Integrated Professional Skills: Business Tools in the Digital Age

This report analyzes the importance of integrated professional skills in the digital age, focusing on communication and collaboration tools like Facebook and WhatsApp and their impact on business during the pandemic. It discusses the advantages, disadvantages, and suitability of cloud storage and computing for businesses, highlighting aspects like cost, accessibility, security, and reliability. The report also examines the positive and negative aspects of selling products online versus offline, emphasizing how businesses can leverage digital tools for sustainability and growth in a competitive marketplace. The study emphasizes the strategic importance of digital tools for business development, lead generation, and maintaining customer relations.

Integrated professional
skills in the digital age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Communication and collaboration tools......................................................................................3
How tools help business in pandemic circumstances..................................................................5
Cloud storage, computing to determine advantage, disadvantage along with suitability............6
Positive and negative aspect of product which is sold online and offline...................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The skill of integrated professional are most significant type of digital edge with flow of
boost in competency level along with the business capacity in order to raise potency towards
higher level. This help in competing with high level of competition in time of pandemic
situation. This is the main reason why most of the business are transforming towards digital face.
In business several forms of communication and collaborating tools in its operational activity so
that they can deal with difficult situation of pandemic. While maintaining or acquiring delivery
service online, business utilise cloud storage along with computing to operate day to day
business activity (Amladi, 2017). The online as well as offline aspect of product selling that
contains advantages and disadvantage in order to affect business sustainability. The report spot
on explain collaboration and communication tool and how it contribute business in
circumstances of pandemic situation. Report consist advantage, suitability and disadvantage with
practical cloud storage along with computing. It aims to combine positive and negative aspect of
offline and online selling product.
MAIN BODY
Communication and collaboration tools
In business, communication and collaborating are essential that deliver effective tools for
future advancement and sustainability towards business outlook. The tools such as Wrike,
teamwork, forecast, method grid, clickup, scoro, office 365 and much more. With respect of
these, there are much effective tool are used in business which is social media (Anders, 2018).
These are most trending communication and collaborating tools just like Face book, LinkedIn
etc. On the other Email act as effective tool communication such as Outlook, Gmail. In today
business, social media messenger also much affecting communication tool just like Whatsapp,
telegram, messenger app so that it can target most potential consumer. That is why it is termed as
most trending as well as effective tool so that business can raise its consumer base along with
high revenue level in pandemic situation.

 Face book- CEO of Facebook, is more influencing channel in order to maintain effective
communication plus collaborating tool for successful business. The professional culture
of working leads to cover more creative manner. Through features of video chat company
can build strong and effective bonds with target consumer. This will ensure safety while
handling with workforce in collaborating way to connect and accomplish organisation
service. The Facebook serve optimum meeting space through full access of time.
Through this business can conduct collaborating while connecting with large number of
employee across the globe by expanding more constructive message. As a result business
is shifting towards work from features by bring in fresh features of Facebook with use of
it simplify application in operation of business. There is a no need for employee to visit at
workplace and it has ability and provided facility while collaborating from home. It
contributes more influencing rooms of workplace as business can share screen in meeting
among boss and employee (Bridgstock, 2019). Facebook CEO has work upon more
effective way to enhance its security system so that business valuable information does
not leak in the open market. The effective tool of video meeting, will contribute strength
and profitability in business in order to ensure advance as well as high level of work
culture. It will consist of connecting application at large scale so that potential consumer
easily attach with brand. The most of the influencing features attached with Facebook
that deliver more ease while managing as well as operating with the effect of
collaborating or collecting terms of communication with high level of revenue income in
business (Hu and et.al., 2018). Here the Facebook terms as influencing tool which create
awareness about particular brand so that healthy relation will establish while targeting
mass people by maintaining optimum image of company. It will contribute high level of
lead generation as well as generating more interest with targeting potential consumer.
With the aid of this effective tool such as Facebook it will develop more means of
effective communication along with creation of proposition of unique selling from
business competitors to build loyal consumer base. Here company can connect by
introducing new product offerings as well as generation of awareness in mass consumer
by regular post. n
 Whatsapp- After Facebook, this another platform which is Whats app termed as
effective tool for more efforts of communication as well collaboration. Most of the

profitable level in business has been with the use of social media. Here it will be termed
as communication tool as it can be utilise in more effective balanced solution to resolve
effect of business. Whatsapp act as most convenient method in order to communicate
among employee and consumer. This is the main reason managers gets influenced with
its attracting features so that it will boost revenue and growth of business. The founder of
Whatsapp are more concern with feature of security in order to build more connection
while communicating flow of business activity level. The features that it included will
termed as deleting and restrictions, data security, work contact, work life separation,
group management, emergency management communicate more than chat and much
more to increase good public image of brand for more effects of revenue level. Here
employee also build level of communication as well as collaborate in form of internally
through influencing tool of Whats app so that maximum benefit take place for overall
growth and profitability. Here company can handle or prepare its business for long period
of survival within competitive marketplace in time of pandemic.
How tools help business in pandemic circumstances
In above tools of collaborating and communication has greater influence to update
performance of business by generating more revenue in situation of pandemic (Kaaniche, 2017).
The trending tool are consist of Facebook and Whatsapp due to its emergent features so that it
would be easily difficult situation of pandemic and still grow business expansion with proper
maintenance of sustainability. These stool act as bigger promoter as well as promoter for small
scale to large scale business as it enhance good public image of brand with the use of social
media channel by selling online products. The situation of pandemic potential consumer
purchase only basic and necessary product as well as services from online channel as no one
want purchase from offline platform (Li, 2018). With online channel lots of interest will produce
towards product through generating effective social media campaign while promoting awareness.
These tool build effective communication with potential consumer so that more demand will
crate towards business and also business can easily provide more customised and personalised
types of goods as per consumer preference. It will develop more lead generation and improve the
level of consumer purchasing habit with help of effective efforts of promoting or advertisement
through digital marketing. Here business can build its log period of survival through digital
outlook. The tool ensure online service so that more sale will generate by increasing scope

survival and revenue level. This is the reason why most of business chose social media tool of
communication and collaborating so that they can remain sustain in highly competitive
marketplace during pandemic time.
Cloud storage, computing to determine advantage, disadvantage along with suitability
The business manager outlook with proper or optimum application in more effective way
so that it can raise the chance business growth at greater level.
Cloud storage- The cloud storage is one type of most effective application so that it transform or
exchange file through valuable message access in order to remote lacking of system with local
storage.
Advantage-
 Cost-In order to execute business operations, some sort of purchasing is essential with
reference to physical storage (Qiu and et.al., 2019). This will terms as expensive outline
with the reason of cloud storage in order to perform most best utilisation of business in
terms where no purchase or hardware required. This will reflect as more cheaper form
with form of GB comparison through external drives.
 Accessibility-It will count as to support cloud storage so that they can provide more
access upon file operation around the world with help of internet connection. Through
this it will trend to proper use of appropriate resources for company benefit.
 Recovery-Some sort of organisation deal malfunctioning in terms of hardware drive
throughout failure of event (van Laar and et.al., 2019). At this situation file gets access
during cloud storage. The plan of backup option leads to cover more effective options of
footage physical drive with local storage.
 Syncing and updating- Here company will leads to accomplish full application of
software so that manager can easily introduced several forms of changes in order synced
automatically through connecting various devices. Through each cloud access it
automatically updated into particular form.
 Security-The optimum advantage of this particular cloud storage consist of layer in
security services. Here the businessman tends to covers optimum source of storage
through applied cloud. It also contain effective feature more length can be add on several
perspective of files. in order to secure more high package through appropriate access
lacking permission of original potential consumer.

Disadvantage-
 Internet connection-The software is hugely depend on internet connection. So proper
flow of internet is essential and much effective for business so that they will not face any
type of accessing storage issue. Lack of internet connection no types of file can be access
by business manager.
 Cost-The cost can be faced as issue by businessman while uploading as well as
downloading several form of storage cloud files. It will increase overall cost of operation
of business at time of file access.
 Hard Drives-With few instance, cloud storage is needed at time of hard drives which
acquiring optimum short of reliance.
 Support-The version of support in terms of cloud storage is not that much good, as they
can utilise free updated version of it that contain knowledge FAQs.
 Privacy-In business, usage of cloud storage combines of data with the proper evidence of
storage in form of physical. That is why no responsibility leads towards proper securing
data.
Suitability- The application is highly suitable due to it contains new source with opened
business idea (Wirtz, 2017). It will ensure video teams and support consideration that is needed
for the effect of video workflow. The cloud storage works in more effective and way of efficient
manner.
Cloud computing-The cloud computing terms refers as accessing effective storing data with
the help of internet connectivity (Zhang, 2019). But cloud computing can not stock up hard disk
as it has ability to store data in form of access through the remote server.
Advantage-
 Cost saving-This is count as ultimate advantage in cloud computing, its save substantial
capital cost so that hardware drives can be invested clearly. Whereas training is essential
in terms hardware and physical protection. The application of buying or work managing
leads to operate effective and influencing services which is deliver by cloud computing.
 High speed-The cloud computing provide high advance feature in order to commence
fast services through few clicks. The highest speed aid in business management as it
cover proper resources in minimum time frame.

 Strategic edge- The competitive benefit is also provided by cloud computing and
strengthen position to compete with competitors so that in business optimum access is
done with efficient version with the lack of no wastage in time as well as money.
 Back up data-As the ultimate data is store as well as secured in form of cloud computing
so that business can easily back up or restore data without commencing any delay.
 Reliability-This act as efficient advantage in terms of cloud hosting, in business it can be
updated changes as per preferences (Zuo and et.al., 2017). It will ensure quick modify
changes and business development for fast growth. Here advance level of technology has
been utilize and operated in business activity.
 Mobility-Through use of internet is needed while accessing or relocate service.
Disadvantage-
 Performance-Business make practice of cloud computing has to depend upon continuous
server in order to result optimum business resources as it influenced performance.
 Technical issue-Technical error may be happen as whole service is depend on internet
and it is hard to maintain standardise form of performance (Fan, Y and et.al., 2019). It
will reflect as most suited cloud computing type of operation.
 Security threat-In cloud computing very few amount of risk covers data that act as most
sensitive and valuable form of facts that can be steal or hacked and organisation gets
blackmailing from side of hacker.
 Lower bandwidth-This will consist bandwidth limitation that can be restrict by the
server so in business low power of bandwidth is required that charge low extra.
 Lack of support- Some sort of lack has been seen in supporting with mistake in cloud
computing.
 Downtime-Working upon this will involve and face low connection or maintenance.
Suitability-The most potential suitability for most business so that no problem will face
during decision making or company fulfilment of fundamental requirement.
Positive and negative aspect of product which is sold online and offline
In today world online selling growth has been seen instead of offline selling during
pandemic. But both has its own positive and negative side that influence company profit.

Online-Selling online refers as it can be perform from mode of online channel like social media,
websites etc. Now days each people to purchase online in face of pandemic due to its several
advantages in order to increase business growth.
Example- Selling on Facebook.
Positive aspects-
 Diminish geographic boundaries-In online selling business can explore selling its goods
and services around the globe. The scope of enhancing consumer base and uplift the
overall sale.
 Always open-The channel of online open for day and night that is full time as a result
potential consumer can buy product any time and from any where as per its choice znd
preference.
 Increase sale-It contains selling product online at very low cost along with cost effective
promotions (Wang, H. and et.al., 2020). No additional mediator or channel of distributor
is needed as a result it will boost sale and revenue level.
 Record visitor behaviour-Online selling business can track consumer behaviour in
terms of page visited, purchasing, time spent so that it can made chances or execute
policy as per consumer taste to raise more sale.
 Faster store management-It will act as fastest, more convenient in order to operate
business activity. The shipment order are easy to manage in online business.
Negative aspects-
 Increase competition-The online selling leads to increase in more competitors as the
growth ratio is high along with cost effective every one prefer to sell online product and
services.
 Lack of physical contact-In online selling it has been lack of no motivation action gets
in business activity. Alone business manager has to done goods description that is need
on site, The guidance of technicality or handling online platform cause lots of problems.
 Delivery time and shipment cost-The delay in online delivery product may generate
sense of dissatisfaction capture in minds of consumer. Cost of shipment has to cause lots
of problem while maintaining healthy consumer relationship.

 Lack of confidence- This will cover high level of knowledge and confidence will
operating online as business has to develop more unique selling proposition towards
consumer.
 Lack of shop assistance- This will not involve any type of physical shop as it only focus
upon click and collect options where no shop assistance is needed.
Offline- In offline platform, it contains physical shop appearance with full existence to sell
goods and services. This will act as local presence at particular region. Here proper guidance is
deliver through employee to introduce innovation to increase sale and profit of business.
Positive aspects-
 The offline selling covers positive aspect such as promoting brand quality in order to
manage relationship among potential consumer. Through this more personalisation can
be done while providing qualitative goods to consumer. As with aid of physical store
business can recognise actual demand and need of consumer. This can easily modify
changes as introduces creative channel during sale. It will also involve full guidance from
its best talented employee as they directly deal with consumer. This will raise the chance
of sale to promote sale. It will deliver more effective services to consumer to improve
their experience in order to bring large base of consumer to shop.
Negative aspects-
 The negative aspect also attached with offline selling business, as company can not
explore or sell product all over the world. This will limit its innovation concept that may
included in online selling. The cost of promotion is also act as high level as it raise the
operating cost as compare to online selling. This will not convey any type of global
connection and limit consumer base. along with chance of profitability. The physical
store of offline selling can not open for day and night as it limit its potential opportunity.
In offline selling company can not track the consumer behaviour. This is one of the
negative aspect that affect and reduce profit level of company. The ultimate negative
concept of offline selling is it reflects less scope of expanded market and limit the chance
of more innovation as only less potential consumer is attached with business.
CONCLUSION
From the above report it has been concluded that appropriate tool of communication and
collaborating enhance chance of future growth of business. It will raise the scope delivering

effective means of communication while dealing with potential consumer. That is why in
business it help by dealing with circumstances of pandemic. Out of everyone only social media is
terms as best tool of communication or collaborating just like Facebook, Whats app Instagram
etc. The main reason behind this as more active consumer connect with brand with the help of
these online social media channel. Both cloud storage and cloud computing are most preferring
application as it provide online storage coverage and file access. This will support overall profit
of the company. There is great shift has been seen towards online selling as compare to offline
due to its several advantages. Large consumer base can connect through online selling and
update revenue scope.

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