This presentation analyzes the impact of social media on consumer behavior, examining its role in shaping purchasing decisions and brand awareness. The project explores the influence of online reviews, social media marketing, and consumer-to-consumer communication. The introduction defines social media and its function as a communication tool, followed by an analysis of its positive and negative impacts on consumers. The project also explores how companies can ethically promote their products through social media to influence consumer behavior. The presentation outlines the methodology used, the results of the approach, and a reflection on the project's findings. The conclusion emphasizes the significance of social media as a platform for content sharing and its impact on consumer behavior. References from academic journals and books support the findings and provide further context to the study.
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