 Educating employees regarding online – Before taking business into online mode it
ensures that workers will know about the online specifications. For example, how to
protect the business from turbulance and frauds. The workers also required to update

himself with latest technological information to ensure that the organization stayed in
relevance with trending things
 Maintaining reports of everything – Whether online and offline mode, the organization
always ensures that the reports which are prepared in detailed manner is required for
security purposes. It also noted that the reports are themselves keep safe from outside
world for long duration.
Many business business turned up to facilitate online services due to COVID 19. Comparison in
between Zoom and Go to meeting in context to their features, application and suitability
As it knows the impact of COVID totally changed the lifestyle of people and also
distrubed the activities and supply chain management of various companies. It produced
decrement and drastic change in the economy of different countries around the world. During the
time of pandemic lockdown was implemented by the government which resultes in form of
closing the shop, malls and other services in different countries. In such type of situation, the
sales and profit of various buisiness are highly decreased. At the time of such favourable
situations, information and communication technology come up in form of angel for both
consumers and businesses. The role of ICT enables business to make their services and goods
available through online mode which incrteased their profit and sales again (Hodgin and Kahne,
2018). Clients suchn as students who are not able to attend their lectures or classes were again
able to join their sessions through online mode at various apps which is known as Zoom, Go to
Meeting and others.
Zoom meeting -
It is one kind of online meeting app which is developed by Zoom video communication.
This software is available through online mode in around 11 different languages and this app is
worked in android, windows, chrome and others. This app or application is beneficial in online
education and meeting. During the time of pandemic the Zoom meeting app is become highly
popular in various businesses. As it know during the time of lockdown various schools,
companies, colleges and other institutions are get closed which results in prevention of business
and studies. At the time of emerging zoom in the form of angel, students of various schools and
colleges are able to start their study again. Business also utilized this application or app for their
various discussions and meetings which are highly important. They also utilized this app for
screening and interviewing new candidate. This app permits the users to join and develop

personal meeting rooms. There are various features of zoom meeting app which are beenficial
for business are described below -
 Sharing of screen – Participants and the host have the option for sharing their screen at
the time of meeing. This permits the host for sharing images and videos to participants
for making better understanding reagrding topic where meeting is effectively conducted.
 Audio and video – In this app the option of video and audio are available after the
joining of meeting which permits customer's to see and listen the opinions of other
peoples who are joined in meeting. Turn on the camera and mic of every individual who
attended the meeting is in the control of the host and individual itself.
 Setting up a meeting – Those who have the desire for create meeting is the host of that
particular meeting (Jackson and Collings, 2018). Here host will set the meeting either
instantly or set time for meeting. At the time of setting meeting password, meeting id and
meeting link are generated by host. Then it is shared with other peoples who wants to
participate in this meeting
Go to Meeting -
It is also one kind of online meeting app which is created by LogMeln. This kind of video
conferencing app permit clients with other person through mobile and computers. This app has
been utilized since it has introduced but the use of this app was enhanced drastically during the
time of COVID. This app makes the clients easy to take and attend the conference meetings. This
application was also used by various educational institutes to develop lectures for their students.
With help of using this app students are able to understand and clear their doughts in effective
manner. The main features of this app are described below -
 Crystal clear audio – Go to Meeting app has ranked at the top position for its video and
audio quality. It permits their users in having audio in clear manner without any type of
noice disturbance and breaking. In this app video are very clear during the time of
conference in visual mode. The options of turning on the video and audio are in the
control of host and user itself. The main and unique spedcification of this app is
conference calling.
 One click recording – In this app the option of recording whole function of meeting are
available. It is basically a long process for this recording which is very simple and it is

started with single click. It allowed the participants to listen entire lecture again if they
did not attend the meeting or missed any topic due to various reasons.
 Sharing of screen – This app have the specification of screen sharing which allows users
and host for sharing their screen. This allows the host for deliver their lecture in efficient
manner by using relevant images and videos. They also checked the tasks and
aassignments or ideas of various participants in effective manner.
From the evaluation of above data it is understood that the above mentioned apps are
highly essential for run the activities of educational institutes and business firms gloablly in
smooth manner (Kan'an, 2018). Without this app organization is not able to understand the real
problems of their lower level employees in effective manner and quickly. Due to the use of these
apps the performance of employees are monitored on regular basis. ICT also assist the firm for
providing accurate and reliable data to various departments quickly. With help of receiving
reliable data employees within firm easily understand that in which way task are carried. Due to
this the common mistakes which are which are made by employees in busainess activities are
highly reduced for long duration.

CONCLUSION
After the analysis of above information, it concludes that during the time of COVID
pandemic digitalization plays the crucial role for sustaining strong positive relations between
employee and employer or employee and communication. The integrated professional skills in
digital age easily permits the company to enhance their overall growth and success at higher rate.
Effective utilization of internet allows business to develop their strong network globally by using
technology. Information and communication technology assist the business for developing strong
communication between employees which leads to enhance their performance and productivity
at large scale. With help of technology customers are able to order their desires products in
anytime and from aany locations quickly. Due to this the overall revenue and market share of
organization are easily enhanced within low time. In todays time online service are highly liked
by users because their desires are easily fulfilled in time. The proper security of employee and
customer informations at digital platforms faciliates strong data protection. The report will
covers compare and contrast between negative and positive aspects of services and products
being sold online and offline. It further covers discuss the challenges and measures of security
and privacy that individuals and businesses takes when they go online. With help of maintainig
effective communication the roles and responsibilities of employees are fulfiled in systamatic
and attarctive manner.

REFERENCES
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