Detailed Analysis of an Integrated Report: Business Strategy

This report provides an analysis of a company's integrated report, focusing on the integrated information related to governance, strategy, prospects, and performance. The report examines how financial and non-financial information is used to provide stakeholders with an overview of the company's value and performance, including its CSR initiatives and alignment with Sustainable Development Goals. It explores the company's disclosure practices, emphasizing transparency and accountability through the lens of Legitimacy Theory. The report also highlights how integrated information serves as a communication strategy, enhancing brand awareness and building customer loyalty. The conclusion summarizes the importance of the integrated report in business operations, financial management, and communication strategy.

Running head: INTEGRATED REPORT
INTEGRATED REPORT
Name of the Student
Name of the University
Authors note

1
INTEGRATED REPORT
Executive Summary
The chief purpose of this report is to comprehend the concept of the integrated report in a
company. The following section of this report focuses on the critical points of integrated
information in the integrated report issued by the company. The report also critically reviews the
disclosure practice within the integrated reporting according to legitimacy theory within the
system-oriented approach. Lastly, the report concludes how the company uses integrated
information as a communication strategy

2
INTEGRATED REPORT
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................3
Integrated issues in the report..........................................................................................3
Disclosure Practice within the Integrated Reporting.......................................................5
Integrated Information as a Communication Strategy.....................................................5
Conclusion...........................................................................................................................5
References............................................................................................................................7

3
INTEGRATED REPORT
Introduction
Business operations depend on corporate reporting; formal promotion and
communication of performance indicators help corporate managers in making critical decisions
for the company. A review of integrated information of the company’s 2018/2019 Integrated
Report is essential in understanding the financial prowess of the company. Corporate Social
Responsibility(CSR) is the regulation of business activities by individual organizations that
prospect at achieving specific problems in the society for accountability(Adams 2017).
Integrated information provides guidelines for which problem-solving activities can be done by
the company to help the achievement of Sustainable Development Goals (SDGs). This review
entails the development and communication of social responsibilities and disclosure practice that
ensures accountability.
Discussion
Integrated issues in the report
The integrated information in the company’s integrated report shapes up the governance,
strategy, prospects, and performance. There is no need for benchmarking of the core tenets in
corporate reporting since its evaluation and adoption is vital for business operations. Financial
capital and the company’s value over the 2018/2019 is in the integrated report as it provides
stakeholders with an overview of performance. Financial information helps the corporate
manager set out plans about organizing activities in the society, such as the provision of relief
food and clean water to people(Grayson and Hodges 2017). The holistic view of the company is
included in the integrated report with an overview of previous financial statements for
projections. The report contains various capitals that are used and affected and has a comparison
of the company’s strategy versus performance.

4
INTEGRATED REPORT
The integrated report includes an external business environment and an overview of the
company. The organizational governance structure and its role in promoting the value of the
organization and maintaining the brand of its products. The integrated report contains a definite
business plan for successful operations. One of the critical integrated information in the
integrated report is a plan for increasing customers’ base because a high number of customers
translates to a generation of high profit. Marketing research and integrated strategic
communication are in the report with details of opportunities and risks of the business that
contribute to an increase in the organizational value(Rikhardsson 2017). An increase in demand
for goods and services of the company above the projected expectations is in the report and
provides Corporate Reporting Manager with a platform for expansion programs.
Strategic plans and allocation of various departmental resources are in the corporate
report. The information provides management with a layout of plans and budgeting for different
business and societal activities. Recognition of the organization’s objectives and fulfilling the
social contract in the company which promotes CSR programs; this justifies the Legitimacy
Theory. The integrated report is an essential tool in the management accounting of the company,
which ensures that it is socially responsible. It contains the challenges that affect the
organizations and their implications in running daily business operations. Performance report
that entails various achievements of the company are in the integrated report; they help in
identifying areas of improvement. The communication strategy and relationship with
stakeholders are in the integrated report and are essential is disclosure practice in the
organization.

5
INTEGRATED REPORT
Disclosure Practice within the Integrated Reporting
Disclosure practice for the organization involves the provision of positive and negative
information to investors that is crucial in monitoring and evaluation of operations. Disclosure
practice in the 2018/2019 integrated report for the company directly relates to the
communication of CSR policies according to Legitimacy Theory(Sebastiani 2019). All the
company’s stakeholders have equal opportunity to access the information; it promotes
transparency and accountability. There is strict maintenance of societal values and norms during
disclosure practice to maintain good relations among stakeholders(Di Tullio et al., 2019). Social
contact between the organization and society is an expression of disclosure practice. The general
level of financial reporting depends on the disclosure practice of significant accounting policies
in the company.
Integrated Information as a Communication Strategy
Integrated information in the company’s 2018/2019 Integrated Report is an important
strategic marketing tool for communication. It provides an essential communication channel to
existing and potential end-users(customers). Integrated information plays a crucial role in
enhancing brand awareness and building customer loyalty and trust. The information about
various social responsibility programs helps in integrating society into the system and building
strong relations. The integrated report incorporates several brand name awareness tenets such as
promotions, direct marketing and advertisements(Blakeman 2018).
Conclusion
In conclusion, the integrated report contains detailed integrated information on
development, communication, and implementation of social responsibility programs and
disclosure practices. Business operations of the company depend on integrated details in the

6
INTEGRATED REPORT
report because it is essential in monitoring the flow of work, human resource management and
financial management. The company’s organizational structure and external business
environment in the report help in the understanding of the interrelations between various
departments. Financial statements of the company are in the integrated report; they provide an
overview of the financial status and planning of the organization. Communication strategy for
the organization depends on disclosure practice and proper integrated information in the
Integrated Report.

7
INTEGRATED REPORT
References
Adams, C.A., 2017. The Sustainable Development Goals, integrated thinking and the integrated
report. Integrated Reporting (IR), pp.1-52.
Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Di Tullio, P., Valentinetti, D., Nielsen, C. and Rea, M.A., 2019. In search of legitimacy: a
semiotic analysis of business model disclosure practices. Meditari Accountancy Research.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate
social responsibility work for your business. Routledge.
Rikhardsson, P.M., 2017. Information systems for corporate environmental management
accounting and performance measurement. In Sustainable Measures (pp. 132-150). Routledge.
Sebastiani, M., 2019. Non financial disclosure: integrated reporting and AS Roma study case.